Monopoly Content vs. Sticky Content
This article is about monopoly content and I’m ridiculously excited about it, and not just because I love the Monopoly board game, although we’ll get to that in a minute, but because I think a lot of people are messing up their content strategy and putting way too much monopoly content into play. First, what […]
How to Remove Marketing Fatigue and Burnout From Your Business
Hey, everyone, welcome back! We are going to be talking about marketing fatigue. I know that this is a little bit different than the kinds of things I normally talk about, and it’s a little bit more of a lofty topic — kind of more philosophical. But it is something that needs to be addressed. […]
Using Curiosity in Your Content to Convert Clients
Hey, friends. Today we’re gonna be talking about open loops and curiosity in content. Before we dive into open loops and curiosity in content, I want to give you a little heads up about how we’re going to be formatting this post. Specifically, I’m going to be talking a lot about email, email, open rates, […]
Using Organic Marketing to Create Cash Flow in Your Business
Hey friends, ever heard “cash flow is king?” We’re going to be talking all about that, along with the concepts of depth and beauty as they apply to your business. This topic is incredibly near and dear to my heart and I think it’s going to be the kind of thing that really makes a […]
How to Build Trust with Your Audience
I want to talk about the “under promise over deliver” cliche in today’s post, but we’re gonna be talking about it through the Know, Like & Trust lens. Let’s just call it out right here at the beginning, the best way to kill your Know, Like & Trust factor is not living up to expectations. […]
How Visibility Cures Imposter Syndrome
Today we’re going to be talking about everybody’s favorite subject: Imposter Syndrome, and we’re going to be talking about it through the lens of action. One important thing to remember, action cures fear (and Imposter Syndrome). Action cures fear is one of my favorite business quotes ever, and it’s from the book The Magic of […]
How to Show Up with Consistency
All right, guys, I’m so excited for this blog post today. I have kind of talked in and around the subject in a variety of posts. Today we’re going to be talking about the three visibility platforms. The reason I realized I actually really need to do a post on this is because just a […]
Analyzing the Costs of Doing Business
This article covers a little spring cleaning for your business specifically as it relates to your tech stack and your value ladder. In my notes for this post, I actually titled this article, “Marie Kondo Your Biz”, but I’m not sure if I can legally call it that, but that’s basically what we’re going to […]
What To Do After You Capture the Interest of Your Audience
Hey everyone, today we’re going to be talking about helping your audience feel seen and heard. All right, if you are new around here, and you haven’t noticed the name of the show, it is called the Know, Like and Trust show, and that’s all based on the quote: “All things being equal, people are […]
The Real Reason Your Last Course Failed
Hey guys, today we’re going to talk about something that’s actually been on my content planner for about a year, the wheel of branding. And don’t let it scare you, it’s actually going to be a short, impactful article. It may just change the way you create info products and it certainly will help you […]