bill flynn bhag klt

Business growth advisor Bill Flynn talks about how “regular” business owners can use the concept of the big, hairy, audacious goal to build their brands.

TOPICS DISCUSSED IN THIS EPISODE:

  • We start off with Bill talking about why the Big, Hairy Audacious Goal is more of a consequence than a goal
  • A goal has a tangible plan and path, and BHAGs often don’t
  • Why you’ll regret decisions if you’re just growing for growth’s sake
  • The two beacons that can ground you as your business grows
  • Bill shares some “small giants” stories of companies that make the deliberate decision to stay small
  • The 5 things your BHAG entails: purpose and passion, your core customer, your profit per X factor, and your core competencies
  • Bill’s take on defining a great leader
  • The effect of writing your vision down on your business’s success
  • Why you should share your vision with as many people as possible
  • Getting to the root of what your clients and employees really want–and why not enough leaders focus on this
  • Why asking your customer what they want won’t always give you real answers
  • Bill closes with the four kinds of BHAGs

QUOTABLES:

MORE ON BILL:

Website | Instagram

RESOURCES MENTIONED:

Stitcher | Google Play Podcasts | Podcast Feed | How To Subscribe

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TO BUILD YOUR BRAND:

Britney has a variety of ways to work with her, from DIY digital courses for visibility and brand awareness, the Content Lab mastermind, all the way up to done-for-you complete business strategy solutions.

Music by Michael De La Torre. Thanks, Mikey!