Ever heard “cash flow is king?” We’re going to be talking about that along with the concepts of depth and beauty as they apply to your business, and we’re doing that right here on my anniversary, 150th episode!

Topics discussed in this episode:

  • Why depth and beauty matter for your business
  • Truths about organic marketing
  • How to create authority with your content
  • Your business as an ATM machine
  • Three ways you can create that cash flow for your business


If you have a business built on depth AND beauty, all the updates in the world cannot harm your business.

A pretty Facebook ad might have converted before, but it’s gotta have some substance to stand out today.

If you think your potential clients aren’t doing a quick check through your social media to see if you really know what you’re talking about — even if they didn’t find you on social media — you’re wrong. We’re all doing this. I promise.

Depth and beauty are always going to show up in my life.

You can still set up an actual ATM machine for your business that isn’t built on a one trick pony. What is it? It is authentic, automated marketing.

Resources mentioned

To Market Your Business Online:

Navigating how to market your service business online–especially when you’re moving from 1:1 services to a 1:many model–doesn’t have to be hard even when you have a lot of moving parts.

You just have to know where you’re going. The Biz GPS Intensive is the best way to get that 30,000-foot view of your business–and a concrete plan for the next six months.

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Music by Michael De La Torre. Thanks, Mikey!