Marketing strategy and personal branding information for online business owners.
Hey, friends! Today we are going to be attacking — and, yes, I use that word very carefully — short attention span marketing. Alright, so most of my articles revolve around tactical ways to expand your authentic automated marketing. I have dished on how to be authentic and also automate to save yourself time, what … Read more
Today we are going to be diving into my recent house move. And yes, it does not sound like a marketing lesson, it doesn’t sound like it’s going to be building up your know, like, and trust factor, but I promise you, it has lessons we can all learn from. And it’s a hugely embarrassing … Read more
This article is going to be serving as a thinking starting point. There are no big, a-ha moments that are going to completely change your entire business. What I’m hoping this article will do is give you the ability to say, “Huh, I haven’t thought about it like that yet. What if I did this … Read more
This article is about inclusive marketing and shoulder clients, and I’m gonna call myself out here, if either of those terms are scaring the bejesus out of you, don’t worry, we’re gonna define them in a minute. I want to kind of frame this in talking about inclusive marketing. And some of the concepts I’m … Read more
Today we’re going to be talking about a not so sexy topic: decision fatigue. But we’re going to approach it from the perspective of having a plan to avoid it, and work through it if it’s something that you actually do experience. Decision Fatigue – What is it? You may have heard it called analysis … Read more
Hey, everyone, welcome back. Today I’m going to be talking about that “in-between marketing team” — that time where you find yourself like, “I can’t do all this myself, but I don’t yet have the budget to hire all my marketing out.” I know that is a place a lot of solopreneurs or entrepreneurs find … Read more
So here’s the question for you guys: do you need support in this area? If you do, I have two options. If you’re either just getting started with content creation, or you’ve been doing content a while and you realize, “Hey, it’s not producing the results that I want it to produce,” Content Lab is … Read more
The ideal customer avatar. Your target market. A niche (rhymes with sheesh, learn how to say ‘niche’ already). Whichever term you’ve been using, I’m going to ask you to stop. I did a mini-training on this in Instagram Stories a couple years ago and to date I’ve never gotten more feedback on anything as I … Read more
This article is going to be about the difference between SEO content and social media content. And, yes, I know that’s a mouthful, and we’re gonna get to that soon! But first, at the time that I’m writing this, I just dropped off my three and a half year old for his first day of … Read more
This article is about monopoly content and I’m ridiculously excited about it, and not just because I love the Monopoly board game, although we’ll get to that in a minute, but because I think a lot of people are messing up their content strategy and putting way too much monopoly content into play. First, what … Read more