Today we’re going to be talking about a not so sexy topic: decision fatigue. But we’re going to approach it from the perspective of having a plan to avoid it, and work through it if it’s something that you actually do experience.

Topics discussed in this episode:

  • The reality that decision fatigue is real for all of us as human beings, no matter what we do for work
  • Is your workflow showing that you have fallen victim to decision fatigue?
  • Why taking even small decisions off your plate (like what you’re going to wear) will help with your decision making
  • How can you make showing up easier for you in your business?


If you know that you’re going to make poor decisions throughout the day if they’re not already made for you, you need to acknowledge at the very least that having a plan for your marketing is going to prevent some of those bad decisions.

If really brilliant people are taking just one less decision off their plate each day so that they can make better decisions later, you should find a way to do the same thing for your business.

Whatever you can do to make showing up easier for your business, whatever you can do to prevent decision fatigue from hurting your visibility, find a way to implement that.

There are multitudes of ways you can reduce your decision fatigue in your business. You’ve got to find the best way for YOUR business.

If your brand (who you are, who you serve, and how you serve them) is unclear, you’re going to be having a ton of decision fatigue.

Resources Mentioned

To Market Your Business Online:

Navigating how to market your service business online–especially when you’re moving from 1:1 services to a 1:many model–doesn’t have to be hard even when you have a lot of moving parts.

You just have to know where you’re going. The Biz GPS Intensive is the best way to get that 30,000-foot view of your business–and a concrete plan for the next six months.

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Music by Michael De La Torre. Thanks, Mikey!