Accountant Danielle Hayden gives an overview of the numbers every entrepreneur needs to know, including when it makes sense to invest heavily in your business. TOPICS DISCUSSED IN THIS EPISODE: Danielle’s motivation in working with entrepreneurs and accounting How to approach financials and daunting tasks Ways to step around the “it takes money to make money” myth Why getting started …
What the Pivot?
Let’s call a spade a spade, shall we? For many of us, the last month has been chaotic. Whether you’re a work-at-home pro or newly minted into the crowd, there’s been a lot of change. Change can be fun and invigorating. It can also be uncomfortable. And when things get uncomfortable, we tend to latch on to something that sounds …
Conversion Copywriting & Messaging in Wild Times with Suzy Cater #082
Dr. Suzy Cater talks about conversion copywriting on sales pages, websites, and how to alter your message during changing times. TOPICS DISCUSSED IN THIS EPISODE: Suzy’s 4 Ps for copy that converts How you can inject personality and make your copy read in a way one can visualize Suzy’s method of writing with clarity first, personality second Why swipe …
How to Start an Online Business Quickly #081
Many will take this time and build side hustles or online businesses as the changing climate of our world becomes more solid. As online business owners, it’s our responsibility to guide them! Here is a list of (free, discounted or inexpensive) tools I’m currently using to communicate, teach, and organize online: Membervault: this is my LMS (learning management system). I …
Creating Digital Magic #080 with Amy Jo
Amy Jo, a business coach and marketing strategist for female entrepreneurs, share the journey of her brand, her business pivots, and how she got to where she is today. TOPICS DISCUSSED IN THIS EPISODE: Amy Jo’s advice on how to set yourself apart in a crowded niche How she transitioned from life coaching to coaching on digital marketing Mindset …
Using Sales to Build Your Expert Status #079
Nikki Rausch of Sales Maven talks about the sales process, how it affects your personal brand, and the common hangups many entrepreneurs face as they move clients along the customer journey. TOPICS DISCUSSED IN THIS EPISODE: Nikki starts off by talking about the long game of sales and how it takes time to build relationships Why it’s your job …
Visibility & Vulnerability #078
I talk about visibility and vulnerability as they relate to personal branding and the know, like & trust factor. TOPICS DISCUSSED IN THIS EPISODE: Visibility and vulnerability go hand in hand Just having a personal brand by itself is super visible I go over the different kinds of vulnerability and why even you might feel unsafe, showing up isn’t a …
Your Best Client (and the myth of the ideal client avatar)
Let’s talk today about one of those super confusing topics. Yes, I’m talking about the ideal client avatar! The target client! Niching! (Side note, it’s a neesh, not nitch.) I did a mini-training on this in my Instagram stories and I’ve never gotten more feedback on anything as I did on this training. I know it hit a mark. Here’s …
Ditch the Ideal Client Avatar #077
Expanding on a very popular mini-training I did on Instagram Stories, I spend this episode debunking the myth of the ideal customer avatar and reframing the idea to be more approachable, less full of marketing jargon, and get to the heart of what you need to know to attract clients with ease. TOPICS DISCUSSED IN THIS EPISODE: Why the ideal …
Stating the Obvious (Again and Again) with Jess Freeman #076
Jess is an award-winning website designer and I use her to knowledge for our advantage by picking her brain on how to set up YOUR website in a way that attracts your best client and books you more clients. TOPICS DISCUSSED IN THIS EPISODE: Jess and I talk about marketing to a niche and serving a broader audience I put …
