Make your organic CONTENT your hardest-working asset
I help established course creators nurture between live launches with measurable, evergreen content plans.
chaos-free content creation
Creating content doesn’t have to take over your life–you can have a sanity-saving content plan!
How do I get noticed so I can help more people?
What can I do to be seen and stop being the world’s best-kept secret?
In the beginning, these are the questions I hear from clients. The quick answer (because I like to cut to the chase!) is to create a content plan so you know what to say, systematize it so you show up regularly for your audience, and measure the results.
From there? Start reaping the rewards of your hard work and get your audience off whatever platform they found you on and into your world.
how to work with me
delightful content with a fancy name
You probably have your launch content nailed–but what are you doing in the “off season” between live launches? You know you need to nurture the audience of almost-buyers, but you feel le tired.
This is a placeholder name for now (or maybe it isn’t?), but it’s what we’re doing. We’re co-creating delightful content to nurture your audience to build you a full, evergreen content plan of proven content that delivers conversions when you’re ready to launch again.
A full, three-month content plan, backed up by data, and content repurposing to hit all the platforms your people hang out on–without extra work.
Measure Your content ROI easily
Figuring out which Instagram post gained more leads for your business versus which LinkedIn article versus which guest appearance on a podcast–it’s not an easy task… unless you have a content measurement dashboard doing all the backend work FOR you.
I’ll care about your data so you don’t have to! And I’ll deliver a monthly Content Insights report showing you exactly what to do to create more effective, time-saving, and longer-lasting marketing.
Options vary from tracking the engagement level of your emails, to various social platforms, and more.
self-study content lab program
Ready to create client-attracting content with ease and (finally) get off the content creation hamster wheel so you can focus on the other areas of your business?
You need a system and you need support and you get both inside Content Lab.
It’s the best of both worlds with a (brief!) self-study course and 1:1 support via Voxer for your individual questions about your content plan.
for a full list of services I offer, visit my work with me page
kind words
“I sleep like a baby now.”
I went from panicking and literally losing sleep at night to understanding my prospective client. They could see themselves in–and really connected with my posts–and went to purchase my offer. I used that organic traffic knowledge to drop my cost to acquire a client by 75%.
-Dawn Wiggins, Divorce Coach
recent podcasts + articles
How to Use Open Loops In Your Content #227
It’s a noisy world–and you’ve got to cut through that noise to get noticed. What’s the point in creating content that nobody reads or watches? How long will you keep up your content creation journey if you don’t see results? Using curiosity and tension in your content is one of the best ways to ensure … Read more
Short-Form Content Shorting Your Business? Julia McCoy Shares Data
After clients asked about tangible results from short-form content marketing, Julia McCoy set out on a year-long study, only to discover the ironic truth of the short-format and long-format content debate. Her goal: to find the most effective and sustainable way to authentically automate her marketing. She’s sharing the results with a year of data … Read more
3 Steps to a Content Marketing Strategy For Online Course Businesses
Content planning for an online learning business (a business that offers signature courses, cohort-based programs, or transformational programs) isn’t complicated. Still, it also isn’t easy to implement in a day. You’ll find it’s much like creating your course content in the first place! You need a roadmap; it provides direction, guidance, and navigation to reach … Read more
The Know, Like & Trust Show
provides regular content on authentic, automated marketing for course creators, service providers, and bloggers.
Blog articles
cover similar topics–measurable content plans for course creators and bloggers and organic content strategy to ensure your hard-won content creation time is resulting in regular leads for your business.