Creating a Category of One Brand Experience

Host Britney Gardner sits down with seasoned brand strategist and designer Terrica Strozier to discuss the concept of being a “category of one” and how to effectively market oneself in a unique category. The conversation delves into the challenges of transitioning from corporate to individual marketing, the importance of showcasing one’s unique skills and talents, and the necessity of consistent branding and marketing efforts over time. 

Terrica shares her insights on how individuals can express their unique value proposition and differentiate themselves in a crowded market. The episode offers practical advice for business owners looking to elevate their branding, build a comprehensive brand experience, and effectively market their services. This candid and insightful conversation provides valuable lessons on the journey to achieving a standout brand and marketing strategy.

Nothing is too big, and nothing is too small, and those ideas that you had, the things that you’ve written down in your journal, the things that you’ve prayed about and dreamed about, they’re actually possible. Let’s dive in and express those.

Terrica Strozier

Terrica Strozier is a unique individual who likes to call herself the “Special Sauce.” As someone who has worked in both corporate and government settings, she understands the constraints that can prevent people from highlighting their true talents. Terrica believes that everyone has something special about them, something that makes them stand out from the crowd. She is passionate about helping others discover and embrace their unique skills and talents. In a world where conformity is often encouraged, Terrica is committed to helping individuals separate themselves from the masses and thrive as their authentic selves.

More on Terrica:

Website  | LinkedIn | Instagram

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Highlights in this episode:

  • 00:00 Experienced brand strategist creates unique, successful brands.
  • 05:19 Discovering and marketing your innate talents.
  • 09:09 Consistency and clarity lead to achievable success.
  • 11:21 Ask clients targeted questions for better testimonials.
  • 14:51 Embracing openness to improve skills and talents.
  • 18:37 Overnight success in business takes time, effort.
  • 22:20 Offering comprehensive brand audit and actionable plan.
  • 24:45 Help friends, leave podcast ratings, make impact.

Terrica mentions a brand audit in our conversation–find out more about that here!

Embracing Your ”Special Sauce”: Becoming a Category of One

Are you tired of blending in with the crowd and ready to stand out in your own unique way? In a world filled with sameness, being a category of one allows you to carve your own niche and highlight the qualities that make you truly special. This blog post explores the concept of embracing your “special sauce”, the distinctive attributes that set you apart, and why it’s essential to market yourself as a category of one. Buckle up for a bold journey of self-discovery and empowerment as you break free from the mold and become the face that the crowd looks up to.

Being A Category of One: Carving Your Own Niche

Are you tired of fitting into a mold rather than breaking it? In a world that touts online marketing gurus and their templates, “proven” systems that you and your friends have disproven time and tme again, it’s no wonder we’re tired. Ready to stop being a part of the sea of sameness and start carving your own path? If you answered yes to both, then this blog is for you. Welcome to the landmark concept of being a “category of one”.

Becoming a category of one is all about highlighting the unique aspects that differentiate you from the crowd. It’s about embracing your ‘special sauce’, the distinctive flavors that make you uniquely–you. In essence, it’s a transformative journey from being just another fish in the sea to becoming the master of your particular oceanic corner.

Will this mean breaking from the big-name coaches? Possibly. Or it could mean taking what works, even if it’s only a tiny piece, and iterating, again and again.

The Special Sauce Theory

The theory of ‘special sauce’ is quite fascinating. It’s about illuminating those unique elements or talents that you possess, which might seem odd or out of place to you but are extraordinary to others. These could be abilities, insights, ideas, or even quirks that you alone possess–elements that set you apart and make you unique. You might not feel these individual attributes are all that unique, but the combination of how you use them always is.

For many of us, sometimes they’re like, oh, it’s this weird thing that I do. But for somebody else, they’re like, that’s amazing. I wish I could do that thing.

Terrica Strozier

While navigating through corporate or government frameworks, these special attributes are often ignored or suppressed. You’re conditioned to blend in, not stand out. Being too loud, having distinctive opinions, or being visually different is often discouraged, making you part of the crowd rather than the show-stealer. 

When we move into working for ourselves, we have to flip that thinking around. 

Why You Should Embrace Being a Category of One

So, why should you become a category of one? Or, to put it differently, why should you flaunt your special sauce openly rather than blend in? 

The answer, friends, lies in the power of differentiation. In today’s competitive world, hundreds and thousands compete for a specific job role, business niche, or public platform. Blending in with the crowd is not going to suffice. 

By embracing your “special sauce” and defining your own category, you create a unique brand that stands out from the masses. Your uniqueness becomes your greatest strength, enabling you to reach greater heights in popularity, reputation, and, most importantly, success. 

Embrace Your Unique Appeal

So, you’re on board with showing your special sauce. Now how do you market yourself as a category of one?

You start by acknowledging and owning your distinctive attributes. Embrace elements that make you unique and package them as your ‘special sauce’. Market your unique qualities, abilities, and outlook as your brand’s defining features. 

Are you an interior decorator who embraces clutter? Show it! Are autumn tones your go-to styling for your everyday wardrobe? Incorporate it. Do you love the vintage ribes? Use those visuals as a springboard.

Market yourself in a way that illustrates your individuality and distinctiveness. Over time, this will help create a reputation and identity that is genuinely one-of-a-kind–making you a category of one. The goal is to end in a place where a Facebook chat asking about brand strategists that really get the individual means your name automatically comes up–that is, if you’re Terrica.

The Bold Journey of One

Transitioning from “one among many” to “one in a million” is a thrilling journey. Like every other iteration of the entrepreneurial roller coaster, you’ll have wins and misses. It will take time to figure out exactly which parts of your special sauce need to be spoken about in what way. The overnight successes of the world weren’t so overnight–we just noticed them all at once.

It’s about breaking free from limiting constructs and embracing your true, unique self. This journey demands courage, the audacity to be different, bold, and outspoken. It might not be easy, but it is worth every step. After all, in the end, it will make you not just another face in the crowd but the face the crowd looks up to.

These overnight successes are years of people… putting out their content and cultivating their audience and building their authority.

Terrica Strozier

So, step up, embrace your special sauce, and boldly wear the badge of “category of one”. It’s time to stand out in your own unique way and let the world see you for who you truly are.

Britney Gardner [00:01:07]: Yes. Yes. More people need to hear about this idea, and it's all about being a category of 1. And how how do you market yourself if you are truly In your own category. So Terrica is a seasoned brand strategist and designer with 15 years of experience creating formative brands rooted in simplicity, rebellious spirit, and customer focus. Terrific's unique approach integrates data driven focused design with a comprehensive brand experience that helps her clients stand out in the market. And I've seen in practice and in play several of the brands that she's created, and she is the real deal. So I'm saying not just as someone who, yes, admires what she does, But also really, really admires the way she puts ideas out there and the way she's willing to put things online and work through them even if they don't end up being The things she runs within long run.

Britney Gardner [00:02:00]: Right? That is kind of what we're gonna get going. It's a little bit of a teaser of our conversation, so let's dive in. Alright. Terrica, welcome to the No Lake and Trust Show. I'm, really glad that you're here. We've known each other for a while. We've been in a lot of the same circles for a few years now, And, I feel like this conversation might be a little overdue, but we're here.

Terrica Strozier [00:02:20]: Happy to be here.

Britney Gardner [00:02:21]: Yeah. No. So we had a moment on Facebook or It's I I'm assuming assuming it was Facebook, where you started talking about something. It was a great post. I loved it. I've also used the term category of 1 here and there, you have a really, like, lovely and eloquent post about it. And I was like, yes. You need to come on the show.

Britney Gardner [00:02:38]: So I'd love to just dive in, and maybe we can do that with you starting to just Kind of tell the audience what that means to you, that term.

Terrica Strozier [00:02:46]: Yeah. Definitely. So category of 1 for me, I like to give my own term, which is Special sauce. People probably heard it before, but it's really fitting for me as a lot of people have Because of either prior, work constraints whether that's corporate or government or maybe even how they were raised, Haven't really been pushed to highlight all the things that are special about them. For many of us, sometimes they're like, oh, it's this weird thing that I do. But for somebody else, they're like, that's amazing. I wish I could do that thing. And that's what truly allows you to separate yourself from the masses That in many places like corporate, you are conditioned to be a part of the mass.

Terrica Strozier [00:03:32]: Like, nobody wants you to be too loud, stand out in any kind of way visually or auditory or have a, you know, heaven forbid, an opinion about things that are outside the constraints of The box. So I for me, like, category 1 allows you to highlight all those things that are truly unique and special about you.

Britney Gardner [00:03:54]: I love that. And I and I wanna acknowledge a couple things because anyone coming from corporate and then having to market themselves, it's a whole different beast. Right? Like, You were told to blend in. Right? The whole, like, you know, cubicle graveyard, the the gray monotony of the world. Right? Like Yeah. Standing out Maybe didn't get good good reactions all the time if you were in corporates. And, you know, there's probably a lot of stuff to unpack there if you're in that transition. I've not personally done that, but, you know, There's business therapists for a reason.

Britney Gardner [00:04:21]: Like, they're a good thing. Outside of that, you know, like, my son was saying something the other day because he's not, like, Sassy preteen mode right now. And he's like, you know, mom, I know there's no I in teen, but there is me. And he was, like, All about it, and he thought he was super clever. He's not all that wrong, really. Like, you know what I mean? He's really not. There's still the me. There's still the me that has to be a part of it.

Britney Gardner [00:04:44]: As you leave the team of corporate, you really have to start putting that me out there, and that can be an interesting place to be.

Terrica Strozier [00:04:52]: Yeah. It's a difficult place for most people to be, and that's usually when I have clients come to me and we're rebranding. I tell people, like, It can be such a personal process because you're, like, really diving in and breaking away from everything that you've been conditioned to do, which is Not highlight yourself at all. So it's, like, equally a personal process as it is, like, a business process.

Britney Gardner [00:05:19]: What's interesting there so, like, we've all done, like, one of those, like, you know, this is a your innate gift test, or we've had that moment where you're like, do you mean everybody does it like this? It's so easy. And the other person across the way is, like, looking at you like you're completely done, and they're like, no. That's not easy. You're just really good at that. You know? And we probably even in corporate or even in, you know, agency type jobs or, you know, if you've ever worked with Other people closely. We've probably all experienced that moments where this thing that feels so natural to us is acknowledged as something special, but that's different than turning around and being able to market it. And I think that's what you're you're really talking about here. So how are you Teasing that out of people.

Britney Gardner [00:06:01]: And how are you encouraging and or just telling them what to do to market that in a good way?

Terrica Strozier [00:06:07]: It's interesting. I like to say that it's a Blend of 2 things. I have a background in human services, so people and working and kinda getting underneath that Surface is I guess, would be a special sauce of mine. So I've blended that with my branding and my knowledge in the marketing space to then allow people to have that space To truly be themselves. I think when you give people the open space to say, hey. Nothing is too big and nothing is too small, and Those ideas that you had, the things that you've written down in your journal, the things that you've prayed about and dreamed about, they're actually possible. Let's dive in and, like Like, express those. They're like, I can do that? And I'm like, yeah.

Terrica Strozier [00:06:55]: This is permission. This is possible. And as they start to really, Like, express it. You're like, oh, this is good. Like, why didn't you just say that? They're like, I didn't know I could. And sometimes people just need the permission to know that it's possible and that other people wanna hear and see the same things too.

Britney Gardner [00:07:14]: Yes. I just yes. Everything I I believe in very strongly, I love it, and you spoke it very well there. One of the things that came to mind as you said that is I've had a few clients now over the last couple years who maybe it took a little bit of teasing from me for them to actually acknowledge this out loud, but it's come up in various different phrasing. My favorite way is I shouldn't have to market. People should just know how awesome this is because the person who said this, like, she's really good at what she does, And I agree with her. If the whole world just knew that you could get this from her, it'd be great. But, like, It's one thing to know that you have that special secret sauce.

Britney Gardner [00:07:54]: It's a different thing to figure out how to make it less secret.

Terrica Strozier [00:07:58]: Yes. It makes me think as soon as you said that growing up, my dad's one of his, like, favorite phrases was like, I'm not a mind reader, Tarek. If you don't tell me, like, what you on, I'll never know. And it's the same thing for for other people, for, like, your audience or anybody who may potentially be a prospect. It's like They're not mind readers. We are inundated with, like, information overload during the day. And so, like, if you don't find a way to Break through that noise and really express what you're trying to sell, what solution you're you're trying to provide. Like, Nobody will ever know.

Terrica Strozier [00:08:35]: You can't just say, I have this great website over here. Well, who's gonna find it? How are

Britney Gardner [00:08:39]: they gonna know it's there

Terrica Strozier [00:08:41]: at all? You have to mark it.

Britney Gardner [00:08:43]: You have to market. Yes. I you know, I've ranted about this in in several previous episodes. Like, I get really, Really peeved off at some of the big names, you know, the the business gurus, the girl next door types who are like, you know, just launch your course and maybe do, like, 4 weeks of content leading up to it. And I'm like, Eyes on page. Eyes on page. You have to figure out a plan to get the eyes on page. Like, oh my goodness.

Terrica Strozier [00:09:09]: If it was so easy for many of us and though those kind of blanketed statements frustrate me to know in because For the average small business or solopreneur, 4 weeks would not be enough to do Anything but barely you know, barely put you as a blip on somebody's radar. It's like you need months months. Like, these overnight Successes are years of people, like, putting out their content and cultivating their audience and building their authority, and You have to consistently show up and find your clear message. I tell people it doesn't have to be all fluffy and Eloquent, you just have to be able to say this is what I do consistently. And, like, Sure. There's, like, more than one way to do it and different types of content. But to me, in the simplest way, if I can say, I am x And this is what I am, like, here to do, and this is my mission and my vision. If you put that out enough, people will start to get clued in.

Terrica Strozier [00:10:16]: It's like, oh, wait. You know, they're really doing something over there, and I'm I'm I'm intrigued. Let me, like, tap in.

Britney Gardner [00:10:24]: When someone Has moved beyond the I don't want to market, I shouldn't have to phase. When once they've reached that point of acceptance, shall we say, once they've done that and and they're like, okay. I have this Special sauce. Right? Getting to that category of one status, which for me would mean, like, yes. I am aware there are people who also offer very similar services to me, but they're not offering it in the same way that I am, and they're not combining it in this way that makes it your special sauce. Right? How do You help people express that particular sentiment because there are a lot of people like me who do content. There are a lot of people like you who do, You know, brand consulting and design. Right? But I happen to know you do it in a in a really Unique wonderful way.

Britney Gardner [00:11:12]: I know that because I've been in and around you for a while, but but how how does someone, your average service provider type, do that?

Terrica Strozier [00:11:21]: So there's a couple different ways. I'm not gonna go the easy way, which somebody will like, just hire me. But What they can do to start off is to if they've had clients, actually go to clients and say because people just ask for testimonials, blanketed testimonials. What was it like to work with me? But ask really, like, targeted questions. What made this, process really either seamless or, you know, Gardner the best result for you. When you were considering other, providers what made you choose me, and that allows that kinda gives you a little spark to say, oh, wait. That's something different. I've been looking at it because we've all we all go and search and try to see what our competitors are doing.

Terrica Strozier [00:12:11]: So when people give you something different, you Kinda identified that nobody else put that on their site. K. This is something, and then I'm like, note it down, put it to the side. I also I do a lot of market research. I ask my audience a lot. If they follow me, why do you follow me? I ask people if I helped you or served you any way. Even if it's For content, what have I done? I asked peers like you in groups like, hey. What What do you see in me that you don't see in the market? Because we can only see so much.

Terrica Strozier [00:12:44]: And when you start to get those bits and pieces, they start to tell a story. And even if you can't fully flesh out what that is, it gives you the direction in which to go so that if you do hire someone like me, Another brand consultant or brand strategist, they can truly help you kind of, like, flesh that out and build it into, Like a comprehensive brand to, like, kinda move from there.

Britney Gardner [00:13:08]: I love that. And and I wanna point something out. What you just talked about, you know, talking with past content taking some time to actually interview them instead of, you know, sending them an email that has 4 generic questions on it maybe. Like, right? We've all done it. No shame. Okay? But, you know, taking that time, talking with peers. We're all busy. So even scheduling time with peers is going to be something that takes a little bit of time investment, spending time on group calls.

Britney Gardner [00:13:33]: Like, none of this is quick or easy at all.

Terrica Strozier [00:13:39]: I mean, I wish it was, but it isn't. And I I tell people, frequently because a lot of people will come into and, like, Interact with my brain in some type of way or, maybe, like, find my social and say, oh my gosh. Your stuff is so clear and it's so good. And I'm like, This is 7 years in the making. This is not something that I just decided to do, and I finally was like, oh, this is it. I got it. We're good. It's Like, it's been a lot of testing and assessing and doing different iterations and niches and, you know, micro kind of things and, You know, testing my messaging and my positioning and realizing, okay.

Terrica Strozier [00:14:19]: Wait. That doesn't work. And even as I grow as

Britney Gardner [00:14:21]: an individual and as a business, I'm like, Oh, I do this, and then it's the shifting. Right? I tell people consistently, there's power in in the pivot. Like, you don't have to stay in 1 space. You can move. Well, Nate, I'd love to acknowledge, like, I've seen you put out offers, you know, on Facebook and whatnot. And then, you know, a month or two later, 3 months, you know, whatever the timing is, be like, you know what? That was fun. I really want this instead. This is what I'm offering.

Britney Gardner [00:14:51]: And I love How open you are about it because how are we supposed to know, you know, that really good gift that we have, that that gift we've supported with talent and skill building over the years? How are we supposed to know how best to serve our people with it if we haven't tried different ways? Because we might think that we're doing it really, really well, But it could be better if we do something just a little bit different or tweak it in a different offer. Right? But I love how open you've been about this. It's It's been a joy to watch for me, honestly, as someone who's watched you come along the way and grow because you're not afraid of people seeing, I tried this, and I didn't like it. Now we're trying this instead.

Terrica Strozier [00:15:27]: Yeah. I appreciate that. Thank you. It's been a journey for me for so long. I was like, I'm just not gonna say anything even though inside my head, I'm like, say something. You know you want to. And I also did it Personally, for myself, but also for other people who were, like, tuning into my content because it's we've been in this, You know, online space and the gurus and other people are just telling you, I just had a 6 figure launch and it was amazing. And you're like, well, where did it come from? You know? And did that offer you just thought of it yesterday and you sold it the next day, like, I wanted people to see what it looks like when maybe you have a great idea.

Terrica Strozier [00:16:13]: And maybe either your audience isn't ready for it or the market isn't doesn't it at that point or maybe there's not viability right now. It could be later. I have a treasure fold of offers in the back in that maybe one day will, like, work better than what they're working right now. But for my audience today and how I can best serve, I had to tweak in testings, and I wanted people to see that iteration so they will have confidence that if you put something out, Even with all the marketing and all the strategy and it doesn't work, it's not a reflection on you. Just, like, see what did kind of work in that. You know, tweak it a bit, reposition it, and try again.

Britney Gardner [00:16:55]: You know, I gosh. I love that you say that so much. So I'm going to not name a few clients, but tell a story about one of my clients right now because I first started working with her 3 years ago or so. And we worked with each other on, content that she was using in ads to sell an a tiny offer for lack of better terminology. And, eventually, we decided to table that offer, and we've been in and around each other ever since. We're we're friends outside of clients as well. And that all came from just being in the online world. Right? Eventually, she came back to me and said, I am finally ready to start a podcast.

Britney Gardner [00:17:29]: I need a content plan. So I have, You know, weeks of topics mapped out because she's trying to do this while running a full fledged business as we all are. Right? So she came to me for that, and she Spent a year building out the foundation. She's got lots of good content. She's got over a year podcast episodes ready in the belt Sitting there. So now as she's moving back into an ad supported traffic strategy, she actually has something to direct the people to. But and this is wonderful. Like, I've truly, it's been a joy working with her.

Britney Gardner [00:18:01]: We have a great relationship. And, also, At one point about a year ago, I had a potential client who wanted a reference, and I gave her as a reference. And That client was really, like, digging in, but, like, what results has Britney gotten you? What results? And she's like, well, we are in a Foundation building phase right now. So she's like, it doesn't look like anything's happening right now. She got me early results with this other thing, and that's great. But we both know that right now, what we are doing isn't going to look like anything is happening, that we have to get to the other side. And, you know, not everyone's ready to hear that.

Terrica Strozier [00:18:37]: Yes. I as you were talking, I'm nodding my head because I've Gardner with other marketers and worked with other service providers, and this is a common theme where A lot of people have either been prepped or groomed for this overnight quick success. And once we step out of the online world To regular business, brick and mortar, your Walmarts, your Targets, your mom and pops, nothing is overnight. These people have been business, You know, decades, and it's a lot of work of a lot of failures, a lot of, you know, rejigging, Starting again, rebuilding, as you said, foundational work to kinda get you where you wanna go. And I love that you illustrated that story because it showcases in more than one way that, like, it's okay to just work on the foundation while you're building something else that you don't have to have something together in a month or 30 days or 90 days or any of these arbitrary time frames that it has to fit for you and for the goals that you want for your business.

Britney Gardner [00:19:50]: When someone gets that, when they're willing to put in the work and know that it's not going to be this, you know, Overnight success deal. Right? Yeah. I've seen such amazing things happen. And and it's you know, like I said, we've known each other. We've been in the same inter Internet online circles, you wanna call it for a couple years now. So I've been able to see the progression of some of the people that you've worked with. I've been able to see the progression, obviously, of my own clients. And the people who stick with it, not just consistently showing up, but consistently putting out offers, consistently working on their brand, and just really carving out That differentiated way so that they can actually claim the category of 1, you know, marketing status.

Britney Gardner [00:20:28]: It's been really amazing seeing Great things happen for them.

Terrica Strozier [00:20:33]: Agreed. And it's interesting you say that. I commented on a post that I made recently where I asked Everyone to rank their brands, how they felt about them from 1 to 10. And there was an individual marketer I really, Respect. Her name is Sarah Moon, and she put that it was a 10. And a couple people are like, I love your brand. And she said, it took me 11 years to get here and But mine is the time frame. Like, with time, your brand becomes just better.

Terrica Strozier [00:21:05]: It's like Like, Asian wine or I gave a I responded to that post, and I said it's like a great bread recipe. Right? Like, you Don't make the best loaf immediately. You're tweaking and testing and you gotta rise and go back and it's but once you get it, you're like, Oh, this is it. This is like it's everything. Right? So that's how, like, branding is. That's how marketing is. It takes time, but the more time and consistency you put into it, the better result you get at the end.

Britney Gardner [00:21:35]: I love that. And I think that's a really Great way to kinda close this, whole interview out just with that positivity that it will take time. And, yeah, there's probably some environmental factors that make The occasional loaf, you know, flop. The rise isn't good. You know? You know, maybe all of my loaves have flopped Every time I've tried to make bread, and I just don't do it anymore. But, you know, like, there's there's real things. Right? There's real things that can affect our offers and our marketing. And so long as we Stick to it.

Britney Gardner [00:22:04]: We keep working on it. We tweak that recipe a little bit. We will get there if we don't quit. I love that sentiment. So, Terrica, thank you. I know that there are obviously ways to work with you. I know I've seen that you've got brand audits as an offer lately. Will you just tell us a little more about that?

Terrica Strozier [00:22:20]: Yeah. I've created this container of a brand audit because after working with many clients and just kinda Giving advice in different spaces, I've really observed that people really need to have a comprehensive idea of where they are currently and actionable steps how to get to the next phase that they want to, whether that be a blend of personal and business goals. And to be honest, rebranding isn't always a solution for everybody. Sometimes it's just, like, actionable Tweaks in your business right now because some of the smallest steps make some of the more massive results that you need. So I wanted to create an offer that wasn't just I just need a rebrand. So I have a brand audit right now. I take a look at the full gambit of the business from websites to sales pages to client experience, the full customer journey. I give a video overview of everything as well as an action plan paired with that and then a follow-up 1 hour session for final, like, q and a's and any type of, additional, like, assistance that people need.

Britney Gardner [00:23:33]: Perfect. Oh my gosh. As tempted as I am to be like, yes. I'm your next client on that. I just I know the wealth of experience that you bring to that information, and I've always benefited personally from someone who I respect and trust, obviously. He being like, I know you think you're showing up like this, but what it actually looks out like is this. And I think that's exactly what you're delivering for people. So friends who are listening right now, this is this is an amazing offer.

Britney Gardner [00:23:59]: You should go check it out. We'll have links obviously in the show notes to all of Terrica's stuff. And, Terrica, I just wanna thank you for The the time that this conversation, was the investment and and just for sharing so much information with us.

Terrica Strozier [00:24:12]: Oh, you're so welcome. It was a great time.

Britney Gardner [00:24:15]: Alright, friends. I hope that you enjoy that as much as I did. I really, really love what Terrika stands Or and I think that you guys can all learn something from this conversation. Hopefully, even just a little bit of what I learned from it. See you in a couple weeks. If you found value from this episode, there are 2 things you can do to thank me. The first is share it with a friend. If you enjoyed this episode, you learned something from it, odds are you know somebody who needs to hear this message.

Britney Gardner [00:24:45]: I do truly believe that a rising tide lifts It's all boats. And if you help that friend with something that they need to do, we're gonna have less crappy marketers out there, which means less scams, And we get to help more people in those ways that we uniquely are meant to help them. The second thing you can do is leave a rating on whichever Podcast app you are listening to the show on right now. Doing that helps me reach more people, getting again the same great information out there, and we all make a better, happier, effective, and ethical world as a result. Thanks so much. See you guys in a couple weeks.

Music by Michael De La Torre. Thanks, Mikey!