Effective Content Creation for Service Providers and Coaches

content workflow for service providers

1. Introduction: Online service providers (therapists, website designers, nutritionists) and coaches (anything from parenting coaches to divorce coaches to business coaches) often need a content strategy to generate leads. Without a measurable plan, it can be difficult to know what content is effective in attracting new customers. This article will outline a process for creating […]

Being Intentional With Your Content

Happy New Year! This article is all about being intentional. And I’m not one of those people who’s all like “New Year, New You,” “2022, go get ’em, tiger,” you know, that kind of stuff. It’s not really my style. But I do feel like at the beginning of a new year, there is a […]

How to Make Marketing Trends Work for You

Hey, friends! Today we are going to be attacking — and, yes, I use that word very carefully — short attention span marketing. Alright, so most of my articles revolve around tactical ways to expand your authentic automated marketing. I have dished on how to be authentic and also automate to save yourself time, what […]

Marketing Lessons From a Move

Today we are going to be diving into my recent house move. And yes, it does not sound like a marketing lesson, it doesn’t sound like it’s going to be building up your know, like, and trust factor, but I promise you, it has lessons we can all learn from. And it’s a hugely embarrassing […]

How Do I Use My Micro Biz ‘Secret Weapon’ For Business Success?

This article is going to be serving as a thinking starting point. There are no big, a-ha moments that are going to completely change your entire business. What I’m hoping this article will do is give you the ability to say, “Huh, I haven’t thought about it like that yet. What if I did this […]

The Importance of Inclusive Marketing

This article is about inclusive marketing and shoulder clients, and I’m gonna call myself out here, if either of those terms are scaring the bejesus out of you, don’t worry, we’re gonna define them in a minute. I want to kind of frame this in talking about inclusive marketing. And some of the concepts I’m […]

How to Avoid Decision Fatigue in Your Business

Today we’re going to be talking about a not so sexy topic: decision fatigue. But we’re going to approach it from the perspective of having a plan to avoid it, and work through it if it’s something that you actually do experience. Decision Fatigue – What is it? You may have heard it called analysis […]

Balancing DIY and Done-For-Your Marketing

Hey, everyone, welcome back. Today I’m going to be talking about that “in-between marketing team” — that time where you find yourself like, “I can’t do all this myself, but I don’t yet have the budget to hire all my marketing out.” I know that is a place a lot of solopreneurs or entrepreneurs find […]

Data-driven Marketing Strategy For Service Businesses: Removing your ego from marketing


Data-driven Marketing Strategy For Service Businesses: Removing your ego from marketing There are two concepts you need to internalize. For reals, that means you need to really, truly understand them. Sometimes the best content in the world that absolutely should do well… doesn’t. The only person whose opinion matters is your best client. Both of […]

Why the “Ideal Customer Avatar” Is Hurting Your Marketing

Ditch the ideal customer avatar

The ideal customer avatar. Your target market. A niche (rhymes with sheesh, learn how to say ‘niche’ already). Whichever term you’ve been using, I’m going to ask you to stop. I did a mini-training on this in Instagram Stories a couple years ago and to date I’ve never gotten more feedback on anything as I […]