Britney covers the basic tenets of branding for those existing solely online or looking to build their online presence.

TOPICS DISCUSSED IN THIS EPISODE:

• What is necessary and what isn’t necessary for the average solopreneur
• The paradox between wanting to see authenticity in others but not offering it ourselves
• My personal story about the sober reality of the noise on social media
• Only real and honest stories will cut through the social media noise in today’s world
• Why emulation leads to comparing your current to someone else’s best
• Your combination of skills + value is your brand and defines your brandscape
• How being vulnerable allows you to work with clients that fully trust you
• Why you can’t have impact without being seen
• Impact: you’ll never know what ripples you set forth into the world unless you try
• Why gaining control of your social media time increases your visibility
• Your on-brand social media presence contributes to you being the go-to expert in your niche

QUOTABLES:

RESOURCES MENTIONED:

• Daring Greatly by Brené Brown
• Social Media Simple Start Waitlist

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SPONSORED BY:

The Ignite Your Brand Quickfire Challenge

Music by Michael De La Torre. Thanks, Mikey!