TOPICS DISCUSSED IN THIS EPISODE: The self-care and morning routine trends and bandwagon every has jumped on over the last few years How relaunching my business is my self-care The three reasons branding is self-love Why defining how you’re going to show up in this world, choosing the ways to apply it, and making that the foundation of your business …
5 Business Lessons from Hallmark Christmas Movies
‘Tis the season to be jolly, amiright?! Depending on where you are in life today may be the best shopping day ever, the best email unsubscribe day ever, the best tree-cutting day ever, or possibly even all three. (To you, I bow down because getting through just one of those has nearly done me in!) This is the first year …
Publishing a Personal Brand with Morgan Gist MacDonald #065
Morgan Gist MacDonald is the Founder and CEO of Paper Raven Books, an independent publishing company that helps people write, edit, and publish books that grow the author’s platform and create massive impact in the world. We talk about a range of topics affect mothers as entrepreneurs all the way to how the publishing industry disruption occurring today can be …
Branding With Significance
I like pretty things. Many women do, so that’s not a surprising statement. But I don’t like diamonds and bling, I like the way a sunbeam glistens over dew. That’s how I’ll take my bling, please and thank you. I became a photographer quite by accident but continued with it very intentionally. I spent the first decade+ photographing weddings because… …
Two Client-Attracting Rules #064
Dov Gordon helps consultant and experts get ideal clients. Consistently. There are millions and millions of consultant/coaches who are really good at what they do. But they’re not charismatic guru types. And they never want to be. They LOVE their work. And all they want is a consistent flow of great clients. Clients who value their expertise, AND who value …
How to Craft an Authority Opinion #063
Brand strategist Britney Gardner talks about why building an authority opinion or platform for you business is the best way to spread your message and build your Know, Like & Trust factor; she shares how to craft one. TOPICS DISCUSSED IN THIS EPISODE: Britney talks about the difference between everyday opinions and authority opinions She gives examples of each She …
5 Tips to Building Authority in a Personal Brand
At the crux of any personal branding strategy is the idea of authority. Who are you? What do you wish to be known for in your field? How do you want to show up to the world? And ultimately, what will they remember about you? Building authority in today’s digital, online service provider world is condensed into a smaller container …
The “How You Say It” of Messaging with Dina Schmid #062
Dina Schmid is a public speaking coach and certified etiquette consultant. Dina has been helping people build confidence and learn skills for success in their personal and professional lives. As a public speaking coach, she has worked with speakers for over three years to help them develop presence and deliver their messages more effectively whether it’s for a speech to …
Why ISN’T Your Branding Attracting Clients #061
Britney talks about the two sides of visibility you need to address to attract the best clients for your business, and how avoiding this will lead to a forgettable business. TOPICS DISCUSSED IN THIS EPISODE: Why being willing to be visible is different than being visible How to cut through the noise be memorable Why just paraphrasing other people leads …
The Two Sides of the Visibility Coin
Why ISN’T your branding attracting clients? The quick and dirty answer is that you aren’t speaking to your best clients’ pain points in a way that presents you as the only solution to their problem. Diving in further, it’s an issue of visibility. There are two sides to the visibility coin, and you need to address both. you have to …
