How to Make Marketing Trends Work for You

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Hey, friends! Today we are going to be attacking — and, yes, I use that word very carefully — short attention span marketing. Alright, so most of my articles revolve around tactical ways to expand your authentic automated marketing. I have dished on how to be authentic and also automate to save yourself time, what … Read more

Marketing Lessons From a Move

Today we are going to be diving into my recent house move. And yes, it does not sound like a marketing lesson, it doesn’t sound like it’s going to be building up your know, like, and trust factor, but I promise you, it has lessons we can all learn from. And it’s a hugely embarrassing … Read more

The Importance of Inclusive Marketing

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This article is about inclusive marketing and shoulder clients, and I’m gonna call myself out here, if either of those terms are scaring the bejesus out of you, don’t worry, we’re gonna define them in a minute. I want to kind of frame this in talking about inclusive marketing. And some of the concepts I’m … Read more

Data-driven Marketing Strategy For Service Businesses: Removing your ego from marketing

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So here’s the question for you guys: do you need support in this area? If you do, I have two options. If you’re either just getting started with content creation, or you’ve been doing content a while and you realize, “Hey, it’s not producing the results that I want it to produce,” Content Lab is … Read more

Monopoly Content vs. Sticky Content

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This article is about monopoly content and I’m ridiculously excited about it, and not just because I love the Monopoly board game, although we’ll get to that in a minute, but because I think a lot of people are messing up their content strategy and putting way too much monopoly content into play. First, what … Read more