Myth of the Pre-Launch Period #105

personal branding exploration t

    After years of the online business industry with launch after launch, mastermind after group program all screaming “Build a course!” at the top of their lungs, it’s time to pull back the curtain on a myth that often goes hand-in-hand with course building: the pre-launch period (also known as launch prep, the pre-launch […]

Business Shifts Case Study #104 with John DeMato

virtual photography business shift with john demato

    John DeMato, fellow brand photographer, went from photographing speakers and consultants to suffering from Covid-19 symptoms and having no work overnight. On a whim he picked up his camera and created a new product that works in the socially-distanced pandemic era and he’ll continue to offer when the business world shifts again. TOPICS […]

First Define, Then Apply (Brand Foundation, then Marketing Foundation) #103

brand foundation and marketing foundation

    All of branding can be broken down into two phases: first, define your brand, then apply it and market your business. In this short episode, I dive into the questions of The Brandscaping Method you need to answer in each phase. TOPICS DISCUSSED IN THIS EPISODE: Starting scrappy or bootstrapping, in the beginning, […]

How to Create a Freebie That Doesn’t Suck

hot to create a freebie that doesn't suck

List-building experts and business coaches are fond of saying you need a bribe to “get people” on your email list. Often, that’s true. But what if your bribe felt more like a gift and the exchange was truly delightful rather than just transactional? Freebies. Lead magnets. Freemiums. They’re the mailing list bribes you offer in […]

Your Sales Funnel As A Brand-Building Tool #102

use your sales funnel to build your brand

For over a decade, the most popular list-building advice from experts has told you to create a lead magnet or freebie to attract subscribers. What if this advice is actually hurting you and killing your KLT factor? In this episode I talk about three things that your sales funnel can do to BUILD your brand […]

Marketing is Both Art and Science #101 with Rita Barry

personal branding exploration t

Rita Barry, professed numbers and data geek, talks about numbers as they relate to your marketing decisions whether it’s paid traffic or not. TOPICS DISCUSSED IN THIS EPISODE: Rita gives her take on numbers and why they’re important The three stages of a marketing funnel We talk about the world of FB ads and how […]

The Question You Should Be Asking #100 with five guest experts

personal branding podcast

They say it’s all about who you know, not what you know. But sometimes it IS about what you know–and knowing which questions you need to be asking to get yourself ahead. In this special anniversary episode, we ask five experts the one question they wished their clients asked more often to get the most […]

Boost Your Visibility with Podcasts #099 with Angie Trueblood

podcast visibility expert

Podcast visibility expert (and hater of robotic pitches) Angie Trueblood and I talk about using podcasts as a strategy to build your personal brand. TOPICS DISCUSSED IN THIS EPISODE: How Angie found herself in the podcast business by leaning into her strengths Why you can really damage your brand by not pitching yourself in an […]

To All the Memes I’ve Loved Before #098

meme truths from a brand strategy POV

Memes, the great social equalizer, have a ton of hidden business and branding lessons. TOPICS DISCUSSED IN THIS EPISODE: Why memes are both relevant and connective The guac is extra, but so am I I don’t know how to explain that you should care about other people I don’t know why I’m not losing weight […]