How Do I Use My Micro Biz ‘Secret Weapon’ For Business Success?

This article is going to be serving as a thinking starting point. There are no big, a-ha moments that are going to completely change your entire business. What I’m hoping this article will do is give you the ability to say, “Huh, I haven’t thought about it like that yet. What if I did this […]

Your Small-Biz Edge #168

Small-Biz

Today’s episode is going to be a think piece that is short and sweet, we’re going to talk about how you can find your small business edge. As a small business owner, you have the opportunity to make a quick pivot when necessary when something isn’t working, so let’s talk about a few of those […]

Skipping the Brand Questions Is a Mistake #167

brand

Robyn Graham is a certified brand strategist and business coach who helps entrepreneurs build a personal brand and business that attracts clients, makes money, and has an impact. Join us as we talk about finding brand clarity and how to apply it to your business. Topics discussed in this episode: Robyn’s transition from a pharmacist […]

The Importance of Inclusive Marketing

This article is about inclusive marketing and shoulder clients, and I’m gonna call myself out here, if either of those terms are scaring the bejesus out of you, don’t worry, we’re gonna define them in a minute. I want to kind of frame this in talking about inclusive marketing. And some of the concepts I’m […]

Inclusive Marketing & Shoulder Clients #166

Today we are talking about inclusive marketing and shoulder clients. Some of the concepts I’m going to be talking about are very specific, and maybe even feel exclusionary — they’re not. This is actually a way for you to draw people in. Topics discussed in this episode: Why inclusive market and allowing people to self-select […]

Time Scarcity & Your Business #165

Becca Rich is the founder of Holistic Time Coach, where she helps business owners expand their time and thrive. Join us as we discuss time scarcity and how to turn it into an abundance mindset instead. Topics discussed in this episode: Why Becca left her engineering career to pursue her own business What is time […]

How to Avoid Decision Fatigue in Your Business

Today we’re going to be talking about a not so sexy topic: decision fatigue. But we’re going to approach it from the perspective of having a plan to avoid it, and work through it if it’s something that you actually do experience. Decision Fatigue – What is it? You may have heard it called analysis […]

Decision Fatigue Hurts Your Visibility #164

Today we’re going to be talking about a not so sexy topic: decision fatigue. But we’re going to approach it from the perspective of having a plan to avoid it, and work through it if it’s something that you actually do experience. Topics discussed in this episode: The reality that decision fatigue is real for […]

The Power of Stories & Events for Change #163

Chris Creed

Today on the podcast, I’m joined by Chris Creed who helps people make events who sell. Join us as we talk about the importance of story in your business. Topics discussed in this episode: Why stories always have an always will be important to culture as a whole The moment that Chris knew he was […]

Balancing DIY and Done-For-Your Marketing

Hey, everyone, welcome back. Today I’m going to be talking about that “in-between marketing team” — that time where you find yourself like, “I can’t do all this myself, but I don’t yet have the budget to hire all my marketing out.” I know that is a place a lot of solopreneurs or entrepreneurs find […]