Business growth advisor Bill Flynn talks about how “regular” business owners can use the concept of the big, hairy, audacious goal to build their brands.
TOPICS DISCUSSED IN THIS EPISODE:
- We start off with Bill talking about why the Big, Hairy Audacious Goal is more of a consequence than a goal
- A goal has a tangible plan and path, and BHAGs often don’t
- Why you’ll regret decisions if you’re just growing for growth’s sake
- The two beacons that can ground you as your business grows
- Bill shares some “small giants” stories of companies that make the deliberate decision to stay small
- The 5 things your BHAG entails: purpose and passion, your core customer, your profit per X factor, and your core competencies
- Bill’s take on defining a great leader
- The effect of writing your vision down on your business’s success
- Why you should share your vision with as many people as possible
- Getting to the root of what your clients and employees really want–and why not enough leaders focus on this
- Why asking your customer what they want won’t always give you real answers
- Bill closes with the four kinds of BHAGs
MORE ON BILL:
TO BUILD YOUR BRAND:
Britney has a variety of ways to work with her, from DIY digital courses for visibility and brand awareness, the Content Lab mastermind, all the way up to done-for-you complete business strategy solutions.
Music by Michael De La Torre. Thanks, Mikey!