The Speaker’s Checklist: What 3 Things You Need To Know #129 with Robbie Crabtree

the speaker's checklist

Trial lawyer Robbie Crabtree teaches entrepreneurs to become better communicators, speakers, and storytellers with Performative Speaking. He covers the three things you must address before starting a live, webinar, or story. TOPICS DISCUSSED IN THIS EPISODE: How a big courtroom win led Robbie to take Performative Speaking beyond the law community Competitive storytelling- what it […]

Strong Marketing: How to Lead #128

strong marketing: how to lead

We explore the parallels between great movie speeches and how to be a leader in your marketing. We cover the relationship between you, the marketer, and your audience, how to pitch yourself as a podcast guest, and the importance of your one thing. TOPICS DISCUSSED IN THIS EPISODE: The great response I got from the […]

The Two Elements of Your Authentic, Automated Marketing Engine

The Two Elements of Your Authentic, Automated Marketing Machine

Your online business needs leads and leads come from two things: traffic and a well-defined pathway.  Traffic can come from a variety of sources–organic click-throughs from social media and search engines, paid traffic from the same, even colleagues shouting you out, or directory listings. While the sources are varied in terms of bang for your […]

Pinterest for Digital Product Creators #127 with Nicole Saunders

pinterest for digital product creators

Nicole Saunders of Saunders Says brings us through the basics of using Pinterest for your business, with an emphasis in course creators and digital info product sales. TOPICS DISCUSSED IN THIS EPISODE: Most people think of Pinterest as social media, but it’s actually a visual search engine Since people go to Pinterest to solve problems, […]

Reaching Your Business Potential #126

reaching your business potential

Leaving the “status quo” crowd behind and aiming for true excellence in your business, based on quotes from J.M. Barrie, John C. Maxwell, the Rubik’s cube, and personal achievement. TOPICS DISCUSSED IN THIS EPISODE: Why the topic for this episode has been collecting dust on my social calendar for three months My theory on why […]

Niching Your Online Business #125 with Lisa Princic

niching your online business with lisa princic

Scaling mentor Lisa Princic shares the many things niching and moving niches can do for your business, including three distinct ways to define your niche and how to test the waters as you move services. TOPICS DISCUSSED IN THIS EPISODE: Lisa’s obsession with niching comes from her own struggles with defining a niche in her […]

Removing Showmanship From Your Business #124

removing showmanship from your business

The intersection of bro-marketing tactics and The Greatest Showman can help inform online businesses with marketing decisions, overcoming Imposter Syndrome, and leaving behind bad decisions in the past. TOPICS DISCUSSED IN THIS EPISODE: We start off the discussion by talking about Bernie memes and how on-brand they are How the trifecta of a Clubhouse discussion, […]

Marketing Funnel Case Study For Online Business Owners

The world of online marketing has about 1000 different layers, and therefore tools galore you can dive into (and perhaps get so lost in, you’ve suddenly emptied your pint of Cherry Garcia and still are only about 30% of the way through the welcome email). It can be a lot to handle. I’ve said on […]

The Tools Of Authentic, Automated Marketing #123

Running an efficient online business takes both a good tech stack and the strategy to use your tools well. Listen in as I dive through the changes I’ve made in my software and tools over the last year–and how I’m saving money with better automation along the way. TOPICS DISCUSSED IN THIS EPISODE: Why different […]

Big, Hairy, Audacious Goals & Business Growth #122 with Bill Flynn

bill flynn bhag klt

Business growth advisor Bill Flynn talks about how “regular” business owners can use the concept of the big, hairy, audacious goal to build their brands. TOPICS DISCUSSED IN THIS EPISODE: We start off with Bill talking about why the Big, Hairy Audacious Goal is more of a consequence than a goal A goal has a […]