Hey, hey everyone! Today I have Bear Wade on the podcast. He is the owner of Unified Creative Agency and he is also in the content production world. Today we’re talking about content management for social. You’ll hear the importance of planning out your content, trusting your team, and getting yourself out of the day-to-day content process. This episode is a good reminder that all of marketing is a test. Enjoy!
Topics discussed in this episode:
- How Bear tackles his content creation so that it feels like something that’s actually getting completed
- What to plan out for when you record your podcast or video so that you feel prepared and the importance of a good CTA
- How often Bear sits down for his own business to create his marketing content and what his content calendar looks like
- The importance of having white space planned into your content creation schedule (and your life)
- Why it’s important to find your team, who the stakeholders are, and what exactly their job is
- How Bear has used different project management tools in his business to plan out content
- Where (and how) you should be posting your content to get the most impact
More on Bear Wade:
Britney Gardner 00:03
All right, bear, welcome to the Nolan contract show.
Bear Wade 00:06
Yeah, thanks so much for having me. Appreciate it.
Britney Gardner 00:08
So I know that you are running an agency and content creation is well, basically, in any agency that I've heard of at this point, it's kind of a big deal.
Bear Wade 00:18
Yeah, it sure is. It sure is, it seems like everybody is pumping out more and more content.
Britney Gardner 00:25
Yeah, and I mean, from my perspective, more isn't always better. But doing none at all is way worse. In every respect, so it's like, you know, obviously, there's a balancing issue, but, but in terms of that balance, like, my biggest thing with content creation is making sure that content fits within the schedule that you've allotted for it. And, and for a lot of the people that I've worked with a lot of the, the people that listen to the show, content feels like this behemoth of a thing, it feels like this thing that that they can never get ahead of, they can never wrap their their mind around. And it's always that thing that like, never quite gets checked off of the to do list. So how are you guys handling that on on on your world?
Bear Wade 01:08
Yeah, it really is a slippery slope, or you feel like you're drinking from a firehose trying to trying to create content or know that you're, you know, that you're having, you know, make an impact. But my big thing, I kind of have big, you know, three big things that I always focus on for our clients, and for myself, even when I'm marketing our agency, and what we do, but it's really, you know, working on having a plan, you know, coming up with some sort of schedule. So, you know, I'm big on creating, like, batching my content. So if we're, you know, I am a producer for YouTube, cooking channel, Rand. And so having, you know, making sure that when we go into the kitchen, Joe, my, you know, the host of the show is ready to go, and he has four or five recipes figured out for that day, he's prepped all the, you know, all the ingredients, so he's ready to go, then we, you know, try and shoot for five recipes in one shoot. And if we're releasing once a week on YouTube, then we have, you know, content for a month or so. And so that that's been really helpful. So, you know, coming up with a schedule of when you're going to shoot, and what you're going to shoot, having that plan is very helpful. Yeah, good, where we're gonna say,
Britney Gardner 02:27
No, I was just gonna say, you know, like, it makes total sense for me, if you're talking about doing a cooking show, right? So you have to clean the kitchen, you have to prep the ingredients. I mean, there's a lot of steps there. I think I'm, I'm not reading a cooking show. So like, my world doesn't think in that particular.
Bear Wade 02:45
Yeah, other examples would be, you know, even for myself, I do this kind of, you know, talking to the camera talking head tips for marketing and content creation. And even that, you know, Will, me and my content producer will write four or five scripts, and, you know, and I'll record them all kind of back to back. So I have my lighting, right? My hair's done. Yeah, you know, my wardrobe is good. The backgrounds figured out and, and I, you know, and for me, I just sit at my desk, so I have this big fancy softbox pointed at me in a you know, nice camera than that, you know, I turned on a hair light. So it, you know, kind of puts this nice little glow around the, my profile. So my, you know, stand up from the background, I turned all that stuff on, and I just kind of run through the mill. And once I kind of get in the zone a little bit, it really helps. So, you know, if, you know, if you're doing that same thing, just think about setting it up once and running through as many videos.
Britney Gardner 03:48
Yeah, no, that makes a lot of sense. For me, when I'm recording solo shows, even for this podcast, I try and do two or three at a time. I was actually scheduled to do that yesterday, and then I woke up with a sore throat and I was like, oh, that's that's not happening. Now. I just sound awful, but I feel fine. But um, you know, the thing with like, video filming is a little bit different than audio, right, like you already referenced, you know, setting up the softbox making sure the hair lights on making sure that you've got wardrobe set for for everything. And I think that can feel like a lot for many people. Even though once you've kind of got in the groove, it just kind of flows and everything's good. But you you've already talked about having your script ready for you know, two, three, maybe four videos or audios all at one time.
Bear Wade 04:32
Yeah. And even for you know, if I'm recording for reals, you know, Instagram reels or tic tac, it's that same thing where I'm kind of planning out what I'm going to say and it's it's not so much scripted. It's just kind of bullet pointed. So I know how to start and and what key points I want to hit and how I want to get out of the video. That's always the most awkward part for me is like how do I wrap this up? You know what I'm still talking so having that out. If it's the call to action or you know, however, You want to close it? That's always good to define for me ahead of time. I don't know about you is it seemed like it's been helpful for you to know that or, or what has been your, your approach?
Britney Gardner 05:11
Yeah, it's so funny that you mentioned that the closing because it's always the part I stumble over, I'll have my bullet points for the actual content of the video. And then I get to the end, and I haven't actually put in a bullet point for the call to action. I'm like, and you can find more about this here. It feels a little bit dwindling. Right?
Bear Wade 05:31
Right. And I think because you're No, you're the expert at what you're saying that the meat of it so to speak, is really comes natural, it's just you don't usually have some sort of hook at the beginning, when you're talking to people per se, you know, in in real life, and you usually don't have a call to action when you're when you're doing it. So you just, you know, I'm just not as practiced at that. So it's good to kind of define it. So I know what I'm what I'm saying. So that's always been helpful.
Britney Gardner 05:58
So you know, it's interesting to me, and this might be a slight tangent, but I just got an email this morning, or possibly yesterday, I was at a conference last week. And one of the speakers I was very interested in signed up for his mailing list, right during the talk that he was giving. And now I'm on his email list, right. So I got an email this morning. And he was like, I just did three conferences back to back. And I made a huge mistake, I forgot to put a call to action slide at the end of my talk. And he went into talking about why that was a problem, why he actually didn't make a mistake, he just didn't want to do it, because it felt weird to him, and talk to all you know about that kind of stuff. And it, here we are, you and I are now talking about forgetting to do the call to action, because like this guy was really he had a great talk, you know, 40 minutes or so fantastic content. But then he, you know, even in something that he had planned out ahead of time, he still didn't include the call to action. And and you're right, we don't talk about that naturally, we talk about our expertise, or our subject matter expertise really well. But unless we've kind of mapped out that beginning and end, have we done the job fully.
Bear Wade 07:00
Right. And you you've had you know, you had 40 minutes with this guy. And so your ability to probably find him based on knowing his name and his you know, you know, what would be easier to find, but if you're, you know, if you're talking about a quick 15 Second social media clip, then having some sort of call to action so people can find you. After you know, you've you've moved up the scroll is very helpful. I think so. Yeah. It's it is interesting. On what level it's funny that that the gentleman was like, Oh, I don't know if I you know, was he was he doubting that he should have had a call to action. You've made it sound like he specifically so we want to do this?
Britney Gardner 07:37
Yeah. So here's his here's the email open with him saying that he made a mistake. And don't do this. Don't do, don't do my mistake, you'll learn from my mistake. But he actually ended up calling himself out later in the email saying it wasn't mistake. He just feels really weird. He feels like you know, when you go to a conference and you hear a 40 minute talk, it shouldn't be a pitch and an upsell at the end. And he feels weird about it. So he didn't include it. And then you realize that there was a much more natural way for him to do that. Anyway. Yeah. So that was his his whole kind of takeaway from that particular situation.
Bear Wade 08:04
Yeah, yeah. I mean, to your point there that it shouldn't be too salesy or whatever. But yeah, it's interesting.
Britney Gardner 08:13
So when you're talking about creating your content, schedule, right, you're talking about batching. And you gave the cooking show example where you do, you know, four recipes at one time. So you've got a month worth of content. And then you were talking a little bit about your own business, you know, doing reels, doing tiktoks Doing talking head, you know, tutorial type videos, like how often are you sitting down for your own business to create this marketing content?
Bear Wade 08:40
Well, I love it's interesting question in the fact that you asked, What am I doing that what would I like to be doing? Or what do I think is working? Those are different answers. And what I'm currently doing now is I spend, I have somebody that I work with, you know, a content producer, and she's so helpful and at helping me lay out what our social media plan should be, you know, I've taught her enough and I've worked with her enough that it's been very helpful in in having somebody besides me kind of draft up what we're doing and I'll make some changes every once in awhile but she's been she's, she's a rock star so that having that person helped rough that stuff in has been very helpful. And so I am spending just basically a morning once a month recording four or five videos so I'm just releasing a video once a week in and obviously that's not not probably where I should be. I'd love to do more but at this point, it's just continuing to get out there and you know, I can always ramp it up as we keep going. And as I you know, as as we go along, but for for now, I'm spending probably one morning it seems like it's always on a Tuesday morning once a month that I'm I I blocked it out and review the scripts ahead of time just so they start to marinate a little bit in my, in my mind, and then we'll move to recording them. You know, one morning, and then I'll, I'll edit them up a little bit and send them off. Yeah,
Britney Gardner 10:16
yeah, no, I love that. Because one day, a month, one morning a month, not even a whole day. That does not sound hard.
Bear Wade 10:24
Well, yeah, I mean, if you're including Maurice time to, you know, write it up, then it is it is definitely more than just a morning. But for me, that's the, the amount of time that I'm spending and I like it, it's nice that he feels, you know, the ideas that she's bringing, to me are great. And we throw some ideas out, you know, every once in a while, I'll email her and say, Hey, I'd love to get this idea in, you know, in the next schedule, and I always come up with a few extras. And it's been fun.
Britney Gardner 10:52
That's not That's great. Um, you know, you look at like my podcast planning schedule right now in my clickup. And I'm, I think I used
Bear Wade 11:00
to Oh, my gosh, yeah,
Britney Gardner 11:02
I know, right? I mean, it does make it does make my life a lot easier once I figured out how to make it work for me, right. But I believe Episode 190, released a couple of days ago. So I am looking at, like what I have planned out and I'm I've got content planned all the way through episode 200. So that will be you know, 10 more episodes, that's, that's two and a half months worth of content. And if I were to pop into each of these that have not released yet, you know, there's like three or four guest episodes, the rest of them are solo content that I have created. And about half of them have notes, you know, the bullet parts points that you were listing earlier, things like that. One of them is just the title has no bullet points, I'll probably have to revisit that one this week. And then another one is like, go look at this. This is where you're sourcing this from, because it's an update of an of an old topic. And I look at that, and I'm like, Oh, this is totally manageable, right, two and a half months worth of content, I can sit down, I have four of them ready to record. I'm supposed to do that yesterday, as previously mentioned. And it from my perspective, I look at this, that'll bring me through July 18. And like, this is manageable, like this is doable. But that's because I've broken it down. I have due dates scheduled for everything. So like, how are you guys handling that whole beast?
Bear Wade 12:19
Well, in you have mentioned there. I mean, congratulations, first of all on 190 episodes, it's amazing. Second of all, you were alluding to something there that I love to point out to people, which is you are recording, you're like way ahead of schedule, right? You don't record something. What we're recording today is not coming out tomorrow. You Oh no. Yeah, right. And so I don't think a lot of people necessarily think about that, when they're when they're thinking about their schedule or their plan, they think more like, I'm just going to record my reel right now. And then I'm going to edit it and post it. And there is something to that, I think there's a lot to that. And I know people that do that every day, right, they'll take a half an hour of their day, they'll they'll do it every morning. And I just haven't been able to get myself to do that yet. But that idea is really interesting to me. But I'm much more on. I mean, I come from a filmmaker background. So this idea of like, having B roll or secondary footage or, like make having some graphics or animations to it, to me is more interesting and more educational. And so I have that level of production in me that I can't seem to get out of me. And so it makes my barrier of just weapon something up harder to me. So having that time to allow for some editing and polishing. I like having in there. And so it's the same thing, you know, with you, right, you're having this podcast recorded, but you'll probably have some sort of intro and some outro and you'll have, you know what, maybe you're adding ads and whatever, all of that has been done after the fact. So when you're coming up with your schedule, you know, if if your listener here if you're if you're coming up with your schedule, try and leave yourself time to be sick or go on vacation or you know, things do come up so having that kind of buffer is very, very helpful and and one that I love to love to have but you don't always get it but it's really nice to have.
Britney Gardner 14:30
I think you make a really good point the whitespace right leaving yourself space for for life. Oh,
Bear Wade 14:35
you're such a designer. You're such a designer. Yeah,
Britney Gardner 14:37
I know. Right. You know and so funny I really despise when people use jargony terms and then you know I go and slip things like that and I didn't even realize it but you know, but it's true, right? Like i i don't i don't use paper calendars. I don't I don't do like paper things like that because I lose them and that is not good for my world. But you know even if you look at like my my busy Hello, just the calendar, I use my computer, right? If I look at it, and all I see are colored blocks, I get a little bit anxious about it. So I like knowing that I have space built in there so that, you know, the fact that I did not record three or four podcasts episode yesterday is not going to make or break my world. Will I do it next week and said, Yeah, no problem. And then we'll be right back on track.
Bear Wade 15:21
And whether your podcast dip to the viewers or the listeners? No, it won't, you'll still have, you'll still have episodes coming out on time, you know, and so that that's, I think, the level of professionalism that it takes two to do that. And it's awesome that you have that.
Britney Gardner 15:39
Yeah, yeah. Well, I had to work to get there. Right. It wasn't like that at the beginning.
Bear Wade 15:46
Right? Yes, no, totally. It's it really. And something that I, you know, for talking about creating a show or a plan, sometimes, you know, I used to get this big wall Dry Erase calendar. And I would just map out the year with some dry erase markers and just say, this is where we're going to record, you know, if I'm doing like a YouTube season or a show, that's kind of, you know, episode based, then I would, I would map that out more and, and just to get my brain wrapped around what the rest of the year will look like. And other times, once you kind of get in a cadence like like yourself, you don't have to think about it in the whole year. It's nice that you're thinking 10 episodes out, like you're saying you've just launched 190. But you know, you're already already have, you know, the next 10 roughed in and so that's, that's great.
Britney Gardner 16:36
Well, yeah, no, it is good. I agree. Having having it planned out, makes it feel less stressful to me. And since I work with a Podcast Producer, and an editor, you know, obviously, they will need time to do their craft as well, right? So part of this is just, you know, working with a team in a way that works for everybody. And not just for me, even though I own the business, but but, you know, also it's kind of like learning how your team works. And I can maybe you can speak to how you've managed this with your team. But I had to kind of learn how much backwards time everybody needed to do their job, and how much extra time they needed for cushion as well.
Bear Wade 17:16
Totally. And it seems like the more comfortable I feel, is based around how much buffer time I half, right? So it's like, if I'm recording something that's not I know, it's not coming out for three months. I just, I can sleep well. But if I know that we're two days out, and it's still at the editors, you know, it's like, Oh, my God, but you know, I'm freaking out. So. And that's currently where I am right now. It's like, we have something coming out tomorrow. And it's it's, we're still polishing it. And it's like, oh my God, how do we get to this point, but it's all making it better, right? It's like we looked at each other, the team looked at each other and said, it's worth that crunch to make it the best we can make it and so sometimes he will sacrifice that. To make it the best you can make it so it's funny that way. But to your point, having a team defining who is on your team is a big next tip for me. Right, so the first one was scheduling plan. The next is defining your team, who are your stakeholders who are your, your team members that are going to help come up with ideas, if their blog post, you know, if you have a copywriter or somebody who's going to write for you, that's very helpful. Having a graphic designer, somebody who can do, you know, graphics, and you know, if you're doing video content, or website content, social media content, that's all very helpful. And then, you know, having a video or audio editors very helpful. And then somebody's posting into your website or social media, if you have a social media manager or something who can do the posting for you on your behalf. So you aren't sitting in front of the either scheduling software or your phone all day, just uploading stuff that's always been very helpful as well. And the last one for me is just having some sort of software, we both talked about having clickup. But I started with Trello for, I don't know, five or six years, and it served us very well. I only moved away from it because I wanted to continue to track profitability, and not just the, the content management part of it, you know, but I, I love I loved using Trello in the way that I just had each card was. And if you haven't used Trello before, I highly recommend it to start but if you if you have used it before, you know I had every card had a content idea. And then from there, we would add all the text and all the graphics in that one card. So there was a single point of truth, you know, which draft you you know, if you're sending word docs back and forth, then you don't know which the newest version is. And same thing with video edits. It's like I don't know if I'm looking at the editors newest version or not. But if you have it all in Trello it's been very helpful to keep track of it all and make notes on that specific piece of content. And then you can kind of move it down the line I had Each column be a different step in the process, and each person was identified in that step. So each team member, so if it was me, coming up with the content ideas, you know, I'd write stuff. But if it was, like I said, my content producer or somebody else, it just was really helpful to know where this, you know, if you start getting a bunch of these things roll in at once, they're all going to be in different stages. And that was really bogging me down when I was producing, you know, originally for this YouTube show. And so, it was one of those things where I'm like, I don't remember even which editor is doing what episode, it just got really hard, right. So it was very helpful to just, you know, tag them in the Trello board, and everyone had access to it. And so you could really keep track and write notes. And it was very helpful to keep track of it all. And you can assign due dates, and all that, too. So,
Britney Gardner 20:52
you know, it's so funny that you mentioned, so I started on Trello, as well, and I still keep my content ideas here yet, in Trello.
Bear Wade 21:01
It's hard to sort of step away from
Britney Gardner 21:03
Yeah, because I'm just so used to it, right. But I get my content ideas on Trello. And I have a handy little system that I can like voice memo and idea. Because of course my ideas always come up while I'm driving down the corridor. So I have a handy little system where I can like automate voice memos to go to my Trello board. But the idea is that make it to the podcast, that's all in in clickup. And I do organize it and boards and cards in much the same way. Thankfully, click up as you know, many different organizational methods that can work for whatever your whatever what your brain works.
Bear Wade 21:40
Yeah, right. Right. I love just kind of having it moved down the line. And you know, every step and and I'm I have a free, you can get access to this, this example board that I had built out. If anybody's interested in it, you can go to it and download it for free at industry influencer pro.com industry influencer pro.com, and it's just really helpful, you know, make a copy of it. And you can get started. And I put a few examples in there just so people can I, you know, I've been passing it out to people, because it's just a great place to start. You don't have to reinvent the wheel and see how other people are doing it. And then, you know, the, the area, the barrier to entry is lot, a lot quicker, there's already so many things to be stressed out about managing it all shouldn't be one of them. So I'm just giving it away.
Britney Gardner 22:33
Oh, 100%. Thank you, I'll make sure that we include that industry influencer pro link in the show notes as well. Yeah, and I totally agree with you, right, having having a visual way to map your content down the line, so that you can have a lot of different pieces at different stages. That is what gets people like me, and I assume people like you ahead. That is what allows me to be you know, 10 episodes ahead right now on the podcast. Because totally, if I actually had to manage the fact that I have, you know, four different guests episodes between now and episode 200. And knowing where they are in the editing process, my mind would probably explode, and I would never get to my actual client work.
Bear Wade 23:12
Totally. Yep. Yeah. And you're so worried man about managing it all, what you know, and what I like about having something like Trello is just all of your team members can be in it and continue to move it forward without you having to continue to push it forward, you know, you kind of enable them to move it along, which I love, you know, rather than having to send emails or shooting texts to people and just asking, you know, where things are, and so that it's been very helpful and, and really took a burden off my ability to create, you know, like, turn up the conveyor belt wheel, you know, like, the conveyor belt to move things out faster and have more things on it. And that was super helpful. Sounds like you're the same. That's,
Britney Gardner 23:57
that's, yeah, I think so I think we're probably probably kind of falling into the same same boat on that having worked through many, many problems to get here.
Bear Wade 24:07
That's how you, that's how you learn.
Britney Gardner 24:09
So if we were to wrap this up, we're talking about having a good content schedule, making sure that you are creating regular time to create that content. And then having a good content team that you trust. Obviously, you've talked about that without actually using the word Trust but allowing your team to move things on knowing where they fit in and then move it forward. And then having a good project management software to organize it all so we can get out of our head.
Bear Wade 24:35
Totally that those have been those are my key takeaways for sure that that's you know, after doing it for so long, it's like yep, if I if I distill it down, those are those are very helpful. coming up with ideas is hard. But you know is once you have a place for where to put them when they come to you. It's it gets easier, then it gets fun, right then you can end and once you have your team members love Can edit as well, they'll bring ideas to the table, and you just make a huge list of content ideas as you go. And then you can prioritize them, like, oh, I want to tackle this one next, or, you know, I just had a, I just talked to a client about this thing. So I want to talk about that, because it's fresh. In my mind, it's a, you know, like you're saying, while you're driving in the car, just having a place to put those rather than trying to remember them or sketching them somewhere, you know, putting them in your notes app or something, it's just, it's hard, then you can't share with anybody, you're still kind of siloed in content creation ideas, you know, and so, I love having that, that place that you can share with your team.
Britney Gardner 25:36
Cool. Um, well, bear, it's just been really good. Actually, for me, it's been very affirming, because it's nice to hear. Yeah, doing the same things. It's, it's nice to hear that. But for our listeners, anyone who has not like really, you know, taking the time to dive into this whole process yet, I hope, I hope you heard between the lines of what we were saying, which is that, you know, it takes time to figure out your process, but having a way to map it all out, takes a big load off of the regular day to day aspect of it.
Bear Wade 26:11
Totally, totally. I have one more for you, which is, where do you you know, I think other people are lots of people ask, like, where should I be posting my content? And, for me, I'm like, make it I'm big on like, making it once and putting it everywhere. Because I have this level of production thing. It's like, well, I'm gonna go through all the process of, of making it once, you know, or making it and just send it on Instagram reels, or just on YouTube. I'm big on repurposing things where? How are you figuring that out? Navigating that?
Britney Gardner 26:46
Yeah. For me, I'd have a pretty robust measurement system. So I know which platforms are doing really well for me, which ones are maybe not picking up the work that they should be. And I actually have been pulling back from Instagram a little bit lately, because it's just not doing as good a job for my business as it used to. And I'm leaning more into LinkedIn. But I'm of the same mind of what you just said, If I'm going to go through the effort of making this content is going everywhere that I can personally manage. And by personally, I mean, like my business, you know, the team that I'm working with, if I can't manage it as an I can't like actually be on the platform to engage to give it a little bit of a boost. I'm probably not going to put it there. But right now I'm exploring, opening up like an actual YouTube channel. I mean, I have one, but I haven't put much time into it. So I'm exploring that idea right now. Obviously, they've got the podcast, anything that was on the podcasts becomes a blog post on my website, as well. And then from there, I usually extrapolate, you know, the main points into smaller format posts for things like LinkedIn and Instagram.
Bear Wade 27:54
was great, was great. No tick tock yet.
Britney Gardner 27:57
No, tick tock yet. I have a, I don't know, hard to say relationship, format content, you know, like,
Bear Wade 28:05
Oh, tell me about it. So if somebody is, you know, the long form documentary filmmaker, it's really interesting to see how it's all going. But you know, probably to your point that, if you're looking for client work, they might not be your potential clients might not be there yet.
Britney Gardner 28:21
I don't know. You know, I keep hearing good things. And it's like something in the back of my head. But every time I make a good reel for Instagram, like one that actually does well, I look at the amount of time it took me to create it. And I've just not seen the ROI from that time investment. Like it takes me just as long to make a good real not not like a thrown together slapped together when but it takes me just as long to make a good real as it does to actually sit down and record a full podcast. And I I just I look at that from like the overarching, you know, 30,000 foot view of my business. And I just don't know if it makes sense right now. So I don't want to do Tic Toc, and then do kind of like a halfway job with it. And that's where I'm at right now.
Bear Wade 29:04
I'm dealing with it. That's That's great. That's great. We're both in the same boat there.
Britney Gardner 29:10
Yeah. Yeah. Well, I mean, we've already been in the same boat on a couple of things, too. So yeah, right, right.
Bear Wade 29:17
Yeah, right. It's it. To me, it's really hard to try and figure out. It seems like social media in general is the way that algorithms are working. It's training you to be on a trend and not necessarily get discovered based on your information for say, for somebody who, you know, like us who are in marketing and providing tips to business owners. It's it's just not you know, I'm not I'm not dancing. I'm not. Maybe that's my problem. Yeah, right. Nobody would watch. Nobody wants to see me do they want to see me make videos So anyway, it's a weird, it's a weird, it's a weird thing. Well,
Britney Gardner 30:05
you know, you have a video crew, right? So something I've done a couple times. And again, I'm talking about like the amount of work I've had to do personally, because I don't have a video crew, I don't have a video editor, I don't have those people on my team. So if I decide to do a real, that's a little more involved, it means I'm personally diving into like, After Effects and editing it. And that is not my strong suit, right? It's like, it's like something I can do. But is it something I should be doing is the question, and I've had a couple do very well. But the ones that have done well, it's like, I just take the main three points of like a solo podcast episode that I've done, and just distill them down into a sentence. And that's what does well, and I'm like, Okay, that's good. But is it actually leading people to hear the whole long format content where I think that they're actually going to learn enough to move the needle in their own businesses? So I'm, I'm figuring it out? And I don't know, I don't know yet.
Bear Wade 31:04
Yeah, no, I, I mean, I like how this is, you know, kind of wrapping up in the way that we know that we should be as many places as we should be. But at the same time, we know that certain platforms work the best for us, right. And so yeah, you know, if you're listening to this, to try and define where your potential listeners or viewers are, and focus on those channels the most, but why not put it everywhere else you can be discovered is where i, where i stand. So that's, that's great. I love I love that.
Britney Gardner 31:44
Yeah, same. No, that was, I'm glad we actually covered that. That was nice to kind of tack on there was a good. Here's two people, you guys here are two people who create content who do this for clients. And we're both like, I don't know, we'll see. We should probably try it. But we're not. We're not quite there yet. And this is like how business decisions get made.
Bear Wade 32:05
Yeah, and marketing really, it's really about trying stuff and seeing, you know, knowing where your, where your potential customers are, and, and reaching and serving them there. But also trying something new and trying to see if other things will work and it's okay, if it doesn't and it's okay to to pivot but at the same time, don't limit yourself. Yeah.
Britney Gardner 32:30
Yeah. I think that's a good way to wrap it up there. Thank you so much. Like I said, I'll include that link to your Trello board in the show notes. And we'll have links to your your social media as well there.
Bear Wade 32:42
Thanks, Brittany. I had a great time. Thanks for chatting again.
Transcribed by https://otter.ai
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To Market Your Business Online:
Navigating how to market your service business online–especially when you’re moving from 1:1 services to a 1:many model–doesn’t have to be hard even when you have a lot of moving parts.
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Music by Michael De La Torre. Thanks, Mikey!