Thoughtful Networking with Cara Steinmann

thoughtful networking with cara steinmann

The Power of Core Values in Building Strong Referrals and Business Relationships In our fast-paced world, shared core values often take a backseat when forming relationships, both personal and professional. However, these values play a vital role in establishing long-lasting and effective connections. Acting as a compass, core values guide our decisions and actions, becoming … Read more

A Step-by-Step Content Plan for Service Providers: From Buzz to Action

Creating a Complete Content Plan for Service Providers

Creating a Complete Content Plan for Service Providers In the world of service providers, staying ahead is no longer just about offering the best services–you have to market your services just as well as provide them. It’s also about adding value to the client’s journey through engaging, informative, and relevant content. The process of organizing … Read more

What Is Uncommon Content?

what is uncommon content?

What is Uncommon Content? Uncommon Content is a way of approaching content marketing specifically for online service providers–that is, those who engage with (and ultimately land) clients online. How a solo-ish service business approaches creating content online doesn’t fall within the typical content marketing audiences–we’re not content creators of the influencer persuasion, and we’re not … Read more

What is Content?

what is content

From Rock Stars to Storytelling: the Relationship Between Social Media & Content Marketing Are you confused about the difference between content marketing and social media? You’re not alone! Although these terms are often used interchangeably, they actually have distinct characteristics and serve different purposes. In this blog post, we will first talk about what content … Read more

Committing to Consistent Content: What It Takes to Show Up for Your Audience

Content Strategy for Solopreneurs: Consistency is Key

Are you tired of drowning your big, brand messages in the sea of automated content? Are you ready to establish an online presence and build worthwhile relationships with clients? If so, then this blog post is for you. We understand the frustration of being constantly told what to do in your business, but not receiving … Read more

The Ultimate Guide to Pinterest SEO for Small Businesses

The Ultimate Guide to Pinterest SEO for Small Businesses

In today’s digital landscape, search engine optimization (SEO) has become synonymous with online visibility and customer reach. While many small business owners may feel intimidated by SEO, it is crucial for them to embrace this concept to thrive in the competitive online marketplace. While search engines like Google dominate our understanding of SEO, we often … Read more

Thought Leadership: AI Strategies for Success

Thought Leadership in the Age of AI

Mastering Thought Leadership: AI Strategies for Success In this fast-paced age of artificial intelligence, thought leadership has become more important than ever. But what exactly is thought leadership? And how can you establish yourself as a leader in your field? In this blog, we’ll dive deep into the concept of thought leadership and explore the … Read more

Building an Audience of Thinkers: Why It Matters and How to Do It

how to build an audience of thinkers

Be The Rooster In Marketing The phrase “Be the rooster in marketing” is an analogy that highlights the importance of taking charge and leading in your marketing efforts. This concept is the precursor to the idea of building an audience of thinkers and creating sustainable, measurable content for solo-ish online businesses. Being the rooster came … Read more

LinkedIn: The Art of Building Connections from Tania Bhattacharya #248

lazy on linkedin

Small, solo-ish businesses have a unique challenge when it comes to LinkedIn. While not the corporate playground it once was, it works differently for micro businesses than it does for those working in a job. Building Connections on LinkedIn LinkedIn, the ultimate hub for professional connections, is your playground for networking and fostering professional relationships. … Read more