Too many course creators fail because they don’t have a marketing plan with a content strategy and measurement. They don’t know what to post or how often to post, and they’re not sure what’s working and what’s not. As a result, their courses sit empty while other online course providers are filling up their courses with paying students.
You can avoid this common mistake by creating a content strategy that outlines what you’ll post, how often you’ll post it, and how you’ll measure the effectiveness of your content. This will help you stay on track and ensure that your courses are successful.
What to Include In Your Content
A well-thought-out content strategy will help you to determine what kind of content to create, how often to create it, and where to post it for maximum effect. In addition, consistent measurement with a content measurement dashboard will help you to understand which content is resonating with your audience and bringing in students, so you can adjust your strategy as needed.
This well-thought-out content strategy should include:
- Content that shows you’re a person they’ll enjoy learning from in a course
- How-to content that gives them the first big win and also kindly lets them know, this is only the first step (this is how to do “free value” content that doesn’t give away the farm)
- Hurdle-jumping content; acknowledge their fears around buying this course before they have a chance to ask or address them
- Show the results of past students with case studies, examples, and more
- As with all content, include stories and analogies to cover different learning styles!
Targeted Articles on Course Content Strategy:
Content planning for an online learning business (a business that offers signature courses, cohort-based programs, or transformational programs) isn’t complicated. Still, it also isn’t easy to implement in a day. You’ll find it’s much like creating your course content in the first place! You need a roadmap; it provides direction, guidance, and navigation to reach … Read more
If you’re an established course creator, you need to know about content marketing so you can build a warmer audience in the off-season (i.e. when you’re not launching!). I recently turned 40, and to celebrate, I’m giving away a big present to all of my loyal followers–a comprehensive guide to content marketing for established course … Read more
This week on the podcast, we’re talking with Sage Polaris, the Conscious Launch Strategist, and Copy Coach. She shares her story of creating a healthy launching environment around herself and her team. In addition, she explains the best organizational tips and tricks to succeed in your launching strategy. Do you ever feel like you’re doing … Read more
Jess Rodriguez, owner of Freedom Driven Success is joining me today to talk all things time freedom and course creation. Jess is on an unapologetic mission to help purpose-driven businesses expand beyond a 1:1 reliant business model with scalable offers that allow them to amplify their impact and profit, all while enjoying the freedom they … Read more
This week on the podcast, we are continuing our conversation with course curriculum developer, Mike Gregga. Last week we talked about the value of the content we create within our courses, and this week we’re diving deeper and learning how to build authority for our high ticket course offerings. So, be sure to tune into … Read more
This week on the podcast, we’re talking with Mike Gregga, course curriculum developer, about how to decide what information to focus on in a course, building credibility, and why a course will never make someone an expert on anything. Topics discussed in this episode: Why you shouldn’t automatically choose an evergreen course over a live … Read more
If you aren’t doing it yet, you can start using content as a course lead-in. And, yes, even if you are not creating courses and have no intention of creating courses, you can still use most of the things we’re going to be talking about this and just map them to the service that you … Read more
In today’s episode I’m going to be talking about using your content as a course lead-in, and, yes, even if you are not a course creator you can still use most of the tips I’m going to talk about. Topics discussed in this episode: The fallacy of the content runway and how far ahead Britney … Read more
Today we are going to talk all about being intentional. I’m not a “new year, new me” person, but I do feel like at the beginning of a new year there is a lot of intentionality, goal setting, and system integration which I am all here for. So let’s talk about being intentional with your … Read more
Rose Radford is a Business Strategist and Wealth Coach, former McKinsey Consultant and speaker. I asked her to join me on the podcast so we could discuss the evergreen webinar model instead of the more traditional launch cycle most entrepreneurs find themselves in. Join us as we talk about a different way to run your … Read more
Hey guys, today we’re going to talk about something that’s actually been on my content planner for about a year, the wheel of branding. And don’t let it scare you, it’s actually going to be a short, impactful article. It may just change the way you create info products and it certainly will help you … Read more
Britney talks with Katie Smith, a course creation coach. Katie brings her background in education and Understanding By Design to talk about creating digital info products that actually teach your students to create on their own. TOPICS DISCUSSED IN THIS EPISODE: The three steps in the Understanding By Design process The first question you need … Read more