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Beyond the Branding Basics #091

After a year of deep market research into my best client, I came up with interesting results: people say they know branding is your message, but still really think it’s just your colors and logos. I dive into the WHY of this in this episode. TOPICS DISCUSSED IN THIS EPISODE: Why you need a brand even if you can’t define …

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Why You Need More Than Colors + Logos to Make Your Message Stick

After six years of officially working in “branding,” I’ve yet to see a consensus amongst a small group of people on what branding is. Even brand strategists have different ways of explaining it.  Entrepreneur.com says it’s the act of differentiating a product from other products. (To which I reply, “Cool. Now, what does that mean to me? Be different how?”) …

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Leveraging Your Content with Kristen Roberts #090

Kristen G. Roberts and I talk about what online creators–digital course creators, entrepreneurs running group programs, and those teaching on social media–need to know about protecting their content and their businesses. And after protecting it, leveraging it for insane business growth. TOPICS DISCUSSED IN THIS EPISODE: First, we cover what intellectual property is and how it applies to the average …

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Marketing Painkillers, Not Vitamins with Content Strategist Lacy Boggs #089

Content strategist Lacy Boggs covers leadership marketing, having conversations with future clients, and how to shift your message from “vitamins” to “painkillers.” TOPICS DISCUSSED IN THIS EPISODE: How the current quarantine situation perfectly parallels the entrepreneurial journey Lacy’s take on leadership marketing Why blueprints and formulas don’t work for everyone–and what to do instead The three keys to leadership marketing: …

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How to Build a Warm Audience Online

A guest on my podcast from years past, Parisjat Umscheid, messaged me recently about who to be when you’re not selling. Those weren’t her words; they were my summary. Her words: “Do you have a course on how people should promote their products on Facebook and Instagram and not keep posting and selling their products? I feel like a lot …

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Who to Be When You’re Not Selling #088

When you start making the transition to selling your services (or products) online, it can be awkward figuring out what to say, and many will default to selling all the time. Here’s the solution. TOPICS DISCUSSED IN THIS EPISODE: How this post was inspired by a previous guest Everything I stand for applies to product-based businesses as much as service-based …

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Know, LOVE & Trust with Kami Guildner #087

Kami Guildner, host of Extraordinary Women Radio and founder of a community of the same way, guides us on creating a community based on know, love and trust values. TOPICS DISCUSSED IN THIS EPISODE: Kami’s take on the Know, Like & Trust factor What community means even as we’re all staying home and staying safe How to take a community …

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Shifting Strategies Quickly with Sarah Weise #086

Listen in to Sarah Weise on pivoting two different businesses during the global pandemic–and how you can, too. TOPICS DISCUSSED IN THIS EPISODE: Sarah goes over her experience in quickly and drastically pivoting a conference We talk about how to find out–quickly–find out what your clients need Why realizing your best client may have just split themselves in two matters …

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Brand Ecosystems and Echo Chambers: Playing Well With Others #085

How your brand ecosystem can work as an echo chamber for like-minded clients, the pitfalls of an echo chamber, and how consistency is always the basis of the know, like and trust factor. TOPICS DISCUSSED IN THIS EPISODE: Learning loop feedbacks and echo chambers What a learning mindset is and how it applies to entrepreneurs How the Law of Averages …

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How to Use Marketing Metrics with Hayley Fiser #084

Hayley Fiser joins us to give the everyday social media user the information they need so they can make informed decisions about how much time to invest in building a social media account. TOPICS DISCUSSED IN THIS EPISODE: How both Hayley’s business and best client shifted with customer feedback Why Hayley is educating her audience on marketing metrics for Instagram …