Short-Form Content Shorting Your Business? Julia McCoy Shares Data

short-format and long-format content

After clients asked about tangible results from short-form content marketing, Julia McCoy set out on a year-long study, only to discover the ironic truth of the short-format and long-format content debate. Her goal: to find the most effective and sustainable way to authentically automate her marketing. She’s sharing the results with a year of data … Read more

3 Steps to a Content Marketing Strategy For Online Course Businesses

content strategy for course creators

Content planning for an online learning business (a business that offers signature courses, cohort-based programs, or transformational programs) isn’t complicated. Still, it also isn’t easy to implement in a day. You’ll find it’s much like creating your course content in the first place! You need a roadmap; it provides direction, guidance, and navigation to reach … Read more

Ghosting Your Audience: Why Consistency is a Choice

Ghosting Your Audience: Why Consistency is a Choice

This week on the podcast, we are continuing our coverage of common mistakes established businesses make in and around content planning–and this week we’re talking about consistent content and the huge downfall of not committing to a nurture content plan. Real talk: consistency is a choice. Most will agree the average entrepreneur knows they “should” … Read more

Content Templates: Why They’re Harming Your Business #223

Content Templates: Why They're Harming Your Business

“Discover the hidden harm of content templates and how to avoid it!” In this episode, you will learn: Listen to this episode on: Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe Highlights in this episode: [00:01:18] Why those 365 Days of Content Lists are killing your business [00:03:48] … Read more

The Full Content Marketing Plan for Course Creators #220

content marketing for course creators

If you’re an established course creator, you need to know about content marketing so you can build a warmer audience in the off-season (i.e. when you’re not launching!). I recently turned 40, and to celebrate, I’m giving away a big present to all of my loyal followers–a comprehensive guide to content marketing for established course … Read more

Action Cures Fear: How to Overcome Imposter Syndrome with Content Marketing #219

In this episode of “The Know, Like & Trust Show”, Britney Gardner explores how action cures fear and helps to overcome impostor syndrome. If you’re feeling like a fraud, developing a content marketing plan can help. In this episode, you will learn the following: Listen to this episode on: Apple Podcasts | Spotify | Stitcher | … Read more

How to Lean On Your Evergreen Content #218

How to Lean On Your Evergreen Content #218

Do you want to achieve your business goals? I’m sharing the solution of repurposing content so that you can get there–even when things aren’t “business as usual.” I stay on my toes, always looking for ways to improve my content. Evergreen content is an effective strategy for doing this since it’s always relevant and can … Read more