End Social Media Busywork for Good: Create a Sustainable Content Strategy

end the social media busy work

An ambitious online entrepreneur sets out to end their social media busy work for good but quickly discovers that the only way to do so is to master a strategic approach to content creation, balancing their own lifestyle with their desired ROI. “With the right approach, social media does not have to feel like busy … Read more

Short-Form Content Shorting Your Business? Julia McCoy Shares Data

short-format and long-format content

After clients asked about tangible results from short-form content marketing, Julia McCoy set out on a year-long study, only to discover the ironic truth of the short-format and long-format content debate. Her goal: to find the most effective and sustainable way to authentically automate her marketing. She’s sharing the results with a year of data … Read more

3 Steps to a Content Marketing Strategy For Online Businesses

content strategy for course creators

Content planning for an established online business (a business that offers services, signature courses, cohort-based programs, or transformational programs) isn’t complicated. Still, it also isn’t easy to implement in a day. You’ll find it’s much like creating your program content in the first place! You need a roadmap; it provides direction, guidance, and navigation to … Read more

The Reality of Social Media Marketing: Training Your Audience to Think with Depth #225

Training Your Audience to Think with Depth

In this podcast episode, an experienced course creator shares their journey and wisdom of bridging the trust gap with a robust, prolific, and targeted content plan to authentically automate their marketing and by using content to train their audience. You will learn: Listen to this episode on: Apple Podcasts | Spotify | Stitcher | Google Play … Read more

Ghosting Your Audience: Why Consistency is a Choice

Ghosting Your Audience: Why Consistency is a Choice

This week on the podcast, we are continuing our coverage of common mistakes established businesses make in and around content planning–and this week we’re talking about consistent content and the huge downfall of not committing to a nurture content plan. Real talk: consistency is a choice. Most will agree the average entrepreneur knows they “should” … Read more

Content Templates: Why They’re Harming Your Business #223

Content Templates: Why They're Harming Your Business

“Discover the hidden harm of content templates and how to avoid it!” In this episode, you will learn: Listen to this episode on: Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe Highlights in this episode: [00:01:18] Why those 365 Days of Content Lists are killing your business [00:03:48] … Read more

Building Trust in a Scammy World with Maggie Patterson #222

building trust online

Maggie Patterson, an experienced business consultant and coach, is determined to help service providers create trust-based and sustainable messaging and prevent others from falling prey to unethical and manipulative online marketing tactics. “It’s very easy for me to say, hey, I believe this set of tactics are wrong. I try not to be overly prescriptive … Read more

The Full Content Marketing Plan for Course Creators #220

content marketing for course creators

If you’re an established course creator, you need to know about content marketing so you can build a warmer audience in the off-season (i.e. when you’re not launching!). I recently turned 40, and to celebrate, I’m giving away a big present to all of my loyal followers–a comprehensive guide to content marketing for established course … Read more