Morgan Gist MacDonald is the Founder and CEO of Paper Raven Books, an independent publishing company that helps people write, edit, and publish books that grow the author’s platform and create massive impact in the world. We talk about a range of topics affect mothers as entrepreneurs all the way to how the publishing industry disruption occurring today can be …
Branding With Significance
I like pretty things. Many women do, so that’s not a surprising statement. But I don’t like diamonds and bling, I like the way a sunbeam glistens over dew. That’s how I’ll take my bling, please and thank you. I became a photographer quite by accident but continued with it very intentionally. I spent the first decade+ photographing weddings because… …
Two Client-Attracting Rules #064
Dov Gordon helps consultant and experts get ideal clients. Consistently. There are millions and millions of consultant/coaches who are really good at what they do. But they’re not charismatic guru types. And they never want to be. They LOVE their work. And all they want is a consistent flow of great clients. Clients who value their expertise, AND who value …
How to Craft an Authority Opinion #063
Brand strategist Britney Gardner talks about why building an authority opinion or platform for you business is the best way to spread your message and build your Know, Like & Trust factor; she shares how to craft one. TOPICS DISCUSSED IN THIS EPISODE: Britney talks about the difference between everyday opinions and authority opinions She gives examples of each She …
5 Tips to Building Authority in a Personal Brand
At the crux of any personal branding strategy is the idea of authority. Who are you? What do you wish to be known for in your field? How do you want to show up to the world? And ultimately, what will they remember about you? Building authority in today’s digital, online service provider world is condensed into a smaller container …
The “How You Say It” of Messaging with Dina Schmid #062
Dina Schmid is a public speaking coach and certified etiquette consultant. Dina has been helping people build confidence and learn skills for success in their personal and professional lives. As a public speaking coach, she has worked with speakers for over three years to help them develop presence and deliver their messages more effectively whether it’s for a speech to …
Why ISN’T Your Branding Attracting Clients #061
Britney talks about the two sides of visibility you need to address to attract the best clients for your business, and how avoiding this will lead to a forgettable business. TOPICS DISCUSSED IN THIS EPISODE: Why being willing to be visible is different than being visible How to cut through the noise be memorable Why just paraphrasing other people leads …
The Two Sides of the Visibility Coin
Why ISN’T your branding attracting clients? The quick and dirty answer is that you aren’t speaking to your best clients’ pain points in a way that presents you as the only solution to their problem. Diving in further, it’s an issue of visibility. There are two sides to the visibility coin, and you need to address both. you have to …
Building Confidence As a Service to Others with Tasha Marie #060
Tasha Marie is a mindset and empowerment coach helping career-driven women create more fulfillment and manifest their desires. She has her doctorate in leadership and certifications in positive psychology. She is an avid oat milk vanilla latte drinker, loves writer and obsessed with traveling. TOPICS DISCUSSED IN THIS EPISODE: Tasha talks about losing her identity after leaving the life of …
3 Strategic Ways To Add Value On Social Media #059
Social media is all about being social and nobody wants to follow or engage with someone who only takes. Britney covers 3 ways (and maybe even a bonus way!) to strategically add value to your brand and business’s social media accounts. TOPICS DISCUSSED IN THIS EPISODE: How this episode was inspired by one of my FB friends’ rant over …
