Parisjat discovered a new app in May of 2015 called Periscope which allows you to do live video streaming from your phone . Little did she know that this would change her life for the better and allow her to build two brand new brands from zero social media presence . She not only helps entrepreneurs navigate through social media …
How to Take the Brand Archetypes Fortune 500 Companies Use to Your Business with Dr. Sharon Livingston #036
Dr. Sharon Livingston is founder and president of The Livingston Group for Marketing, Inc., a brand marketing research company that implements projective techniques to discover how brands and people interact. Dr. Sharon is also the author of “Get Lost Girlfriend: How I Found Myself When My Best Friend Dumped Me”, a best seller in the Grief and Loss category on …
Personal Branding Case Study with Heather Ann Havenwood #035
Heather Ann Havenwood, CEO of Havenwood Worldwide, LLC and Chief Sexy Boss, is a serial entrepreneur and is regarded as a top authority on internet marketing, business strategies and marketing. Since marketing her first online business in 1999, bringing together clients and personal coaches, she has played an active role in the online marketing world since before most even had …
Why You Are Worthy Of A Personal Brand #034
Using current national companies as case studies, Britney details the perils of not crafting your brand and why you are worthy of a personal brand exactly as you are today. TOPICS DISCUSSED IN THIS EPISODE: Case studies on how everyone already has a personal brand and how to simply shape it. The dangers of not crafting your own brand …
How to Cut Through Social Media Noise and Deliver a Magnetic Brand #033
Britney covers the basic tenets of branding for those existing solely online or looking to build their online presence. TOPICS DISCUSSED IN THIS EPISODE: What is necessary and what isn’t necessary for the average solopreneur The paradox between wanting to see authenticity in others but not offering it ourselves My personal story about the sober reality of the noise …
How to Cut Through The Noise and Stand Out
Be seen. Boost your visibility. Stand up to stand out. These are all short phrases you can find repeated everywhere in my branding, on my website, in what I post. And with good reason! Being visible to the right clients is the entire point of branding. But in this noisy world, you’re untrustworthy until you’ve given something real of yourself. …
The A-Z of Navigating Sales Funnels to Avoid Business Burnout with Kerry Sheppard #032
Kerry Sheppard is a business and sales strategist. Her mission to to help entrepreneurs build a profitable online business to fuel their life with more freedom, more impact and more income. Driven by her philosophy of simplifying success she shows ambitious world-changers on the rise how implement the systems and structures needed for success without stress, overwhelm, or burnout. With …
Visibility: The First Cord of Branding
I speak on visibility, vulnerability and impact. I’m a brand strategist. Creating a vivid brand requires these three cords, interwoven enough that you can’t pull one without pulling the other but still separate enough that you can see each thread individually. So first, visibility. Branding isn’t about being visible to everyone, it’s about being visible to the right people. Who those …
What To Do Before Visual Branding with Juju Hook #031
[ Juju Hook has been a brand strategist for more than 25 years. Her online program, Unforgettable U, provides entrepreneurs and small business owners an affordable option for developing killer brand strategy that allows them to see their full potential, step into their greatness, and own their very own #1 position. TOPICS DISCUSSED IN THIS EPISODE: Juju explains how …
The Difference Between Followup & Harassment
This past weekend, a distant relative of my husband’s messaged me on Facebook about her “new business.” For the third time. I kindly replied letting her know that my ignoring the last two messages wasn’t an accident and that as someone in the marketing and branding field, I was giving her loving advice by letting her know this is not …