Easy, Everyday Content Creation for Online Service Businesses
(that builds your know, like, and trust factor)
Without the Endless Hustle Or Bro-Marketing Ick
tell me if this sounds familiar
You want to attract
(the right kind of) clients
with your content
But when it’s time to post online you’re:
- feeling like you’re staring at the blinking cursor of doom
- you don’t know what to say (again!)
- and you’re tired of wasting time on ideas that just aren’t you
Join the Content Lab Mastermind
You just want a list of prompts and headlines
to make your content creation easier, but every time you look at one of those lists of 365 “visibility” prompts, none of them feel like “you?” And what about that whole time-saving thing, when they really feel like a time suck?
you know all about “analysis paralysis”–
–it kind of feels like it’s your second home when it comes to batching your online content. You’d like to get out of analysis mode and into getting it actually done
Everyone says you need to be consistent
to build your know, like, and trust up, but really, the only thing you’re consistent about is feeling like you’re on the neverending hamster wheel of content creation and you just want a freaking break already.
fact:
Creating content to promote your business online isn’t about just posting.
It’s posting with thought, strategy, and a certain know-how that what you’re doing matters.
It’s sharing what you stand for that will attract the right kind of clients for YOU.
It’s time for you to feel like all the time you’re investing in building brand awareness online is WORTH it.
Because you didn’t put all this work into your biz to be forgettable!
Here’s what I know about you:
You’re anything but forgettable
You can (and already) know exactly what to say to attract clients to your unique, mission-driven business… without using some guru’s “prompts list.”
Their list of social media topics may be convenient, but it makes for lackluster and average content.
You’re already one of the 15% that embraced being a rebel and owning a business instead of working for the man.
Now, you just need to make your business work FOR you instead of letting your business run your life. And that means having your content creation working harder for you so you’re visible to the right people.
You just need a system that works. That’s where the Content Lab comes in.
It’s a content creation method that speaks to your unique brand, and a way to help you get that good content out there.
Best of all, this method is based on helping you master three skills so you can BE SEEN by your perfect-match clients.
So you become the de facto expert in their mind and they can’t help but buy what you’re selling at the right time,
even if you’re not a copywriter or branding guru.
If you want to write client-attracting content with ease and (finally) get off the content creation hamster wheel, you need a system and you need support.
Content Lab is the accountability-meets-mastermind group of online biz owners like you who are creating a visibility strategy with authentic, automated marketing to scale their businesses from a 1:1 model to a 1:many model.
It’s a container for you to work in so you get sh*t done.
Content Lab is:
a mastermind & accountability group
A group of like-minded service businesses committed to using their content (social media posts, emails, podcast episodes, blogs and videos) to filter out the not-so-great clients and call in the perfect-match clients they get the best results for
to help you create targeted content
Instead of spending months or years throwing words out there just to make a post and claim you’re visible, you’ll learn how to help your audience feel like they’re one of your “in crowd” and start measuring real growth instead of meaningless vanity metrics.
& your own unique marketing system
And that means that not only do you get guidance for how to create your own marketing system, you get in-the-moment training on what’s working now and how to keep it going.
Content Lab isn’t built for easy-button seekers or rule-followers
it’s built for leaders who want to actually lead
Join the Content Lab Mastermind
After you join, you’ll receive an email notification in about 15 minutes with access to your client area and the call schedule for your first month.
What It Includes:
Every month Content Lab hosts opportunities to accelerate your business with authentic, automated marketing:
Monthly office hours call with
- an “in-the-know” teaching topic to start
- masterminding time with the group to answer those sneaky-spicy questions you can’t find answers to elsewhere on the interwebs
- (this will be the only “new” content presented each month, so it’s super easy to stay up to date)
Two co-working sessions to give you a no-excuses time to sit down and master your own, unique show-up system to make sure you’re seen everywhere you want (and don’t yet know you want) to be seen
In-depth content audits of your real-world posts out the in wild so you never miss out on opportunities to get better-fit clients
In addition to monthly calls, you’ll also have access to:
My proprietary framework for content brainstorming, organizing, publishing, and repurposing, The Show-Up System. This is where we jump you off the hamster wheel and onto the content creation highway that lands you the right clients!
6 Social Post Formulas, the “bones” that structure your social media posts and blog posts, and script outlines for your lives, stories and podcast episodes
Exclusive access to The BE SEEN content creation method (no other program of mine includes access to these techniques that ensure you’ll NEVER run out of content). You’d be surprised at the approaches you’re missing out on right now!
Members-only Facebook group for questions you absolutely need input on now, how to bust your current writer’s block, and spirited discussions on what’s not working for you and what’s working now
Plus, in every vetted element you get access to:
my brain
Yes, seriously, you’ll have access to my brain which is the rarest of all combinations: a strategist mastermind that specializes in asking the hard questions to get you results. (Sometimes it’s super simple and others, you’ll need my outside perspective and honed 30K foot view.)
What It Includes:
Every month Content Lab hosts opportunities to accelerate your business with authentic, automated marketing:
In addition to monthly calls, you’ll also have access to:
Monthly office hours call with
- an “in-the-know” teaching topic to start
- masterminding time with the group to answer those sneaky-spicy questions you can’t find answers to elsewhere on the interwebs
- (this will be the only “new” content presented each month, so it’s super easy to stay up to date)
My proprietary framework for content brainstorming, organizing, publishing, and repurposing, The Show-Up System. This is where we jump you off the hamster wheel and onto the content creation highway that lands you the right clients!
Two co-working sessions to give you a no-excuses time to sit down and master your own, unique show-up system to make sure you’re seen everywhere you want (and don’t yet know you want) to be seen
6 Social Post Formulas, the “bones” that structure your social media posts and blog posts, and script outlines for your lives, stories and podcast episodes
In-depth content audits of your real-world posts out the in wild so you never miss out on opportunities to get better-fit clients
Exclusive access to The BE SEEN content creation method (no other program of mine includes access to these techniques that ensure you’ll NEVER run out of content). You’d be surprised at the approaches you’re missing out on right now!
Members-only Facebook group for questions you absolutely need input on now, how to bust your current writer’s block, and spirited discussions on what’s not working for you and what’s working now
Plus, in every vetted element you get access to:
my brain
Yes, seriously, you’ll have access to my brain which is the rarest of all combinations: a strategist mastermind that specializes in asking the hard questions to get you results. (Sometimes it’s super simple and others, you’ll need my outside perspective and honed 30K foot view.)
“I went from panicking and literally losing sleep at night to understanding my perspective client. They could see themselves in–and really connected with my posts–and went to purchase my offer. I used that organic traffic knowledge to drop my cost to acquire a client by 75%.
I sleep like a baby now!”
Dawn Wiggins, therapist & divorce coach
It’s time to jump off the hamster wheel of content creation and brand your business landscape with content that sings to your best client, drops your ad budget by 75%, and doubles your closing rate.
Are you ready to level up to your uncopyable biz?
founding members keep this price forever!
$250/mo
Join the Content Lab Mastermind
After you join, you’ll receive an email notification in about 15 minutes with access to your client area and the call schedule for your first month.
Meet the Expert
Hi, I’m Britney Gardner—over the past 15 years, I’ve helped my clients increase their conversions by 600% just by changing how they look online.
As a brand strategist, I’ve helped 200+ small business owners & online service providers create impactful messaging to consistently fill their pipeline with their ideal clients.
After spending more than a decade as a service provider myself—photographing people and designing client stories—I pride myself on helping other entrepreneurs step out of the shadows so they can stop being seen as the world’s best-kept secret and start selling and scaling with ease.
Here are a few other reasons to trust me:
- I’ve helped clients increase their conversions by 600% just by changing how they show up. That’s right—this stuff REALLY works!
- On average, I only spend 2 hours a day working thanks to the systems and strategies I’ve developed over the years that keep my online presence strong even when I’m elsewhere, raising my two children.
- Ever felt like you could impact thousands if only you could be seen? That’s exactly what my signature strategies do for you.
frequently asked questions:
How much time can I expect to invest?
The new content released each month will usually only total about 15 minutes of teaching, so it’s easy to stay up to date. Most members will want to attend a few of the support opportunities each month, though each hourly call is optional.
If you haven’t seen The Show-Up System or Social Post Formulas before, plan to spend an hour setting them up, too.
Will you supply me with a list of headlines, prompts, and hooks?
If you missed my rant against prompts above, I’ll let you know I don’t love them. That said, I do include a starter list for those nasty writer’s block days. But even better than that? You’ll be creating your OWN uncopyable prompts and never need that starter list again.
What if I don’t want to continue in the mastermind? Am I roped into a long contract?
No long contracts because, frankly, if you don’t want to be a part of the group we’d rather open it up to someone who does as spaces are capped to ensure I can give enough attention to each of you! Simply email me at least a business day before your invoice date to cancel when you’re ready.
Are there any alternative payment options?
If you want a quarterly or yearly package, let me know and we can figure something out.
Will you approve every single thing I write forever and ever?
Um, maybe? We’ve got a Facebook group after all. But I’m pretty sure once you’ve mapped out your bones, you won’t need that! I’m for empowerment over hand holding.
Will you teach me a content launch plan?
This is more intended for visibility and building brand awareness, aka who to be when you’re not selling. That said, you can create a launch plan out of all the methods we cover, and I’m certainly happy to answer those questions.
stop sitting on the sidelines
start sharing your message
& increasing your impact
Join the Content Lab Mastermind