Easy, Everyday Content Creation for Online Service Businesses

(that builds your know, like, and trust factor)

Without the Endless Hustle Or Bro-Marketing Ick

tell me if this sounds familiar

You Want a Full Roster of Amazing Clients (You Actually Enjoy Working With)

You know that your content marketing strategy is THE KEY to doing just that, but you’re: 

  • Constantly staring at the blinking cursor of doom
  • Don’t know what to say (again!)
  • Tired of wasting time trying to “be like” someone else (you’ll gag if you force yourself to post one more ___). Go ahead, fill in the blank! 
content lab
britney working at bar

You’ve tried all the prompts and fill-in-the blanks...

But none of them feel like you. In fact, it all feels a bit fake—and so does the lackluster engagement thereafter. (“Leave a comment and tell me how you plan to inspire someone today!”) To add insult to injury, instead of saving you time, it’s even harder to force yourself into a box where you don’t belong.

britney working on cell phone

But what should you post instead?

You’ve heard you’re supposed to batch content, but that’s so much work. And where do you even start? Which posts do you group together? Does it matter when you schedule them? You’re overwhelmed before you’ve even started.

britney working all fancy

And I’m supposed to be posting...daily?! Weekly? Monthly? *cue doom*

to build your know, like, and trust up, but really, the only thing you’re consistent about is feeling like you’re on the neverending hamster wheel of content creation and you just want a freaking break already.

fact:

Creating content to promote your business online isn’t about just posting.

It's about posting the Right Things

  • It’s posting strategically, based on your actual business goals (instead of just throwing something out there for the sake of not being forgotten)
  • It’s posting with a plan, so you know that every minute you spend on social is going to result in actual revenue dollars…rather than wasted time
  • And it’s posting ultra-targeted content designed to make your ideal clients swoon and take action now (and yes, if you do this right, you WILL be booked solid)

You didn’t put all this work into your biz to be forgettable!

Here's what I know about you:

You're anything but forgettable

But without the right content, you might inadvertently come across that way. In fact, posting the wrong content often will do you a greater disservice than posting the right content, less. The key isn’t volume: it’s vibe.

Fifteen percent.

You’re one of ‘em. One of the fifteen percent that embraced being a rebel and owning a business instead of working for the man.


Now, you just need to make your business work FOR you instead of letting your business run your life (or throwing endless amounts of gluten-filled pasta against the wall). The easiest way to accomplish this is through your content. Content that works for you like an army of sales executives, selling you on autopilot. 


You need a system that works. That’s where Content Lab comes in. 


It’s a content creation method that helps you create smart content easily, fascinate your clients, and puts more money in your bank account—without killing yourself daily.

Best of all, this method is based on helping you master three skills to get seen by those perfect-match clients

So you become the de facto expert in their mind and they can’t help but buy what you’re selling at the right time

If you want to write client-attracting content with ease and (finally) get off the content creation hamster wheel, you need a system and you need support.

The lab is open!

content lab logo

Content Lab is the accountability-meets-mastermind group of online biz owners like you who are creating a visibility strategy with authentic, automated marketing to scale their businesses from a 1:1 model to a 1:many model.

content lab screenshots

It’s a container for you to work in so you get sh*t done.

Content Lab is:

a mastermind & accountability group

The place for online service businesses committed to using their content (social media posts, emails, podcast episodes, blogs and videos) to filter out the not-so-great clients and fill a waitlist of perfect-fit clients that magically show up on their doorstep.

to help you create targeted content

Instead of spending months or years throwing words out there just to make a post and claim you’re visible, you’ll learn how to help your audience feel like they’re one of your “in crowd” and start measuring real growth instead of meaningless vanity metrics.

& your own unique marketing system

And that means that not only do you get guidance for how to create your own marketing system, you get in-the-moment training on what’s working now and how to keep it going.

content lab testimonial nechelle

I've struggled with bringing my voice to the forefront.

“I can’t tell you how mindblown I am with Content Lab. There’s a sense of ease and a sigh of relief at having a process to put all of this stuff together. Thank you so, so much for it!”

Nechelle Bartley, financial strategist

Content Lab isn’t built for easy-button seekers or rule-followers

it’s built for leaders who want to actually lead

After you join, you’ll receive an email notification in about 15 minutes with access to your client area and the call schedule for your first month.

What It Includes:

Every month Content Lab hosts opportunities to accelerate your business with authentic, automated marketing:

Monthly office hours call with

  • an “in-the-know” teaching topic to start
  • masterminding time with the group to answer those sneaky-spicy questions you can’t find answers to elsewhere on the interwebs
  • (this will be the only “new” content presented each month, so it’s super easy to stay up to date)

Two co-working sessions to give you a no-excuses time to sit down and master your own, unique show-up system to make sure you’re seen everywhere you want (and don’t yet know you want) to be seen

In-depth content audits of your real-world posts out the in wild so you never miss out on opportunities to get better-fit clients

In addition to monthly calls, you’ll also have access to:

My proprietary framework for content brainstorming, organizing, publishing, and repurposing, The Show-Up System. This is where we jump you off the hamster wheel and onto the content creation highway that lands you the right clients!

6 Social Post Formulas, the “bones” that structure your social media posts and blog posts, and script outlines for your lives, stories and podcast episodes

Exclusive access to The BE SEEN content creation method (no other program of mine includes access to these techniques that ensure you’ll NEVER run out of content). You’d be surprised at the approaches you’re missing out on right now!

Members-only Facebook group for questions you absolutely need input on now, how to bust your current writer’s block, and spirited discussions on what’s not working for you and what’s working now

Plus, in every vetted element you get access to:

my brain

Yes, seriously, you’ll have access to my brain which is the rarest of all combinations: a strategist mastermind that specializes in asking the hard questions to get you results. (Sometimes it’s super simple and others, you’ll need my outside perspective and honed 30K foot view.)

What It Includes:

Every month Content Lab hosts opportunities to accelerate your business with authentic, automated marketing:

In addition to monthly calls, you’ll also have access to:

Monthly office hours call with

  • an “in-the-know” teaching topic to start
  • masterminding time with the group to answer those sneaky-spicy questions you can’t find answers to elsewhere on the interwebs
  • (this will be the only “new” content presented each month, so it’s super easy to stay up to date)

My proprietary framework for content brainstorming, organizing, publishing, and repurposing, The Show-Up System. This is where we jump you off the hamster wheel and onto the content creation highway that lands you the right clients!

Two co-working sessions to give you a no-excuses time to sit down and master your own, unique show-up system to make sure you’re seen everywhere you want (and don’t yet know you want) to be seen

6 Social Post Formulas, the “bones” that structure your social media posts and blog posts, and script outlines for your lives, stories and podcast episodes

In-depth content audits of your real-world posts out the in wild so you never miss out on opportunities to get better-fit clients

Exclusive access to The BE SEEN content creation method (no other program of mine includes access to these techniques that ensure you’ll NEVER run out of content). You’d be surprised at the approaches you’re missing out on right now!

Members-only Facebook group for questions you absolutely need input on now, how to bust your current writer’s block, and spirited discussions on what’s not working for you and what’s working now

Plus, in every vetted element you get access to:

my brain

Yes, seriously, you’ll have access to my brain which is the rarest of all combinations: a strategist mastermind that specializes in asking the hard questions to get you results. (Sometimes it’s super simple and others, you’ll need my outside perspective and honed 30K foot view.)

“I went from panicking and literally losing sleep at night to understanding my perspective client. They could see themselves in–and really connected with my posts–and went to purchase my offer. I used that organic traffic knowledge to drop my cost to acquire a client by 75%.

I sleep like a baby now!”

Dawn Wiggins, therapist & divorce coach

It’s time to jump off the hamster wheel of content creation and brand your business landscape with content that sings to your best client, drops your ad budget by 75%, and doubles your closing rate.

Are you ready to level up to your uncopyable biz?

founding members keep this price forever!

$250/mo

After you join, you’ll receive an email notification in about 15 minutes with access to your client area and the call schedule for your first month.

Meet the Expert

Hi, I’m Britney Gardner—over the past 15 years, I’ve helped my clients increase their conversions by 600% just by changing how they look online.

As a brand strategist, I’ve helped 200+ small business owners & online service providers create impactful messaging to consistently fill their pipeline with their ideal clients.

After spending more than a decade as a service provider myself—photographing people and designing client stories—I pride myself on helping other entrepreneurs step out of the shadows so they can stop being seen as the world’s best-kept secret and start selling and scaling with ease.

Here are a few other reasons to trust me:

frequently asked questions:

The new content released each month will usually only total about 15 minutes of teaching, so it’s easy to stay up to date. Most members will want to attend a few of the support opportunities each month, though each hourly call is optional.

If you haven’t seen The Show-Up System or Social Post Formulas before, plan to spend an hour setting them up, too.

If you missed my rant against prompts above, I’ll let you know I don’t love them. That said, I do include a starter list for those nasty writer’s block days. But even better than that? You’ll be creating your OWN uncopyable prompts and never need that starter list again.

No long contracts because, frankly, if you don’t want to be a part of the group we’d rather open it up to someone who does as spaces are capped to ensure I can give enough attention to each of you! Simply email me at least a business day before your invoice date to cancel when you’re ready.

If you want a quarterly or yearly package, let me know and we can figure something out.

Um, maybe? We’ve got a Facebook group after all. But I’m pretty sure once you’ve mapped out your bones, you won’t need that! I’m for empowerment over hand holding.

This is more intended for visibility and building brand awareness, aka who to be when you’re not selling. That said, you can create a launch plan out of all the methods we cover, and I’m certainly happy to answer those questions.

stop sitting on the sidelines

start sharing your message
& increasing your impact

content lab logo

After you join, you’ll receive an email notification in about 15 minutes with access to your client area and the call schedule for your first month.

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