Data-driven Marketing Strategy For Service Businesses: Removing your ego from marketing


Data-driven Marketing Strategy For Service Businesses: Removing your ego from marketing There are two concepts you need to internalize. For reals, that means you need to really, truly understand them. Sometimes the best content in the world that absolutely should do well… doesn’t. The only person whose opinion matters is your best client. Both of […]

Why the “Ideal Customer Avatar” Is Hurting Your Marketing

Ditch the ideal customer avatar

The ideal customer avatar. Your target market. A niche (rhymes with sheesh, learn how to say ‘niche’ already). Whichever term you’ve been using, I’m going to ask you to stop. I did a mini-training on this in Instagram Stories a couple years ago and to date I’ve never gotten more feedback on anything as I […]

SEO Content vs. Social Media Content

This article is going to be about the difference between SEO content and social media content. And, yes, I know that’s a mouthful, and we’re gonna get to that soon! But first, at the time that I’m writing this, I just dropped off my three and a half year old for his first day of […]

Monopoly Content vs. Sticky Content

monopoly content

This article is about monopoly content and I’m ridiculously excited about it, and not just because I love the Monopoly board game, although we’ll get to that in a minute, but because I think a lot of people are messing up their content strategy and putting way too much monopoly content into play. First, what […]

How to Remove Marketing Fatigue and Burnout From Your Business

Hey, everyone, welcome back! We are going to be talking about marketing fatigue. I know that this is a little bit different than the kinds of things I normally talk about, and it’s a little bit more of a lofty topic — kind of more philosophical. But it is something that needs to be addressed. […]

Using Curiosity in Your Content to Convert Clients


Hey, friends. Today we’re gonna be talking about open loops and curiosity in content. Before we dive into open loops and curiosity in content, I want to give you a little heads up about how we’re going to be formatting this post. Specifically, I’m going to be talking a lot about email, email, open rates, […]

Using Organic Marketing to Create Cash Flow in Your Business

Hey friends, ever heard “cash flow is king?” We’re going to be talking all about that, along with the concepts of depth and beauty as they apply to your business. This topic is incredibly near and dear to my heart and I think it’s going to be the kind of thing that really makes a […]

How to Build Trust with Your Audience

I want to talk about the “under promise over deliver” cliche in today’s post, but we’re gonna be talking about it through the Know, Like & Trust lens. Let’s just call it out right here at the beginning, the best way to kill your Know, Like & Trust factor is not living up to expectations. […]

How Visibility Cures Imposter Syndrome

Today we’re going to be talking about everybody’s favorite subject: Imposter Syndrome, and we’re going to be talking about it through the lens of action. One important thing to remember, action cures fear (and Imposter Syndrome). Action cures fear is one of my favorite business quotes ever, and it’s from the book The Magic of […]

How to Show Up with Consistency


All right, guys, I’m so excited for this blog post today. I have kind of talked in and around the subject in a variety of posts. Today we’re going to be talking about the three visibility platforms.  The reason I realized I actually really need to do a post on this is because just a […]