personal branding exploration t

Gavin Zuchlinski is the founder of Acuity Scheduling, the slickest way for businesses to automate and manage their appointments online, allowing clients to schedule themselves. Gavin is a selfprofessed tech geek and espresso maniac (a word he does not used lightly) who wholeheartedly
believes in that business should be fun.

 

TOPICS DISCUSSED IN THIS EPISODE:

  • Gavin tells how began Acuity Scheduling for his mother
  • We discuss the balance of engineering and snarkiness that makes up Acuity’s interface
  • How being the boss means you get to set the culture
  • Gavin’s choice of copywriter started as his client: proof that being nice to customer support is lucrative!
  • Why seeing customer support as human is the key to being both fun and service-oriented
  • Personal ads as resumes and how Gavin’s team is super fun because of it
  • How Gavin trains a remote team

QUOTABLES:

 

MORE ON Gavin:

Website | Twitter

 

RESOURCES MENTIONED:

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SPONSORED BY:

Social Media Simple Start, a monthly membership teaching entrepreneurs how to market with on-brand social media posts in two minutes per day

on-brand social media marketing in two minutes a day

Music by Michael De La Torre. Thanks, Mikey!