Make your organic CONTENT your hardest-working asset
I help established online businesses nurture a steady pipeline with measurable, evergreen content plans.
chaos-free content creation
Creating content doesn’t have to take over your life–you can have a sanity-saving content plan!
How do I get noticed so I can help more people?
What can I do to be seen and stop being the world’s best-kept secret?
In the beginning, these are the questions I hear from clients. The quick answer (because I like to cut to the chase!) is to create a content plan so you know what to say, systematize it so you show up regularly for your audience, and measure the results.
From there? Start reaping the rewards of your hard work and get your audience off whatever platform they found you on and into your world.
how to work with me
Nail Your Evergreen Content ROI
You probably have your launch content nailed–but what are you doing in the “off season” between live launches? You know you need to nurture the audience of almost-buyers, but you feel le tired.
It’s time to evergreen and elevate your content. We’re co-creating delightful content to nurture your audience and build you a full, evergreen content plan of proven content that delivers conversions when you’re ready to launch again.
A full, three-month content plan, backed up by data, and completely done-for-you content repurposing to hit all the platforms your people hang out on–without extra work.
Measure Your content ROI easily
Figuring out which Instagram post gained more leads for your business versus which LinkedIn article versus which guest appearance on a podcast–it’s not an easy task… unless you have a content measurement dashboard doing all the backend work FOR you.
I’ll care about your data so you don’t have to! And I’ll deliver a monthly Content Insights report showing you exactly what to do to create more effective, time-saving, and longer-lasting marketing.
Options vary from tracking the engagement level of your emails, to various social platforms, and more.
self-study content lab program
Ready to create client-attracting content with ease and (finally) get off the content creation hamster wheel so you can focus on the other areas of your business?
You need a system and you need support and you get both inside Content Lab.
It’s the best of both worlds with a (brief!) self-study course and 1:1 support via Voxer for your individual questions about your content plan.
for a full list of services I offer, visit my work with me page
kind words
“You help entrepreneurs get seen.”
I would recommend you to entrepreneurs who are confused about how to stand out in the crowded internet space. I honestly would call you a Visibility Coach because you help entrepreneurs get seen so they can do what they love best.
-Teleshia Delmar, Lovers Bond
recent podcasts + articles
The Difference Between Good and Great Content #244
Every business out there needs content. Whether for your website, blog, or social media, content marketing is how you attract potential customers and keep existing ones engaged. The process is how you move strangers into true believers–those 1000 true fans every business strives for. The question is, what separates good content from great content? In … Read more
Clearing the Confusion: How Content Marketing Differs from Social Media Marketing
In this wild world of ours, businesses are always on the hunt for new ways to conquer the digital realm and make their mark. Enter two heavy hitters: content marketing and social media marketing. Now, these juggernauts might sound like they’re cut from the same cloth, but let me tell you, they’ve got their own … Read more
Use Content Marketing To Create Boundaries With Your Clients #243
As a content creator, you know that the internet is a vast and sprawling place. It can be tempting to cast a wide net and try to appeal to as many people as possible. However, it’s important to remember that not every person or business is a good fit for you. That’s where boundaries come … Read more
The Know, Like & Trust Show
provides regular content on authentic, automated marketing for course creators, service providers, and bloggers.
Blog articles
cover similar topics–measurable content plans for course creators and bloggers and organic content strategy to ensure your hard-won content creation time is resulting in regular leads for your business.