As an online service provider, the neverending hamster wheel of content creation seems to be Public Enemy #1.
But it doesn’t have to be!
The reason this happens is because we forget who to be online when we’re NOT selling. Jumping from launch to launch, program to program means many online biz owners forget to not sell all the time. Or they forget content in between launches all together.
Creating an authentic, automated marketing plan for your business depends on a content strategy that’s organized, on-brand, and most importantly–
It needs to meet your audience where THEY’RE at.