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The Brandscape Method: What Your Business Feels Like

I’ve written before about moving beyond the basics of color palettes and logos and truly branding your business from the ground up; this week, we’ll cover the reason and mechanics of brandscaping your business. Brandscaping: landscaping your business to match your inner game. Britney Gardner I want to break that down a bit to lay the groundwork for the mechanics …

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Honing Your Message on Social Media with Amanda Daley #095

Amanda J. Daley, a health coach and mentor for other health coaches to create thriving practices, tells us how to set apart our business online, use social media for its unique benefits and hone our message. TOPICS DISCUSSED IN THIS EPISODE: The number one thing coaches need to get clear on Amanda likens talking about pain points to the idea …

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Float Like a Butterfly, Sting Like a Bee #094

I talk about Muhammad Ali’s rise to greatness and apply it to brand and niche lessons every online biz owner needs to know. TOPICS DISCUSSED IN THIS EPISODE: Why you can’t figure out how to communicate with your ideal client Ali’s story and the three points relevant to branding your business How to define your best client When rules don’t …

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3 Things You Need to Know About Showing Up with Shannon Wells #093

Shannon Wells, creator of Unlock Your Biz, talks about building confidence, showing up for your business so you aren’t leaving money on the table, and building routines around showing up online. TOPICS DISCUSSED IN THIS EPISODE: Shannon’s early path to building confidence and what it required Why you need to grow a thick skin early on Transferring confidence from one …

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The Brandscaping Method #092

After last week’s episode on moving your business beyond the basics of a logo and color palette, we’re covering the reasons why you need to brandscape your business and the mechanics of doing it. TOPICS DISCUSSED IN THIS EPISODE: The definition of brandscaping What “inner game” means to a business owner with a personal brand Why matching your outward brand …

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Beyond the Branding Basics #091

After a year of deep market research into my best client, I came up with interesting results: people say they know branding is your message, but still really think it’s just your colors and logos. I dive into the WHY of this in this episode. TOPICS DISCUSSED IN THIS EPISODE: Why you need a brand even if you can’t define …

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Why You Need More Than Colors + Logos to Make Your Message Stick

After six years of officially working in “branding,” I’ve yet to see a consensus amongst a small group of people on what branding is. Even brand strategists have different ways of explaining it.  Entrepreneur.com says it’s the act of differentiating a product from other products. (To which I reply, “Cool. Now, what does that mean to me? Be different how?”) …

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Leveraging Your Content with Kristen Roberts #090

Kristen G. Roberts and I talk about what online creators–digital course creators, entrepreneurs running group programs, and those teaching on social media–need to know about protecting their content and their businesses. And after protecting it, leveraging it for insane business growth. TOPICS DISCUSSED IN THIS EPISODE: First, we cover what intellectual property is and how it applies to the average …

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Marketing Painkillers, Not Vitamins with Content Strategist Lacy Boggs #089

Content strategist Lacy Boggs covers leadership marketing, having conversations with future clients, and how to shift your message from “vitamins” to “painkillers.” TOPICS DISCUSSED IN THIS EPISODE: How the current quarantine situation perfectly parallels the entrepreneurial journey Lacy’s take on leadership marketing Why blueprints and formulas don’t work for everyone–and what to do instead The three keys to leadership marketing: …

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How to Build a Warm Audience Online

A guest on my podcast from years past, Parisjat Umscheid, messaged me recently about who to be when you’re not selling. Those weren’t her words; they were my summary. Her words: “Do you have a course on how people should promote their products on Facebook and Instagram and not keep posting and selling their products? I feel like a lot …