In this episode of The Know, Like & Trust Show, host Britney Gardner discusses the importance of consistently showing up with strategic content. She explores the necessity of finding one’s unique voice, measuring content performance, and overcoming obstacles to regular content creation. She strongly encourages listeners to reflect on what it would take for them to commit to a content strategy and create impactful content for their audience.
Listen in as we cover these ideas and themes:
- Consistently showing up with strategic content is important.
- Finding one’s unique voice and measuring content performance are key.
- Britney shares her successful framework for regular content creation.
- Motivators for commitment could include podcast download dips and rising email open rates.
- Personal motivations for content creation need to be answered individually.
- Assistance is available through calls, content plans, and implementation help.
- Effective communication skills are crucial for successful content marketing.
- Any tactic can be effective or ineffective.
- Stories of successful clients are shared.
- Committing to a big message is encouraged.
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Highlights in this episode:
- [00:02:58] Coach says, “You know what to say.”
- [00:06:30] Becoming an expert by creating unique content.
- [00:08:20] Consistent strategic content essential for success.
- [00:11:25] Discovering personal potential and promoting collaboration.
Are you tired of drowning your big, brand messages in the sea of automated content? Are you ready to establish an online presence and build worthwhile relationships with clients? If so, then this blog post is for you. We understand the frustration of being constantly told what to do in your business, but not receiving the guidance and support you truly need. That’s why we’re here to help you fully commit to an effective, strategic content plan. Together, we will explore how to make your content’s influence maximized and build meaningful relationships in the digital world. Let’s journey together to unravel the answer and make your expertise and influence a necessity for your audience. Are you ready to commit?
Content Strategies for Solo Entrepreneurs: It’s Time to Commit
Hello there, content rebels! We all know that content strategy for solopreneurs is different than it would be for, say, a business with 50 employes. Passion paired with result-oriented work makes the most impressive marketing strategy for us all, of course, but how often have we succumbed to SEO or social media algorithms, drowning our profound messages in the sea of automated content? It’s sacrificing your big message for the sake of the algorithm that makes content so hard. Let’s explore a game-changing content strategy designed specifically for entrepreneurs—like you, who aim not only to establish an online presence but also to build worthwhile relationships with clients. We are here to help you profit more from your effort and time, ensuring that your content’s influence is maximized–that is, that it works for you.
Understanding the Commitment
Over the last few episodes and articles, we have ventured into various themes. We’ve mastered the art of under-promising and over-delivering, learned how to transition from being a nice-to-have to a must-have, and discovered how to handle our online presence sans the urge to dramatically pull out our hair. We’ve discussed everything that we can, but one important thing still stands—What would it take for you to commit to an effective, strategic content plan fully?
What type of content will you be able to create regularly so your content calendar doesn’t become another thing you ignore? Where will it go–Pinterest? Twitter? YouTube? How is your podcast or blog schedule going to create a niche within a niche?
Consistently Showing Up
Consistently showing up with strategic content in your industry is the best way to establish yourself as an authority and expert in your field. By consistently providing valuable and informative content, you build trust with your audience and position yourself as a go-to resource.
Secondly, consistent content creation helps to improve your visibility and reach on platforms like LinkedIn. Search engines prioritize fresh and relevant content, so by regularly publishing pieces of content, you increase your chances of ranking higher in search results. This means more organic traffic to your website and increased exposure to potential clients or customers.
Moreover, maintaining a consistent content strategy allows you to stay top of mind with your audience. By consistently showing up and sharing valuable content, you stay engaged with your followers and remind them of your expertise and knowledge. This can increase brand loyalty and a higher likelihood of people seeking your services or products.
Most established business owners know all of this. So why aren’t more solo-ish entrepreneurs embracing content creation as a strategy for landing clients online?
The key is to create and share your own content consistently, showcasing your expertise and providing value to your target audience on different platforms, from Facebook to Instagram–but not necessarily all of them. By producing high-quality content that resonates with your ideal clients, you can establish yourself as a trusted authority in your industry and attract more clients to your business.
Embracing Guidance, Denouncing Instructions
Across numerous circles, there seems to be a common discontent—entrepreneurs like us either know what we should be doing, or we do not. It’s a paradox indeed. We don’t want to be put in a box, yet sometimes when things aren’t working we really do want guidance on social media platforms.
This paradox is rooted in an observation voiced by a fellow businesswoman, who we’ll call M, during a group call. M expressed her frustration about being constantly told what to do in her business by supposed experts often touting a certain marketing tactic. We all want guidance, sure, but not binding instructions. We yearn to be treated as clients, not customers. Our individual thoughts and feelings have shaped us professionally and personally; it is about time those are acknowledged and valued.
Contextualizing the Coaching Paradox
An illustrative case was when a current client of mine hired a business coach to help with her social media strategy last year. My client had the knowledge, expertise, and personality, but she hadn’t the slightest idea about what to post on social media to attract her target audience. Despite my client’s repeated pleas, her coach insisted she knew what to say—when she actually did not. What a disappointment that would be, right? You hire someone for help and the one thing you asked for, they didn’t provide.
Just because you have expertise in your subject doesn’t mean you have the words to make good marketing happen.
We all have our areas of expertise, whether it’s content planning or fertility coaching, and we understand that content marketing could work wonders for some, but that doesn’t mean we’ve figured it all out. As a solopreneur business, it is important to explore different marketing strategies to promote your expertise and reach your target audience effectively.
When the Experts Are Blinded By Their Methods
In another case, I recently got into a little tiff with one of my client’s team a few months ago. As an SEO expert, she didn’t like a few articles I’d created for the client because there was “no search volume” for the topics related to small business.
Well, of course not! My client is a leader–she’s paving the way to do things differently.
And what better way to become an expert in your particular microniche or field of expertise than being the only one that has content out there on the Internet? If you’re the only one that has content out there on the subject, of course there’s no search volume on it yet!
It’s not well known yet, but being a little famous for one area is your goal, and you can only do that when you’re serving your purpose, even if some expert says it’s the wrong way.
Remember to focus on the parts of your business that align with your purpose and expertise.
SEO tactics have a place, and a business owner would be silly to ignore them completely, but they are not the only guideline I suggest for creating content. An algorithm’s rules cannot drown out your big message, or there’s no point in you creating content in the first place.
What better way to become an expert in your particular microniche or field of expertise than being the only one that has content out there on the Internet? Being a little famous for one area is your goal!
What Would it Take to Commit to Content Strategy for Solopreneurs?
So, we circle back to the foremost question—What would it take for you to commit to a strategic content plan? You have a well-explored knowledge base and a message to share. How can we make this a must-have in your best client’s eyes, rather than a nice-to-have idea? Aren’t you ready to commit to amplifying your influence and building meaningful relationships in the digital world?
Let’s journey together to unravel the answer. It’s time we make your content strategy work for you, making your expertise and influence not just a convenience but a necessity |for your audience.
Frequently Asked Questions:
1. How important is it to consistently show up with strategic content for solopreneurs?
Consistently showing up with strategic content is crucial in your industry. It helps establish your expertise, build trust with your audience, and stay top of mind. It also proves out your expertise to yourself, important in overcoming Imposter Syndrome.
2. What are some ways to measure the performance of your content and why is this important?
Measuring content performance through metrics like downloads, engagement, and conversions is important to determine what resonates with your audience. It allows you to refine your strategy and create more impactful content–this is part of the “tuning up” every content creator needs to do.
3. What are some options available to you for creating a content plan or receiving help with implementing it?
Options for creating a content plan or receiving help include hiring a content strategist, collaborating with a marketing team, enrolling in courses or workshops, or using online resources and templates.
Do you need help creating a content marketing plan that allows you to shine?
We offer complimentary one-on-one consults to help determine if a done-with-you or done-for-you approach is best for you and your business right now.
Music by Michael De La Torre. Thanks, Mikey!