As more people step into the online learning industry, we need to ensure we’re putting out GOOD offers. But even with a good offer, there’s no success guarantee. Listen in for three reasons your offer might have failed that have nothing to do with the quality of the offer itself.
TOPICS DISCUSSED IN THIS EPISODE:
- The online learning industry is exploding as a result of pandemic life, but it doesn’t mean we have better courses out there
- Why you need more than courage and guts for a successful offer
- The three things to focus on so your offer is more successful on the next go around
- The big problem with a pre-launch runway
- Why you need to enable a visibility plan all the time
- The kind of messaging you want to use to prime your audience for your offer
- How to increase the likelihood your audience will get the results you promise
- How the Pareto Principle applies to launches and the online learning industry
- The importance to your mindset of knowing numbers upfront
“If you don’t address some of these issues, the next time you relaunch an offer you might have the exact same problems that you carry into that next launch.” – @britneygardner
“Putting your offer, your course, your program, your digital info product out there–takes courage and guts, but courage and guts are not all that is needed.” – @britneygardner
“I don’t like calling it a pre-launch runway because it implies you’re only putting content out before you launch.” – @britneygardner
“Many feel like they had a failure of launch because they didn’t hit the numbers they were expecting. If they had known the standard industry rates of conversion up front, they might not look at their offers as failures, they…
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It’s really hard to navigate the online business world if you don’t know where you are now and where you’re going; the Biz GPS Intensive is the best way to get that 30,000-foot view of your business–and a concrete plan for the next six months.
Music by Michael De La Torre. Thanks, Mikey!