Central City Coffee: Branding Images

central city concern branding images

central city concern branding images

A website designer friend of mine asked me to collaborate on a project with her last year for the new Central City Coffee branding images on the site she was building. CCC is a division of Central City Concern here in Portland, a social enterprise of the non-profit working to end homelessness. Their tagline is “Drink well. Do Good.” I was happy to be a part of this great organization and thrilled to share images created specially for them in their endeavors. After the planning meeting, it was quite the team that came together for this shoot.

portland branding photographer at central city concern

portland branding photographer at central city concern

As with most current websites, they needed images to  fit the wide banner of their site, images for photo links and to fill some of the informational pages. A branding shoot with me is the best way to create photography that fits all of your website and media concerns. The plan for this site included a story-based banner image of a woman delivering coffee  – and what’s more Portland than a coffee bike messenger? From there, we moved inside to where the coffee goes from raw bean to roasted goodness, testing along the way with moody images. I had a lot of fun here, playing with light and shadow, molding them to fill in the story gaps. And then of course, the final phase of the story – the enjoyment of coffee and friends in the kitchen!

portland branding photographer at central city concern

I chose to showcase most of the storytelling images here in black and white because I loved the light this way, but you’ll find them all in color over on their site. I’m always happy to provide you with options to fit YOUR brand’s needs.

What story do you want your business to tell? What captivates you and your client audience? If you’re not sure yet but know this is the direction you’d like to head, let’s schedule a time to talk it out and build a great visual presence for your business.

portland branding photographer at central city concernportland branding photographer at central city concernportland branding photographer at central city concern

Why Branding Photography?

portland branding photography

Beauty, Business and Branding photography – but why branding photography? Beauty portraits are a part of everything I do because as women we need to feel like we look good before we’re willing to share with the world. Business portraits, or headshots, or not-so-corporate headshots are beautiful images of you meant for business use. Branding … Read more

Invest in Yourself

portland branding photographer at central city concern

I launched into a photography career just as digital cameras were deemed – by some – acceptable. My first few paid jobs were on film, but very quickly I realized digital was the way to go. Not only did it provide me instant feedback for learning purposes while I was newer and younger in both … Read more

Headshots for a Breakthrough Coach

portland headshot photographer

Cricket is the most wonderful coach! Her way of talking you through a problem that might be big, might be a huge wall in your head but not that big in reality, and just helping you get to the next level is gentle and supportive. So when it came time to photographing her, I knew we needed to show equal parts friendliness and confidence. You have to trust her immediately to get to the heart of your own problems – so friendliness is key. But you also need to believe in her and what she’s saying, suggesting, and offering. So confidence is also key!

What do your Portland headshots need to say to your potential and continuing clients? This is the kind of photo that is so much more than a place filler on your website!

When it’s time to update your headshots

portland headshots for women

I’ve photographed Cher before, but in her words: “It’s time to update my headshots.” What’s great is that since she’s a repeat client, I already know how to work with her. I already know the angles she likes best, the encouragements I’ll give to get her into a great pose in which she feels comfortable and I coax out the best side of her.

In my quest to be the best not-so-corporate headshot photographer (ever), I’ve been talking with a lot of small business owners and entrepreneurs about what will best serve them. I’ve asked how they want to feel first, because that’s always the most important thing when photographing someone. And then I ask how they want their own clients to feel when viewing their photos. Between those two answers is our goal, always. More and more, your clients will turn to those they can trust.

In an online world, vibrant business photos that evoke good emotion are one of the easiest ways to grow your business. I’ve believed this longer than I’ve owned this business. But it’s always affirming to hear others believe the same as well. Take this article Jessica Rea recently posted, “How to establish trust, earn respect, and win clients online.” In particular, her section on having a great website mentions “lots of animated photos of you shot by a professional photographer” and I couldn’t agree more. Don’t be afraid to let your personality shine! I’m so glad Cher did!

So. Is it time to update your headshots yet? Are you ready to take it to the next level and really make a connection with your clients? Are you ready to start building trust and authority so you can work with the rightclients? I am. I bet you are, too. Let’s get this going today!

There’s Always An Excuse

portland oregon modern women's portraiture for mothers and daugh

If you think I haven’t heard all the excuses yet, you’re wrong. There’s always a reason a woman is waiting for her photos to be done, always something. I promise you, I’ve heard them all. I want to lose some weight I put this one first, because the reality is, this is what I most … Read more

On Graciously Accepting Compliments

portland beauty photographer

My little sister got married last weekend and I was a bridesmaid. You’ll have to pardon the iPhone selfie as I was–for once–not the photographer. It’s an interesting thing, being the sister of the bride. Your job is to support her, help her feel the best she possibly can be, take care of whatever menial … Read more

Modern Glamour Photos meet Business Profile Images

portland glamour photographer creates headshots for local small

Mekala is one of the women who graciously offered to be in my first promotional video! I’ve already photographed her lifestyle business photos to show who she is and what she spends her time doing as a custom stationer in the wedding world and beyond. Photographing her modern glamour photos was a natural extension to the photo session we already completed! So she brought a great wardrobe in which to play, splashing color all over the studio. And she laughed A LOT which is always a great addition to any day.

One of the great things about working with Mekala is that as a visual entrepreneur, she fully recognizes the importance of having a strong visual presence. In a less wordy way, she knows how well photos tell the story of her as a business. She knows good business photography help the customer trust you before they’ve even hired you. And to really ratchet it up, she knows everything you put out there should be an extension of your brand.

Mekala’s two shoots form a great package in my newer Portland Business Headshot offerings. The package that includes both business headshots and a personal or lifestyle shoot start at $1200. As you can tell, Mekala took advantage of the headshot + lifestyle offer to show different sides of her business and beautiful downtown Portland studio.