Authentic, Automated Marketing #119 - Content Strategy by Britney Gardner

Table of Contents

How to look at all the separate pieces of your business from a holistic point of view and create an authentic, automated marketing plan.

TOPICS DISCUSSED IN THIS EPISODE:

The concept of holism applied to an online business
Thinking about your business from a 30,000 foot view
What happens when a piece of your marketing “dead ends” a potential client
Two easy ways to connect your freebies or lead magnets to other areas of your business
Why sometimes you join a program even if you already know the content within
How shiny object syndrome can make your marketing less effective
The warning that should come with any business

QUOTABLES:

“Authentic, automated marketing is within your reach.” – @britneygardner

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“A marketing strategist is able to look at your whole business and see how each part works together, alongside, and against the other pieces.” – @britneygardner

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“We don’t want different pieces of your marketing to stop. We want them to flow into other pieces.” – @britneygardner

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“Moving from offer to offer, tactic to tactic… it’s just another form of shiny object syndrome.” – @britneygardner

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“If your audience of potential clients aren’t buying into your offer, it’s because you haven’t made the connection for them.” – @britneygardner

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RESOURCES MENTIONED:

Stitcher | Google Play Podcasts | Podcast Feed | How To Subscribe

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TO BUILD YOUR BRAND:

Britney has a variety of ways to work with her, from DIY digital courses for visibility and brand awareness, the Content Lab mastermind, all the way up to done-for-you complete business strategy solutions.

Music by Michael De La Torre. Thanks, Mikey!