How to Create a Freebie That Doesn’t Suck

hot to create a freebie that doesn't suck

List-building experts and business coaches are fond of saying you need a bribe to “get people” on your email list. Often, that’s true. But what if your bribe felt more like a gift and the exchange was truly delightful rather than just transactional? Freebies. Lead magnets. Freemiums. They’re the mailing list bribes you offer in […]

The Brandscape Method: What Your Business Feels Like

I’ve written before about moving beyond the basics of color palettes and logos and truly branding your business from the ground up; this week, we’ll cover the reason and mechanics of brandscaping your business. Brandscaping: landscaping your business to match your inner game. Britney Gardner I want to break that down a bit to lay […]

Why You Need More Than Colors + Logos to Make Your Message Stick

why you need more than branding basics colors and logo

After six years of officially working in “branding,” I’ve yet to see a consensus amongst a small group of people on what branding is. Even brand strategists have different ways of explaining it. says it’s the act of differentiating a product from other products. (To which I reply, “Cool. Now, what does that mean […]

How to Build a Warm Audience Online

how to build a warm audience online

A guest on my podcast from years past, Parisjat Umscheid, messaged me recently about who to be when you’re not selling. Those weren’t her words; they were my summary. Her words: “Do you have a course on how people should promote their products on Facebook and Instagram and not keep posting and selling their products? […]

What the Pivot?

pivoting your business in challenging times

Let’s call a spade a spade, shall we? For many of us, the last month has been chaotic. Whether you’re a work-at-home pro or newly minted into the crowd, there’s been a lot of change. Change can be fun and invigorating. It can also be uncomfortable. And when things get uncomfortable, we tend to latch […]

Your Best Client (and the myth of the ideal client avatar)

Let’s talk today about one of those super confusing topics. Yes, I’m talking about the ideal client avatar! The target client! Niching! (Side note, it’s a neesh, not nitch.) I did a mini-training on this in my Instagram stories and I’ve never gotten more feedback on anything as I did on this training. I know […]

3 Mindset Hacks to Start Showing Up

Add value! Show up more consistently! Post every day! It’s all a bit exhausting, yes? Or as one of my clients said to me a week ago, “It’s all just… so much.” This is a feeling, a milestone, that every online entrepreneur faces. There are a few different ways it may come about, but essentially […]

5 Business Lessons from Hallmark Christmas Movies

‘Tis the season to be jolly, amiright?! Depending on where you are in life today may be the best shopping day ever, the best email unsubscribe day ever, the best tree-cutting day ever, or possibly even all three. (To you, I bow down because getting through just one of those has nearly done me in!) […]

Branding With Significance

I like pretty things. Many women do, so that’s not a surprising statement. But I don’t like diamonds and bling, I like the way a sunbeam glistens over dew. That’s how I’ll take my bling, please and thank you. I became a photographer quite by accident but continued with it very intentionally. I spent the […]