The Two Elements of Your Authentic, Automated Marketing Engine
Your online business needs leads and leads come from two things: traffic and a well-defined pathway. Traffic can come from a variety of sources–organic click-throughs from social media and search engines, paid traffic from the same, even colleagues shouting you out, or directory listings. While the sources are varied in terms of bang for your […]
Marketing Funnel Case Study For Online Business Owners
The world of online marketing has about 1000 different layers, and therefore tools galore you can dive into (and perhaps get so lost in, you’ve suddenly emptied your pint of Cherry Garcia and still are only about 30% of the way through the welcome email). It can be a lot to handle. I’ve said on […]
How to Avoid Killing Your Know, Like & Trust Bank
Two weeks ago I released an episode of The Know, Like & Trust Show on delight. Specifically, how a few companies, large and small, are using the concept of delight to increase their client experience (and what you as a very small business can do to learn from them). Little did I know, I’d experience […]
The Client-Landing Formula
In the last three months, I’ve had three separate clients say something along the lines of, “Can’t clients just find me?!” One of those was in response to putting together a visibility plan at all because it’s a bit of work if you’ve never addressed it before and, well, wouldn’t it be nice to skip […]
Do you have a message worth listening to?
If you believe that you have a message worth listening to, then you have a responsibility to get that message out into the world. I could probably end this episode right here, but I’m going to elaborate a bit because this message is THE core of what I believe. There’s a difference between a career […]
Level Up Your Brand Awareness By Avoiding These Critical Mistakes In Your Content Strategy
Sometimes you need to know what you’re doing wrong before focusing on what to do right. I recently published a podcast episode about the three types of content you want to focus on as an online service business, and I alluded to one of the mistakes in that episode. Here we’ll dive further into the […]
How to Create a Freebie That Doesn’t Suck
List-building experts and business coaches are fond of saying you need a bribe to “get people” on your email list. Often, that’s true. But what if your bribe felt more like a gift and the exchange was truly delightful rather than just transactional? Freebies. Lead magnets. Freemiums. They’re the mailing list bribes you offer in […]
The Brandscape Method: What Your Business Feels Like
I’ve written before about moving beyond the basics of color palettes and logos and truly branding your business from the ground up; this week, we’ll cover the reason and mechanics of brandscaping your business. Brandscaping: landscaping your business to match your inner game. Britney Gardner I want to break that down a bit to lay […]
Why You Need More Than Colors + Logos to Make Your Message Stick
After six years of officially working in “branding,” I’ve yet to see a consensus amongst a small group of people on what branding is. Even brand strategists have different ways of explaining it. Entrepreneur.com says it’s the act of differentiating a product from other products. (To which I reply, “Cool. Now, what does that mean […]
How to Build a Warm Audience Online
A guest on my podcast from years past, Parisjat Umscheid, messaged me recently about who to be when you’re not selling. Those weren’t her words; they were my summary. Her words: “Do you have a course on how people should promote their products on Facebook and Instagram and not keep posting and selling their products? […]