Marketing strategy and personal branding information for online business owners.
How to revamp your email subject line strategy Today I’m talking about the importance of your email subject line because no series on email is complete without talking about the gatekeeper – subject lines. With industry average, open rates around 20% or so making better subject lines is the first thing you can focus on … Read more
Sometimes you need to know what you’re doing wrong before focusing on what to do right. I recently published a podcast episode about the three types of content you want to focus on as an online service business, and I alluded to one of the mistakes in that episode. Here we’ll dive further into the … Read more
Today, I am starting off an email series, email content, email measurement, what to do, what to not do an email, and how to create a backup plan for the times when you’re not capable of emailing. All of that is going to be covered in the next few weeks here. So let’s talk today … Read more
Hey friends, today we’re gonna be talking about why content measurement is a problem. Is the problem in your business is a problem you need to overcome, is a problem even thinking about it? Yes, we’re gonna be covering all of those. What is a measurable content plan? I want to start by talking about … Read more
Hey everyone, I am actually really excited about the topic of today’s post. Recently I was at a conference, and in talking with one of the other attendees, I was asked this question, how exactly do you measure brand awareness. While that’s not necessarily the exact topic of what we’re going to talk about here, … Read more
I remember when I started The Know Like and Trust Show, way back in 2016, the tagline was “a show about exploring how to build your personal brand online,” and that, of course, is by building up your know like and trust factor. But today we’ll talk about how to grow your brand on your … Read more
Hey there, everybody. Today, we’re going to be talking about how to design your content strategy to fit your life instead of letting it run your life. We are going to be implementing practical tips so you can actually do your content plan. I know, what a concept, right? Actually doing something that you set … Read more
If you aren’t doing it yet, you can start using content as a course lead-in. And, yes, even if you are not creating courses and have no intention of creating courses, you can still use most of the things we’re going to be talking about this and just map them to the service that you … Read more
1. Introduction: Online service providers (therapists, website designers, nutritionists) and coaches (anything from parenting coaches to divorce coaches to business coaches) often need a content strategy to generate leads. Without a measurable plan, it can be difficult to know what content is effective in attracting new customers. This article will outline a process for creating … Read more
Happy New Year! This article is all about being intentional. And I’m not one of those people who’s all like “New Year, New You,” “2022, go get ’em, tiger,” you know, that kind of stuff. It’s not really my style. But I do feel like at the beginning of a new year, there is a … Read more