00:00 PR strategist Dena Behrman helps entrepreneurs gain recognition. 06:06 Visibility and expertise enhance credibility and trust. 08:39 Customers are discerning and can detect authenticity. 12:49 Showcase personality and mission in interviews/articles. 13:46 Relationship coach shares personal journey, gains clients. 19:30 Repurpose content for PR and audience growth. 22:40 Repurpose content for new articles to share. 26:46 Thank you, PR help in show notes.

In this episode, PR strategist Dina Behrman shares how entrepreneurs can use PR to build the know, like, and trust factor and attract ideal clients. She discusses leveraging existing content for PR, sharing stories and expertise for connection, and provides tactical tips for utilizing PR as a powerful marketing tool.

Dina Behrman’s professional journey unfolds like an insightful story, beginning with a decade-long chapter in journalism where she honed her storytelling skills. With the wisdom gleaned from her experiences, Dina turned the page and embraced entrepreneurship about nine years ago. As a seasoned PR strategist, she now crafts narratives that spotlight coaches, consultants, and owners of service-based businesses, positioning them in the public eye.

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Highlights in this episode:

  • 02:00 PR strategist Dena Behrman helps entrepreneurs gain recognition.
  • 06:06 Visibility and expertise enhance credibility and trust.
  • 08:39 Customers are discerning and can detect authenticity.
  • 12:49 Showcase personality and mission in interviews/articles.
  • 13:46 Relationship coach shares personal journey, gains clients.
  • 19:30 Repurpose content for PR and audience growth.
  • 22:40 Repurpose content for new articles to share.
  • 26:46 Thank you, PR help in show notes.

Questions and Answers for Building Your Know, Like & Trust Factor Through PR

1. How does Dina Behrman define PR and how does she convey its relevance to solo entrepreneurs and small business owners?

She defines PR as leveraging other people’s platforms to share one’s story and expertise. She conveys its relevance to solopreneurs by emphasizing the power of getting in front of more of the right people, boosting credibility, and building a much bigger impact in the world through intentional PR efforts.

2. Discuss the significance of third-party endorsements and the credibility boost they offer in building the know, like, and trust factor.

Third-party endorsements offer a credibility boost by showcasing expert positioning and authenticity. The significance lies in the power of being featured in media outlets, providing third-party endorsement and extra layer of trust to the audience in making purchasing decisions.

3. In what ways can sharing personal stories and expertise help create authentic connections and nurture relationships with the audience?

Sharing personal stories and expertise help create authentic connections and nurture relationships with the audience by showcasing vulnerability, passion, and authenticity. Dina Behrman mentions that sharing personal stories not only helps people connect but also demonstrates care for clients, fostering a deeper level of trust and rapport.

Questions for Deeper Understanding or Repurposing Your Content Into PR

1. How does repurposing content for PR plays help make the intimidating task of PR more manageable for busy solopreneurs?

Repurposing content for PR plays helps make the intimidating task of PR more manageable for busy entrepreneurs by leveraging existing resources. Dina suggests adapting content from blogs, social media posts, or live sessions as articles or pitches, transforming overwhelming tasks into practical, approachable, and time-efficient activities.

2. How can entrepreneurs leverage other people’s platforms to share one’s own story and expertise?

Dina Behrman advocates leveraging other people’s platforms to share one’s own story and expertise. She recommends submitting articles to blogging platforms or online publications that welcome contributors. She also suggests repurposing content, like videos or Instagram posts, by using them as the basis for a pitch for podcasts or publications.

3. How can small business owners effectively prioritize time for PR activities and make the most out of the content they already have?

Solo entrepreneurs and small business owners can effectively prioritize time for PR activities by repurposing existing content, scheduling dedicated time for pitching, and breaking down PR tasks into manageable activities with practical steps. Leveraging the content they already have allows them to utilize their resources for PR efforts efficiently.

Music by Michael De La Torre. Thanks, Mikey!