Raul Hernandez Ochoa of Do Good Work dives into growing your brand culture with your business as you scale. We cover the pitfalls on both the team level and the product level as well as how to incorporate your core values into the daily minutiae of

TOPICS DISCUSSED IN THIS EPISODE:

• Raul talks about scaling with a holistic approach and taking into account more than just profit
• Why culture and brand go hand in hand together
• Thinking of a brand and branding as a living thing
• What to pay attention to as you expand your team
• How you treat employees and freelancers is both the same and different than how you treat vendors
• The most-common hiccups as you grow a business from a product or offer experience
• How to hire people that align with your brand and work for the common good
• Separating your quality of output as a leader from your team’s output quality as you’re training them
• We each talk about personal stories about enjoying an incredible brand culture
• How to incorporate core values into daily minutiae
• The value of a 1-page standard operating procedure

QUOTABLES:

[Tweet ““There’s only a select number of feelings that humans experience. Whatever you’re delivering has to be aligned with the brand feeling.” – Raul Hernandez Ochoa]

[Tweet ““You might do some heavy lifting when you bring people on, but it’s just a season. Once you have that heavy lifting is done you can enjoy the benefits after.” – Raul Hernandez Ochoa]

[Tweet ““The leadership team is everything–maintaining it so that your strategies and your values are simple to remember and easy to communicate.” – Raul Hernandez Ochoa]

MORE ON RAUL:

Website | Instagram

RESOURCES MENTIONED:

• Raul’s book, Productive Profits
• MemberVault

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TO BUILD YOUR BRAND:

Britney has a variety of ways to work with her, from DIY digital courses for visibility and brand awareness, the Content Lab mastermind, all the way up to done-for-you complete business strategy solutions.

Music by Michael De La Torre. Thanks, Mikey!