Today we are going to talk all about being intentional. I’m not a “new year, new me” person, but I do feel like at the beginning of a new year there is a lot of intentionality, goal setting, and system integration which I am all here for. So let’s talk about being intentional with your content!

Topics discussed in this episode:

  • Why you have to be intentional with your content, especially if you’re a heart-centered entrepreneur
  • The update to Britney’s content landing formula and the two questions you need to ask yourself regarding your content
  • A steady flow of cash vs. big cash jump periods and how to know what’s right for you
  • Why you shouldn’t aim for viral content if you need new clients
  • The three steps to signing new clients
  • Focusing on the things you can control to create attainable goals in your business


Your content isn’t a maybe, it’s about you making money.

It isn’t optional to create content creation in today’s age.

The viral content is not the content that’s going to bring you a ton of clients.

Visibility, plus strategy, plus consistency equals money.

Unless you are addressing a problem your clients have or you are delivering a result that they do want and haven’t yet achieved, you will not keep their attention

Resources Mentioned

To Market Your Business Online:

Navigating how to market your service business online–especially when you’re moving from 1:1 services to a 1:many model–doesn’t have to be hard even when you have a lot of moving parts.

You just have to know where you’re going. The Biz GPS Intensive is the best way to get that 30,000-foot view of your business–and a concrete plan for the next six months.

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Music by Michael De La Torre. Thanks, Mikey!