Content Strategy for Course Creators

Too many course creators fail because they don’t have a marketing plan with a content strategy and measurement. They don’t know what to post or how often to post, and they’re not sure what’s working and what’s not. As a result, their courses sit empty while other online course providers are filling up their courses with paying students. 

You can avoid this common mistake by creating a content strategy that outlines what you’ll post, how often you’ll post it, and how you’ll measure the effectiveness of your content. This will help you stay on track and ensure that your courses are successful.

What to Include In Your Content

A well-thought-out content strategy will help you to determine what kind of content to create, how often to create it, and where to post it for maximum effect. In addition, consistent measurement with a content measurement dashboard will help you to understand which content is resonating with your audience and bringing in students, so you can adjust your strategy as needed.

This well-thought-out content strategy should include:

1. Content that shows you’re a person they’ll enjoy learning from in a course
2. How-to content that gives them the first big win and also kindly lets them know, this is only the first step (this is how to do “free value” content that doesn’t give away the farm)
3. Hurdle-jumping content; acknowledge their fears around buying this course before they have a chance to ask or address them
4. Show the results of past students with case studies, examples, and more
5. As with all content, include stories and analogies to cover different learning styles!

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