Analyzing the Costs of Doing Business
This article covers a little spring cleaning for your business specifically as it relates to your tech stack and your value ladder. In my notes for this post, I actually titled this article, “Marie Kondo Your Biz”, but I’m not sure if I can legally call it that, but that’s basically what we’re going to […]
What To Do After You Capture the Interest of Your Audience
Hey everyone, today we’re going to be talking about helping your audience feel seen and heard. All right, if you are new around here, and you haven’t noticed the name of the show, it is called the Know, Like and Trust show, and that’s all based on the quote: “All things being equal, people are […]
The Real Reason Your Last Course Failed
Hey guys, today we’re going to talk about something that’s actually been on my content planner for about a year, the wheel of branding. And don’t let it scare you, it’s actually going to be a short, impactful article. It may just change the way you create info products and it certainly will help you […]
3 Easy Ways to Create Content Pillars
Most companies don’t have a clear marketing message. They confuse social media with brand building, and they have no direction for their messaging strategy. Marketing is not about posting on Facebook or Twitter. It’s not even about advertising anymore—it’s all about creating content that your audience wants to consume. Content that solves their problems and […]
4 Steps To Write Sticky Content For Your Social Media or Blog
When you think about content, what do you think of? Long blog posts with tons of information? Videos that are ten minutes long and ask the viewer to watch for an hour or more? If so, it’s time to rethink your strategy. The best content has one goal in mind: getting your audience thinking long […]
The Case For Authentic, Automated Marketing
“Authentic and automated” is a phrase that gets thrown around a lot these days. But what does it mean? And why do you need your marketing to be both authentic and automated? Authentic AND automated marketing–you need both. They may seem incompatible. They aren’t! Let me tell you a story…and then we’ll go over why. […]
The Two Elements of Your Authentic, Automated Marketing Engine
Your online business needs leads and leads come from two things: traffic and a well-defined pathway. Traffic can come from a variety of sources–organic click-throughs from social media and search engines, paid traffic from the same, even colleagues shouting you out, or directory listings. While the sources are varied in terms of bang for your […]
Marketing Funnel Case Study For Online Business Owners
The world of online marketing has about 1000 different layers, and therefore tools galore you can dive into (and perhaps get so lost in, you’ve suddenly emptied your pint of Cherry Garcia and still are only about 30% of the way through the welcome email). It can be a lot to handle. I’ve said on […]
How to Avoid Killing Your Know, Like & Trust Bank
Two weeks ago I released an episode of The Know, Like & Trust Show on delight. Specifically, how a few companies, large and small, are using the concept of delight to increase their client experience (and what you as a very small business can do to learn from them). Little did I know, I’d experience […]
The Client-Landing Formula
In the last three months, I’ve had three separate clients say something along the lines of, “Can’t clients just find me?!” One of those was in response to putting together a visibility plan at all because it’s a bit of work if you’ve never addressed it before and, well, wouldn’t it be nice to skip […]