adding delight into your online service business

 

 

As we enter the close of 2020, it’s time to take a look at companies that are doing an excellent job of delighting their clients–and how the online business industry can take lessons from without entering a “keeping up with the Joneses” war.

TOPICS DISCUSSED IN THIS EPISODE:

  • Why delight should be your focus when it comes to building relationships as an online business
  • Swag and welcome gifts are not the only way to add delight–and how they can hurt you if not used strategically
  • How the Red Cross went from being the most annoying thing in my life to a little lift in my step throughout the blood donation process
  • Acknowledging where your clients are in their learning journey with you encourages them and helps them feel part of the process
  • The benefits of treating your clients like people over numbers
  • Taking a commodity–tea–and turning it into a buying experience
  • Using a sale to increase VIP status
  • The seasonal joys of Hallmark movies, and how they apply to your branding strategy as an online business

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TO BUILD YOUR BRAND:

Britney has a variety of ways to work with her, from DIY digital courses for visibility and brand awareness, the Content Lab mastermind, all the way up to done-for-you complete business strategy solutions.

Music by Michael De La Torre. Thanks, Mikey!