You know that your content marketing strategy is THE KEY to doing just that, but you’re:
But none of them feel like you. In fact, it all feels a bit fake—and so does the lackluster engagement thereafter. (“Leave a comment and tell me how you plan to inspire someone today!”) To add insult to injury, instead of saving you time, it’s even harder to force yourself into a box where you don’t belong.
You’ve heard you’re supposed to batch content, but that’s so much work. And where do you even start? Which posts do you group together? Does it matter when you schedule them? You’re overwhelmed before you’ve even started.
to build your know, like, and trust up, but really, the only thing you’re consistent about is feeling like you’re on the neverending hamster wheel of content creation and you just want a freaking break already.
But without the right content, you might inadvertently come across that way. In fact, posting the wrong content often will do you a greater disservice than posting the right content, less. The key isn’t volume: it’s vibe.
You’re one of ‘em. One of the fifteen percent that embraced being a rebel and owning a business instead of working for the man.
Now, you just need to make your business work FOR you instead of letting your business run your life (or throwing endless amounts of gluten-filled pasta against the wall). The easiest way to accomplish this is through your content. Content that works for you like an army of sales executives, selling you on autopilot.
You need a system that works. That’s where Content Lab comes in.
It’s a content creation method that helps you create smart content easily, fascinate your clients, and puts more money in your bank account—without killing yourself daily.
Content Lab is the accountability-meets-mastermind group of online biz owners like you who are creating a visibility strategy with authentic, automated marketing to scale their businesses from a 1:1 model to a 1:many model.
The place for online service businesses committed to using their content (social media posts, emails, podcast episodes, blogs and videos) to filter out the not-so-great clients and fill a waitlist of perfect-fit clients that magically show up on their doorstep.
Instead of spending months or years throwing words out there just to make a post and claim you’re visible, you’ll learn how to help your audience feel like they’re one of your “in crowd” and start measuring real growth instead of meaningless vanity metrics.
And that means that not only do you get guidance for how to create your own marketing system, you get in-the-moment training on what’s working now and how to keep it going.
“I can’t tell you how mindblown I am with Content Lab. There’s a sense of ease and a sigh of relief at having a process to put all of this stuff together. Thank you so, so much for it!”
Monthly office hours call with
Two co-working sessions to give you a no-excuses time to sit down and master your own, unique show-up system to make sure you’re seen everywhere you want (and don’t yet know you want) to be seen
In-depth content audits of your real-world posts out the in wild so you never miss out on opportunities to get better-fit clients
My proprietary framework for content brainstorming, organizing, publishing, and repurposing, The Show-Up System. This is where we jump you off the hamster wheel and onto the content creation highway that lands you the right clients!
6 Social Post Formulas, the “bones” that structure your social media posts and blog posts, and script outlines for your lives, stories and podcast episodes
Exclusive access to The BE SEEN content creation method (no other program of mine includes access to these techniques that ensure you’ll NEVER run out of content). You’d be surprised at the approaches you’re missing out on right now!
Members-only Facebook group for questions you absolutely need input on now, how to bust your current writer’s block, and spirited discussions on what’s not working for you and what’s working now
Yes, seriously, you’ll have access to my brain which is the rarest of all combinations: a strategist mastermind that specializes in asking the hard questions to get you results. (Sometimes it’s super simple and others, you’ll need my outside perspective and honed 30K foot view.)
Monthly office hours call with
My proprietary framework for content brainstorming, organizing, publishing, and repurposing, The Show-Up System. This is where we jump you off the hamster wheel and onto the content creation highway that lands you the right clients!
Two co-working sessions to give you a no-excuses time to sit down and master your own, unique show-up system to make sure you’re seen everywhere you want (and don’t yet know you want) to be seen
6 Social Post Formulas, the “bones” that structure your social media posts and blog posts, and script outlines for your lives, stories and podcast episodes
In-depth content audits of your real-world posts out the in wild so you never miss out on opportunities to get better-fit clients
Exclusive access to The BE SEEN content creation method (no other program of mine includes access to these techniques that ensure you’ll NEVER run out of content). You’d be surprised at the approaches you’re missing out on right now!
Members-only Facebook group for questions you absolutely need input on now, how to bust your current writer’s block, and spirited discussions on what’s not working for you and what’s working now
Yes, seriously, you’ll have access to my brain which is the rarest of all combinations: a strategist mastermind that specializes in asking the hard questions to get you results. (Sometimes it’s super simple and others, you’ll need my outside perspective and honed 30K foot view.)
“I went from panicking and literally losing sleep at night to understanding my perspective client. They could see themselves in–and really connected with my posts–and went to purchase my offer. I used that organic traffic knowledge to drop my cost to acquire a client by 75%.
I sleep like a baby now!”
It’s time to jump off the hamster wheel of content creation and brand your business landscape with content that sings to your best client, drops your ad budget by 75%, and doubles your closing rate.
Are you ready to level up to your uncopyable biz?
As a brand strategist, I’ve helped 200+ small business owners & online service providers create impactful messaging to consistently fill their pipeline with their ideal clients.
After spending more than a decade as a service provider myself—photographing people and designing client stories—I pride myself on helping other entrepreneurs step out of the shadows so they can stop being seen as the world’s best-kept secret and start selling and scaling with ease.
Here are a few other reasons to trust me:
The new content released each month will usually only total about 15 minutes of teaching, so it’s easy to stay up to date. Most members will want to attend a few of the support opportunities each month, though each hourly call is optional.
If you haven’t seen The Show-Up System or Social Post Formulas before, plan to spend an hour setting them up, too.
If you missed my rant against prompts above, I’ll let you know I don’t love them. That said, I do include a starter list for those nasty writer’s block days. But even better than that? You’ll be creating your OWN uncopyable prompts and never need that starter list again.
No long contracts because, frankly, if you don’t want to be a part of the group we’d rather open it up to someone who does as spaces are capped to ensure I can give enough attention to each of you! Simply email me at least a business day before your invoice date to cancel when you’re ready.
If you want a quarterly or yearly package, let me know and we can figure something out.
Um, maybe? We’ve got a Facebook group after all. But I’m pretty sure once you’ve mapped out your bones, you won’t need that! I’m for empowerment over hand holding.
This is more intended for visibility and building brand awareness, aka who to be when you’re not selling. That said, you can create a launch plan out of all the methods we cover, and I’m certainly happy to answer those questions.
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