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The Question You Should Be Asking #100 with five guest experts

They say it’s all about who you know, not what you know. But sometimes it IS about what you know–and knowing which questions you need to be asking to get yourself ahead. In this special anniversary episode, we ask five experts the one question they wished their clients asked more often to get the most benefit out of their services. …

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Boost Your Visibility with Podcasts #099 with Angie Trueblood

Podcast visibility expert (and hater of robotic pitches) Angie Trueblood and I talk about using podcasts as a strategy to build your personal brand. TOPICS DISCUSSED IN THIS EPISODE: How Angie found herself in the podcast business by leaning into her strengths Why you can really damage your brand by not pitching yourself in an aligned way The key things …

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To All the Memes I’ve Loved Before #098

Memes, the great social equalizer, have a ton of hidden business and branding lessons. TOPICS DISCUSSED IN THIS EPISODE: Why memes are both relevant and connective The guac is extra, but so am I I don’t know how to explain that you should care about other people I don’t know why I’m not losing weight A content creation hack How …

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Personal Branding on LinkedIn #097 with Marietta Gentles Crawford

Brand strategist Marietta Gentles Crawford and I talk about the major do’s and don’t’s of LinkedIn personal branding, especially after you’ve done the basics of setting up your profile for connection. TOPICS DISCUSSED IN THIS EPISODE: Mari acknowledges our overwhelm being on every platform and suggests if you’re going to use LinkedIn, give it a real try for 60-90 days …

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Systems & Branding in the Flow #096

How to design a system that works with YOUR unique way of doing business or alter someone else’s system to work for you. TOPICS DISCUSSED IN THIS EPISODE: Solution-seeking when it comes to setting up systems in your business As business owners, we have to do things we don’t always like, so we may as well create an efficient system …

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The Brandscape Method: What Your Business Feels Like

I’ve written before about moving beyond the basics of color palettes and logos and truly branding your business from the ground up; this week, we’ll cover the reason and mechanics of brandscaping your business. Brandscaping: landscaping your business to match your inner game. Britney Gardner I want to break that down a bit to lay the groundwork for the mechanics …

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Honing Your Message on Social Media with Amanda Daley #095

Amanda J. Daley, a health coach and mentor for other health coaches to create thriving practices, tells us how to set apart our business online, use social media for its unique benefits and hone our message. TOPICS DISCUSSED IN THIS EPISODE: The number one thing coaches need to get clear on Amanda likens talking about pain points to the idea …

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Float Like a Butterfly, Sting Like a Bee #094

I talk about Muhammad Ali’s rise to greatness and apply it to brand and niche lessons every online biz owner needs to know. TOPICS DISCUSSED IN THIS EPISODE: Why you can’t figure out how to communicate with your ideal client Ali’s story and the three points relevant to branding your business How to define your best client When rules don’t …

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3 Things You Need to Know About Showing Up with Shannon Wells #093

Shannon Wells, creator of Unlock Your Biz, talks about building confidence, showing up for your business so you aren’t leaving money on the table, and building routines around showing up online. TOPICS DISCUSSED IN THIS EPISODE: Shannon’s early path to building confidence and what it required Why you need to grow a thick skin early on Transferring confidence from one …

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The Brandscaping Method #092

After last week’s episode on moving your business beyond the basics of a logo and color palette, we’re covering the reasons why you need to brandscape your business and the mechanics of doing it. TOPICS DISCUSSED IN THIS EPISODE: The definition of brandscaping What “inner game” means to a business owner with a personal brand Why matching your outward brand …