Marketing strategy and personal branding information for online business owners.
Do you find yourself: unseen, unheard, and unimportant because your content isn’t getting any attention; bored and frustrated because you’re not sure how to make your content interesting; and feeling untrustworthy and unsure because you don’t know how to come across as an expert? Then this episode is for you! You will learn: What is the difference between sticky … Read more
This podcast episode discusses the three types of content to include in your visibility plan to build trust with your audience and accelerate your business. You will learn how to create content that is essential for any marketing strategy. If you’re struggling to build a visibility plan, feeling frustrated with your marketing, or just want … Read more
Get your business content organized and systematized for success! I’m here in this episode and blog post to explain how to organize and manage your content for business success. I suggest three key elements to make content creation a regular, easy part of your business: a content system, a content database and a strategy. I … Read more
Should you be employing a content hacking strategy in your business? Hacking anything in the online world has a mixed bag of results. On the one hand, truly studying the ins and outs of another’s campaign can teach you a lot about the process, whether it’s copywriting, funnel-building, creating a challenge, or more. On the … Read more
Before we dive into why I’m not running ads right now, I want to call out a few things: We’re covering one, why FB ads aren’t dead, two, why your organic marketing has to be in place before paid marketing, and three, why I’m not running ads yet and what I’ll do before I start … Read more
Have you googled yourself lately? I did a light training on SEO as part of branding for a previous program I ran and, I’m embarrassed to admit, I hadn’t googled myself since then. That is until I attended CEX back in May. And boy, was I in for a surprise. I’ll get to that in … Read more
There are plenty of options when it comes to content creation, and I want to call out one important thing first… nothing is completely automated. Or at least, not if you want to sound like a real person, a real human, someone who deeply understands your best client and aims to serve them well, building … Read more
We’re going to cover how to measure the results of your sales funnel using analytics and other visual representation tools. And that was a lot of marketing mumbo jumbo, and there’s going to be a little bit of that marketing mumbo jumbo and jargon in this episode. I promise I will define everything as best … Read more
I’ve got a treat for you guys. I’m going to talk about firing my husband. Yes, that is a doozy, and it was actually not as bad as it sounds, but it kinda was a big deal over here. This has been an asked-for topic for a while. In fact, in February, like months and … Read more
Hey guys, today I would really like to talk a little bit about a hard subject. And it’s, it’s about the unhealthy side of content creation. If you’ve ever felt like: creating content is running your life or even worse, ruining your life or if you’ve ever thought that content creation is just frickin hard … Read more