Maggie Patterson, an experienced business consultant and coach, is determined to help service providers create trust-based and sustainable messaging and prevent others from falling prey to unethical and manipulative online marketing tactics.
“It’s very easy for me to say, hey, I believe this set of tactics are wrong. I try not to be overly prescriptive because each one of us is going to have a different set of ethics, different set of values. And where I land on that and where you land on that, Britney, might be slightly different. And that doesn’t mean that you are bad. It just means that our styles of business maybe aren’t aligned.”
In this episode, you will learn the following:
- How to Build Trust in an Online Marketing World: Explore the alternatives to fear-based marketing tactics, such as creating relationships, amplifying trust and avoiding pressure.
- What are the Consequences of Pressure Marketing? Learn how to recognize pressure tactics and how to take back control of your agency and self-trust.
- How to Evaluate Online Businesses: Discover the red flags to look out for when evaluating online businesses, as well as the importance of personal ethics and values.
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Highlights in this episode:
[00:01:48] Introduction with Maggie Patterson
[00:04:02] What trust means in our world
[00:08:02] How to remove bad influences from your work when you know you’ve taken poor advice in the past
[00:09:47] Taking back our agency–what does that mean?
[00:16:08] Listening to how coaches talk about their clients
[00:22:02] Looking at actions and results, rather than intent
[00:25:25] Where to find out more about Maggie
More on Maggie:
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Music by Michael De La Torre. Thanks, Mikey!