building authority

Have you shied away from consistent visibility because it feels impossible as an introvert? Patti Haus, speaker and copywriter, is on the show today to share how she embraced visibility (even as an introvert) to build her freelance business year after year. She’ll make a believer out of any visibility skeptic out there while giving actionable steps to take today to grow your own online presence.

Topics discussed in this episode:

  • How Patti has come to brace visibility to build her freelance business
  • Weighing comfortability versus the desire for growth and success
  • How to find a healthy balance between visibility and being an introvert
  • How Patti’s skeptical nature played into her visibility
  • The difference between the quality of a cold traffic client and someone who has found your via your visibility efforts
  • Mindset tricks from Patti to combat the fear of visibility
  • How increased visibility online can help with in person events



I’m not skeptical anymore. I’ve definitely had enough anecdotal evidence to show me that it [visibility] 100% works.

I forced myself to sit with the discomfort of being uncomfortable and nothing bad happened.

I just feel so much more confident in myself as a copywriter. I don’t think you can write and speak on a specific topic and not eventually come to the realization that you do know what you’re talking about.

I am very much a peaks and valleys kind of a person. I’ll go really hard, and then I know when my introverted self needs to take some time off.

When I meet with somebody who has read something I’ve written, or they’ve heard me speak it is so much easier to sign them as a client than if they had just Googled my name.

More on Patti Haus:

Website | Instagram

Resources Mentioned

To Market Your Business Online:

Navigating how to market your service business online–especially when you’re moving from 1:1 services to a 1:many model–doesn’t have to be hard even when you have a lot of moving parts.

You just have to know where you’re going. The Biz GPS Intensive is the best way to get that 30,000-foot view of your business–and a concrete plan for the next six months.

Stitcher | Google Play Podcasts | Podcast Feed | How To Subscribe


Music by Michael De La Torre. Thanks, Mikey!