Marketing strategy and personal branding information for online business owners.
We’re going to cover how to measure the results of your sales funnel using analytics and other visual representation tools. And that was a lot of marketing mumbo jumbo, and there’s going to be a little bit of that marketing mumbo jumbo and jargon in this episode. I promise I will define everything as best … Read more
I’ve got a treat for you guys. I’m going to talk about firing my husband. Yes, that is a doozy, and it was actually not as bad as it sounds, but it kinda was a big deal over here. This has been an asked-for topic for a while. In fact, in February, like months and … Read more
Hey guys, today I would really like to talk a little bit about a hard subject. And it’s, it’s about the unhealthy side of content creation. If you’ve ever felt like: creating content is running your life or even worse, ruining your life or if you’ve ever thought that content creation is just frickin hard … Read more
This article is about what updates I have made in my toolkit for my business. And you know, it’s funny, I didn’t really think this would be that interesting of a topic. But I’ve talked about this now in an accountability group that I’m in and part of a mastermind, and people are fascinated, right? … Read more
Hey, friends, how are you guys this week? I hope everyone is leaning into spring. We’ve had the weirdest weather here in Portland for the last month and a half. But I think it might be on the upswing, I don’t know. Yes, knocking on my fake wood desk there, you know, just making sure … Read more
Hey friends, I hope you guys are all enjoying a beautiful May springtime moment, wherever you are. I just got back from Phoenix where it was 90+ degrees. It’s really nice to break from the gray and cold, rainy Portland weather that we’ve become a little bit accustomed to lately. And actually, this was the … Read more
Hey guys, today we’re going to talk about what to do with your business during a crisis, whatever kind of crisis that might be. I’m going to have some personal stories in this one. And one of them I’m going to talk about is just a really great teacher I had when I was in … Read more
How to revamp your email subject line strategy Today I’m talking about the importance of your email subject line because no series on email is complete without talking about the gatekeeper – subject lines. With industry average, open rates around 20% or so making better subject lines is the first thing you can focus on … Read more
Sometimes you need to know what you’re doing wrong before focusing on what to do right. I recently published a podcast episode about the three types of content you want to focus on as an online service business, and I alluded to one of the mistakes in that episode. Here we’ll dive further into the … Read more
Today, I am starting off an email series, email content, email measurement, what to do, what to not do an email, and how to create a backup plan for the times when you’re not capable of emailing. All of that is going to be covered in the next few weeks here. So let’s talk today … Read more