How to Create a Freebie That Doesn’t Suck

hot to create a freebie that doesn't suck

List-building experts and business coaches are fond of saying you need a bribe to “get people” on your email list. Often, that’s true. But what if your bribe felt more like a gift and the exchange was truly delightful rather than just transactional? Freebies. Lead magnets. Freemiums. They’re the mailing list bribes you offer in […]

Your Sales Funnel As A Brand-Building Tool #102

use your sales funnel to build your brand

For over a decade, the most popular list-building advice from experts has told you to create a lead magnet or freebie to attract subscribers. What if this advice is actually hurting you and killing your KLT factor? In this episode I talk about three things that your sales funnel can do to BUILD your brand […]

Marketing is Both Art and Science #101 with Rita Barry

personal branding exploration t

Rita Barry, professed numbers and data geek, talks about numbers as they relate to your marketing decisions whether it’s paid traffic or not. TOPICS DISCUSSED IN THIS EPISODE: Rita gives her take on numbers and why they’re important The three stages of a marketing funnel We talk about the world of FB ads and how […]

The Question You Should Be Asking #100 with five guest experts

personal branding podcast

They say it’s all about who you know, not what you know. But sometimes it IS about what you know–and knowing which questions you need to be asking to get yourself ahead. In this special anniversary episode, we ask five experts the one question they wished their clients asked more often to get the most […]

Boost Your Visibility with Podcasts #099 with Angie Trueblood

podcast visibility expert

Podcast visibility expert (and hater of robotic pitches) Angie Trueblood and I talk about using podcasts as a strategy to build your personal brand. TOPICS DISCUSSED IN THIS EPISODE: How Angie found herself in the podcast business by leaning into her strengths Why you can really damage your brand by not pitching yourself in an […]

To All the Memes I’ve Loved Before #098

meme truths from a brand strategy POV

Memes, the great social equalizer, have a ton of hidden business and branding lessons. TOPICS DISCUSSED IN THIS EPISODE: Why memes are both relevant and connective The guac is extra, but so am I I don’t know how to explain that you should care about other people I don’t know why I’m not losing weight […]

Personal Branding on LinkedIn #097 with Marietta Gentles Crawford

linkedin personal branding

Brand strategist Marietta Gentles Crawford and I talk about the major do’s and don’t’s of LinkedIn personal branding, especially after you’ve done the basics of setting up your profile for connection. TOPICS DISCUSSED IN THIS EPISODE: Mari acknowledges our overwhelm being on every platform and suggests if you’re going to use LinkedIn, give it a […]

Systems & Branding in the Flow #096

personal branding exploration t

How to design a system that works with YOUR unique way of doing business or alter someone else’s system to work for you. TOPICS DISCUSSED IN THIS EPISODE: Solution-seeking when it comes to setting up systems in your business As business owners, we have to do things we don’t always like, so we may as […]

The Brandscape Method: What Your Business Feels Like

I’ve written before about moving beyond the basics of color palettes and logos and truly branding your business from the ground up; this week, we’ll cover the reason and mechanics of brandscaping your business. Brandscaping: landscaping your business to match your inner game. Britney Gardner I want to break that down a bit to lay […]

Honing Your Message on Social Media with Amanda Daley #095

honing your message on social media

Amanda J. Daley, a health coach and mentor for other health coaches to create thriving practices, tells us how to set apart our business online, use social media for its unique benefits and hone our message. TOPICS DISCUSSED IN THIS EPISODE: The number one thing coaches need to get clear on Amanda likens talking about […]