The Importance of Inclusive Marketing

Today we are talking about inclusive marketing and shoulder clients, and I’m gonna call myself out here, if either of those terms are scaring the bejesus out of you, don’t worry, we’re gonna define them in a minute. I want to kind of frame this in talking about inclusive marketing. And some of the concepts […]

Inclusive Marketing & Shoulder Clients #166

Today we are talking about inclusive marketing and shoulder clients. Some of the concepts I’m going to be talking about are very specific, and maybe even feel exclusionary — they’re not. This is actually a way for you to draw people in. Topics discussed in this episode: Why inclusive market and allowing people to self-select […]

Time Scarcity & Your Business #165

Becca Rich is the founder of Holistic Time Coach, where she helps business owners expand their time and thrive. Join us as we discuss time scarcity and how to turn it into an abundance mindset instead. Topics discussed in this episode: Why Becca left her engineering career to pursue her own business What is time […]

How to Avoid Decision Fatigue in Your Business

Today we’re going to be talking about a not so sexy topic: decision fatigue. But we’re going to approach it from the perspective of having a plan to avoid it, and work through it if it’s something that you actually do experience. Decision Fatigue – What is it? You may have heard it called analysis […]

Decision Fatigue Hurts Your Visibility #164

Today we’re going to be talking about a not so sexy topic: decision fatigue. But we’re going to approach it from the perspective of having a plan to avoid it, and work through it if it’s something that you actually do experience. Topics discussed in this episode: The reality that decision fatigue is real for […]

The Power of Stories & Events for Change #163

Chris Creed

Today on the podcast, I’m joined by Chris Creed who helps people make events who sell. Join us as we talk about the importance of story in your business. Topics discussed in this episode: Why stories always have an always will be important to culture as a whole The moment that Chris knew he was […]

Balancing DIY and Done-For-Your Marketing

Hey, everyone, welcome back. Today I’m going to be talking about that “in-between marketing team” — that time where you find yourself like, “I can’t do all this myself, but I don’t yet have the budget to hire all my marketing out.” I know that is a place a lot of solopreneurs or entrepreneurs find […]

Your In-Between Marketing Team #162

marketing

Today I’m going to be talking about that “in-between marketing team” — that time where you find yourself thinking, “I can’t do all this myself, but I don’t yet have the budget to hire all my marketing out.” I’m going to be talking about how you find yourself there, how to get out of it, […]

Visibility = Currency #161

Tracy Phillips, a 20-year, Emmy-nominated video pro, joins me on the podcast today and we talk about using video to market yourself and your business. Topics discussed in this episode: How Tracy has taken her knowledge from the film world and translated it to online marketing Navigating impostor syndrome The beauty of being yourself and […]

Data-driven Marketing Strategy For Service Businesses: Removing your ego from marketing

data

Data-driven Marketing Strategy For Service Businesses: Removing your ego from marketing There are two concepts you need to internalize. For reals, that means you need to really, truly understand them. Sometimes the best content in the world that absolutely should do well… doesn’t. The only person whose opinion matters is your best client. Both of […]