The Importance of Inclusive Marketing

Today we are talking about inclusive marketing and shoulder clients, and I’m gonna call myself out here, if either of those terms are scaring the bejesus out of you, don’t worry, we’re gonna define them in a minute. I want to kind of frame this in talking about inclusive marketing. And some of the concepts […]

How to Avoid Decision Fatigue in Your Business

Today we’re going to be talking about a not so sexy topic: decision fatigue. But we’re going to approach it from the perspective of having a plan to avoid it, and work through it if it’s something that you actually do experience. Decision Fatigue – What is it? You may have heard it called analysis […]

Balancing DIY and Done-For-Your Marketing

Hey, everyone, welcome back. Today I’m going to be talking about that “in-between marketing team” — that time where you find yourself like, “I can’t do all this myself, but I don’t yet have the budget to hire all my marketing out.” I know that is a place a lot of solopreneurs or entrepreneurs find […]

Data-driven Marketing Strategy For Service Businesses: Removing your ego from marketing

data

Data-driven Marketing Strategy For Service Businesses: Removing your ego from marketing There are two concepts you need to internalize. For reals, that means you need to really, truly understand them. Sometimes the best content in the world that absolutely should do well… doesn’t. The only person whose opinion matters is your best client. Both of […]

Why the “Ideal Customer Avatar” Is Hurting Your Marketing

Ditch the ideal customer avatar

The ideal customer avatar. Your target market. A niche (rhymes with sheesh, learn how to say ‘niche’ already). Whichever term you’ve been using, I’m going to ask you to stop. I did a mini-training on this in Instagram Stories a couple years ago and to date I’ve never gotten more feedback on anything as I […]

SEO Content vs. Social Media Content

This article is going to be about the difference between SEO content and social media content. And, yes, I know that’s a mouthful, and we’re gonna get to that soon! But first, at the time that I’m writing this, I just dropped off my three and a half year old for his first day of […]

Monopoly Content vs. Sticky Content

monopoly content

This article is about monopoly content and I’m ridiculously excited about it, and not just because I love the Monopoly board game, although we’ll get to that in a minute, but because I think a lot of people are messing up their content strategy and putting way too much monopoly content into play. First, what […]

How to Remove Marketing Fatigue and Burnout From Your Business

Hey, everyone, welcome back! We are going to be talking about marketing fatigue. I know that this is a little bit different than the kinds of things I normally talk about, and it’s a little bit more of a lofty topic — kind of more philosophical. But it is something that needs to be addressed. […]

Using Curiosity in Your Content to Convert Clients

Content

Hey, friends. Today we’re gonna be talking about open loops and curiosity in content. Before we dive into open loops and curiosity in content, I want to give you a little heads up about how we’re going to be formatting this post. Specifically, I’m going to be talking a lot about email, email, open rates, […]

Using Organic Marketing to Create Cash Flow in Your Business

Hey friends, ever heard “cash flow is king?” We’re going to be talking all about that, along with the concepts of depth and beauty as they apply to your business. This topic is incredibly near and dear to my heart and I think it’s going to be the kind of thing that really makes a […]