Episode 135: How to Blend Practical and Spiritual Aspects of Branding

Justin and Emily, co-founders of Root+River, share their unique take on branding, its spiritual roots, and how to connect with the soul of your brand.

TOPICS DISCUSSED IN THIS EPISODE:

  • We define defiant leaders as leaders who are sure certain that they want their business to change their industry or the world in some way.
  • Emily and Justin walk through how they lead their clients to discover the soul of their brands.
  • Brands are, at their heart, a spiritual (not religious) experience.
  • How being unclear in your messaging leads to insecurity and makes us revert to sameness.
  • Why your mission is important, not your mission statement.
  • The best way to decide on a category and how to incorporate that in all of your language.
  • The power in the spirit of play.
  • The true definition of branding (hint: it’s not your logo or colors).
  • Your root belief and how it is more important than “polarizing ideas”.
  • Emily and Justin’s take on ethical marketing in 2021.

TRANSCRIPT:

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Music by Michael De La Torre. Thanks, Mikey!