Make your organic CONTENT your hardest-working asset
I help established solo-ish entrepreneurs create thought leadership content.
chaos-free content creation
Creating content doesn’t have to take over your life–you can have a sanity-saving content plan!
How do I get noticed so I can help more people?
What can I do to be seen and stop being the world’s best-kept secret?
In the beginning, these are the questions I hear from clients. The quick answer (because I like to cut to the chase!) is to create a content plan so you know what to say, systematize it so you show up regularly for your audience, and measure the results.
From there? Start reaping the rewards of your hard work and get your audience off whatever platform they found you on and into your world.
how to work with me
Nail Your Evergreen Content ROI
You probably have your offer content nailed–but what are you doing in the “off season” to keep your pipeline filled for your next opening? You know you need to nurture the audience of almost-buyers, but you feel le tired.
It’s time to evergreen and elevate your content. We’re co-creating delightful content to nurture your audience and build you a full, evergreen content plan of proven content that delivers conversions when you’re ready to fill a client space again.
A full, three-month content plan, backed up by data, and completely done-for-you content repurposing to hit all the platforms your people hang out on–without extra work.
Measure Your content ROI easily
Figuring out which Instagram post gained more leads for your business versus which LinkedIn article versus which guest appearance on a podcast–it’s not an easy task… unless you have a content measurement dashboard doing all the backend work FOR you.
I’ll care about your data so you don’t have to! And I’ll deliver a monthly Content Insights report showing you exactly what to do to create more effective, time-saving, and longer-lasting marketing.
Options vary from tracking the engagement level of your emails, to various social platforms, and more.
self-study content lab program
Ready to create client-attracting content with ease and (finally) get off the content creation hamster wheel so you can focus on the other areas of your business?
You need a system and you need support and you get both inside Content Lab.
It’s the best of both worlds with a (brief!) self-study course and 1:1 support via Voxer for your individual questions about your content plan.
DIYing your content isn’t a problem when you can hook into my strategist’s mind and get the best of both worlds.
for a full list of services I offer, visit my work with me page
The Know, Like & Trust Show
Best of Strategies for Service Providers
If you’re hungry for more juicy playlists and have an insatiable thirst for content marketing and all things “know, like, and trust,” then click on over here, my friend. We have everything you need to take your content game to the next level and become a true know-like-and-trust master.
“I sleep like a baby now.”
I went from panicking and literally losing sleep at night to understanding my prospective client. They could see themselves in–and really connected with my posts–and went to purchase my offer. I used that organic traffic knowledge to drop my cost to acquire a client by 75%.
-Dawn Wiggins, Divorce Coach
recent podcasts + articles
How To Create More Time For Your Life Without Compromising Your Business Your business should support your life, not the other way around. I’ve been spending quite a bit of time on non-content-related activities lately, like painting and gardening. I’m exploring acrylics, oil pastels, and mixed media on canvas, and I’m absolutely loving it. I…
Before I delve into this topic, let me say that I’ve discussed authority content before – three years ago, to be precise. And while I still stand by that episode on crafting an authority opinion, I believe it’s time to add to it. So let’s dive into building authority opinions, why we create them, and…
Ah, Random Acts of Content – or as it’s commonly known, Spray and Pray Posting. I’ve spent a fair amount of time discussing the absolute and utter perils of this approach–and this article won’t be a flip on that. In fact, the first pillar of the Uncommon Content framework emphasizes mapping out your content, which…
The Know, Like & Trust Show
provides regular content on authentic, automated marketing for course creators, service providers, and bloggers.
cover similar topics–measurable content plans for course creators and bloggers and organic content strategy to ensure your hard-won content creation time is resulting in regular leads for your business.