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Rebranding Myself #057

After a two year hiatus, The Know, Like & Trust Show is back with more personal branding exploration. What does it mean to claim a personal brand in this day and age? TOPICS DISCUSSED IN THIS EPISODE: Why I’m back after a two-year hiatus A few of the changes in the show moving forward, including a tighter focus on the …

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How to Define Your Brand Vision

Brand strategy is one of those things that sounds elusive, so let’s define it before you hear why it should matter to you. Brand strategy is a long term plan for how your business–your brand–will develop. A well-defined strategy will encompass all areas of your business from strategic decisions like who you’ll work with to how you’re different than the …

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10 Ways to Make Your Content More On-Brand

My Instagram followers requested more guidance on infusing their brands and content in particular with uniqueness. Said another way, How do I make my brand unique? For every piece of inspiration or information you share, add your perspective I see so many people on social media sharing quotes, but then writing nothing or just a few short lines of generic …

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Everything Is A Branding Lesson

Everything can be a branding lesson, but not anything can be a branding lesson. Confused? It’s okay, it took this one a while to crash around my noggin, too. And then it landed, a smooth, sweet glide of a landing that could induce spontaneous applause were my brain fielding a jetliner full of passengers. (What, you don’t ever imagine spontaneous …

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Branding at a Higher Level

I was attending a wellness seminar last month and the speaker referenced a study on dumbbells that just floored me. The gist of the study was, a group was asked to lift weights for a certain period of time. Another group was asked to visualize lifting weights, but not actually lift them. At the end of the study each group …

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Centering Your Brand Around Your Clients’ True Needs and Desires #056

This podcast has spent the last year exploring the philosophy of a personal brand, educating other entrepreneurs on the usage of a personal brand, and creating foundation business strategies to succeed in business. But are all those for nothing if you don’t know how to serve your clients’ needs and desires?   TOPICS DISCUSSED IN THIS EPISODE: Examples of businesses …

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Upgrade Your Mindset & Own Your Worth with Jessica Yarbrough #055

Jessica Yarbrough is The Mompreneur Coach: a successful entrepreneur, marketing strategist and business coach. She’s the creator of The 6 Figure Mama, (a coaching program designed to help women launch their dream business.) She uses her decade plus of marketing experience to help support entrepreneurs with the launch of their products and services.   TOPICS DISCUSSED IN THIS EPISODE: Jessica …

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Burnout and How To Avoid It From the Beginning with Victoria Klein #054

Victoria Klein (VK) is a Burnout Mentor, Speaker, + Podcast Host for entrepreneurs who are ready to take their online business up 3 notches while also sleeping 8 hours a night (because work/life balance is not a myth). Through her no B.S. Behind the Boss Mask podcast, 1:1 customized mentoring, + vibrant speaking events, she’s here to show you how …

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Building the Boss Mom Brand with Dana Malstaff #053

Dana is a mother, author, business & content strategist, coach, podcaster, and blind spot reducer. Dana is the author of Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro, and the founder of Boss Mom. She serves Boss Moms who yearn for more time and less guilt when it comes to building their …

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The Mindset Around Building a Rocking Personal Brand #052

  Today we’re discussing the mindset around building a rocking personal brand and why it’s so important to own your worth; both are vital to your business since your clients place so much trust in you.   TOPICS DISCUSSED IN THIS EPISODE: Why the mindset around building a rocking personal brand is so important in your business. Why you need to “own your …