Content Hacking–What Is It And How You Can Use It

Should you be employing a content hacking strategy in your business?

Hacking anything in the online world has a mixed bag of results. On the one hand, truly studying the ins and outs of another’s campaign can teach you a lot about the process, whether it’s copywriting, funnel-building, creating a challenge, or more. On the other, you don’t know the goals of that other business. Perhaps their goal was audience growth and yours is boosting revenue. If you go into a process with one expectation and it doesn’t happen–it’s a great way to become discouraged as a business owner.

I recently interviewed Deirdre Tschien on the podcast, the co-founder and CEO of Capsho, the world’s first AI-powered podcast copywriter. She is also the creator of content Honey Traps, author of Honey Trap Marketing, and host of The Grow My Podcast Show and the Podcasting Entrepreneur. And she’s got a content hacking framework I want to share on the blog.

Why Business Owners Look At Content Hacking

A little background on Deirdre: in 2013, Deirdre and her team started their first business and quickly grew it off the back of social media. After facing some difficulties marketing their coaching business and podcast, Deirdre decided to take a different approach to content creation. She began looking at what was working for other businesses and influencers on social media and adapting it to fit her own business. This new-to-her approach, which is called “content hacking,” has helped her to achieve better results with her marketing efforts.

Here are the steps you need to follow to also get business success.:
1. Finding inspiration from other accounts
2. Thinking about how to overlay your topic into that inspiration
3. Creating your own version of the post

1. Finding inspiration from other accounts

To find inspiration from other accounts, you can start by looking at accounts that your target audience is already following. Look at the posts that are performing well and see if you can find a way to overlay your topic into a similar post. For example, if you have a podcast episode about pod fade, you could create a reel that plays on other fading forms. This will help you to create content that is more likely to resonate with your audience and get better engagement.

When you are looking for inspiration, it is important to remember that you don’t want to copy other people’s content. You want to use it as a starting point to create your own unique content.

Deirdre Tshien

Another great way to find inspiration for your content is to look at other content creators in your niche. See what topics they are discussing and what content is performing well for them. You can also use tools like Google Trends to see what topics are being searched for the most. This can help you to create content that is more likely to be seen by your target audience. When you are looking for inspiration, it is important to remember that you don’t want to copy other people’s content. You want to use it as a starting point to create your own unique content. This is what will help you to stand out from the rest.

2. Thinking about how to overlay your topic into that inspiration

When looking at how to overlay your topic into inspiration, consider your podcast’s topic and how you can relate it to the content already performing well. For example, if you have a podcast about podfading, you can look at content that is doing well on Instagram and find a way to relate your topic to that content. This could be done by creating your own version of the content or by simply overlaying your topic onto the existing content. By doing this, you will be able to create content that is more likely to perform well and attract your target audience.

3. Creating your own version of the post

What word plays can you include?

What can you say about your topic in the most sarcastic way possible? There are probably audio clips already trending you can hop onto.

To create your own variation of an inspiring post, start by looking at what topics your target audience is interested in. Then, find a post that fits that topic and use it as inspiration for your own.Think about what the topic of your podcast is and how you can overlay it into the post to create something new and original. Once you have your idea, create the post and share it with your audience.

4. Why you should make your own inspiring post

There are a few reasons why you should make your own inspiring post. First, it allows you to share your own unique voice and perspective with your audience. Second, it shows that you’re invested in your topic and that you’re always looking for new and interesting ways to share it with your listeners. Finally, it’s a great way to build rapport and trust with your audience by showing that you’re an expert in your field.

Ultimately, it goes back to adding your unique take on the subject rather than regurgitating someone else’s and adding to the noise of the online space.

Are you going to employ this method into your content creation?

Related Articles

  • Short-Form Content Shorting Your Business? Julia McCoy Shares Data

    Short-Form Content Shorting Your Business? Julia McCoy Shares Data

    After clients asked about tangible results from short-form content marketing, Julia McCoy set out on a year-long study, only to discover the ironic truth of the short-format and long-format content debate. Her goal: to find the most effective and sustainable way to authentically automate her marketing. She’s sharing the results with a year of data ... Read more


  • 3 Steps to a Content Marketing Strategy For Online Course Businesses

    3 Steps to a Content Marketing Strategy For Online Course Businesses

    Content planning for an online learning business (a business that offers signature courses, cohort-based programs, or transformational programs) isn’t complicated. Still, it also isn’t easy to implement in a day. You’ll find it’s much like creating your course content in the first place! You need a roadmap; it provides direction, guidance, and navigation to reach ... Read more


  • Ghosting Your Audience: Why Consistency is a Choice

    Ghosting Your Audience: Why Consistency is a Choice

    This week on the podcast, we are continuing our coverage of common mistakes established businesses make in and around content planning–and this week we’re talking about consistent content and the huge downfall of not committing to a nurture content plan. Real talk: consistency is a choice. Most will agree the average entrepreneur knows they “should” ... Read more