Marketing Funnel Case Study For Online Business Owners

The world of online marketing has about 1000 different layers, and therefore tools galore you can dive into (and perhaps get so lost in, you’ve suddenly emptied your pint of Cherry Garcia and still are only about 30% of the way through the welcome email). It can be a lot to handle. I’ve said on […]

How to Avoid Killing Your Know, Like & Trust Bank

Two weeks ago I released an episode of The Know, Like & Trust Show on delight. Specifically, how a few companies, large and small, are using the concept of delight to increase their client experience (and what you as a very small business can do to learn from them). Little did I know, I’d experience […]

The Client-Landing Formula

client landing formula

In the last three months, I’ve had three separate clients say something along the lines of, “Can’t clients just find me?!” One of those was in response to putting together a visibility plan at all because it’s a bit of work if you’ve never addressed it before and, well, wouldn’t it be nice to skip […]

Do you have a message worth listening to?

do you have a message worth listening to?

If you believe that you have a message worth listening to, then you have a responsibility to get that message out into the world. I could probably end this article right here, but I’m going to elaborate a bit because this message is THE core of what I believe. There’s a difference between a career […]

How to Create a Freebie That Doesn’t Suck

hot to create a freebie that doesn't suck

List-building experts and business coaches are fond of saying you need a bribe to “get people” on your email list. Often, that’s true. But what if your bribe felt more like a gift and the exchange was truly delightful rather than just transactional? Freebies. Lead magnets. Freemiums. They’re the mailing list bribes you offer in […]

The Brandscape Method: What Your Business Feels Like

I’ve written before about moving beyond the basics of color palettes and logos and truly branding your business from the ground up; this week, we’ll cover the reason and mechanics of brandscaping your business. Brandscaping: landscaping your business to match your inner game. Britney Gardner I want to break that down a bit to lay […]

Why You Need More Than Colors + Logos to Make Your Message Stick

why you need more than branding basics colors and logo

After six years of officially working in “branding,” I’ve yet to see a consensus amongst a small group of people on what branding is. Even brand strategists have different ways of explaining it. says it’s the act of differentiating a product from other products. (To which I reply, “Cool. Now, what does that mean […]

How to Build a Warm Audience Online

how to build a warm audience online

A guest on my podcast from years past, Parisjat Umscheid, messaged me recently about who to be when you’re not selling. Those weren’t her words; they were my summary. Her words: “Do you have a course on how people should promote their products on Facebook and Instagram and not keep posting and selling their products? […]

What the Pivot?

pivoting your business in challenging times

Let’s call a spade a spade, shall we? For many of us, the last month has been chaotic. Whether you’re a work-at-home pro or newly minted into the crowd, there’s been a lot of change. Change can be fun and invigorating. It can also be uncomfortable. And when things get uncomfortable, we tend to latch […]