How to Craft an Authority Opinion #063

Brand strategist Britney Gardner talks about why building an authority opinion or platform for you business is the best way to spread your message and build your Know, Like & Trust factor; she shares how to craft one. TOPICS DISCUSSED IN THIS EPISODE: Britney talks about the difference between everyday opinions and authority opinions She gives examples of each She …

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5 Tips to Building Authority in a Personal Brand

At the crux of any personal branding strategy is the idea of authority. Who are you? What do you wish to be known for in your field? How do you want to show up to the world? And ultimately, what will they remember about you? Building authority in today’s digital, online service provider world is condensed into a smaller container …

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The “How You Say It” of Messaging with Dina Schmid #062

Dina Schmid is a public speaking coach and certified etiquette consultant. Dina has been helping people build confidence and learn skills for success in their personal and professional lives. As a public speaking coach, she has worked with speakers for over three years to help them develop presence and deliver their messages more effectively whether it’s for a speech to …

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Why ISN’T Your Branding Attracting Clients #061

Britney talks about the two sides of visibility you need to address to attract the best clients for your business, and how avoiding this will lead to a forgettable business. TOPICS DISCUSSED IN THIS EPISODE: Why being willing to be visible is different than being visible How to cut through the noise be memorable Why just paraphrasing other people leads …

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The Two Sides of the Visibility Coin

Why ISN’T your branding attracting clients? The quick and dirty answer is that you aren’t speaking to your best clients’ pain points in a way that presents you as the only solution to their problem. Diving in further, it’s an issue of visibility. There are two sides to the visibility coin, and you need to address both. you have to …

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Building Confidence As a Service to Others with Tasha Marie #060

Tasha Marie is a mindset and empowerment coach helping career-driven women create more fulfillment and manifest their desires. She has her doctorate in leadership and certifications in positive psychology. She is an avid oat milk vanilla latte drinker, loves writer and obsessed with traveling. TOPICS DISCUSSED IN THIS EPISODE: Tasha talks about losing her identity after leaving the life of …

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3 Strategic Ways Add Value On Social Media #059

  Social media is all about being social and nobody wants to follow or engage with someone who only takes. Britney covers 3 ways (and maybe even a bonus way!) to strategically add value to your brand and business’s social media accounts. TOPICS DISCUSSED IN THIS EPISODE: How this episode was inspired by one of my FB friends’ rant over …

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How to Fill the Holes In Your Business + Branding #058

Even if you’ve mastered branding, there are areas of your biz that are missing things. They’re the black holes in your business. In this episode, I talk about the different categories your branding will address, and the different stages of each category so you can assess where you are today and where you want to be tomorrow. TOPICS DISCUSSED IN …

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Why You Need Branding Photos

Why branding photography? So many emerging entrepreneurs and corporate refugees are flooding the online business market and uttering these very words. “Won’t selfies suffice?” Yes, for a time. And you can make them work for your Insta profile, sure. But to really show up as an authority in your chosen field, you need to look the part. While business headshots …

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Rebranding Myself #057

After a two year hiatus, The Know, Like & Trust Show is back with more personal branding exploration. What does it mean to claim a personal brand in this day and age? TOPICS DISCUSSED IN THIS EPISODE: Why I’m back after a two-year hiatus A few of the changes in the show moving forward, including a tighter focus on the …