First Define, Then Apply (Brand Foundation, then Marketing Foundation) #103

Table of Contents

All of branding can be broken down into two phases: first, define your brand, then apply it and market your business. In this short episode, I dive into the questions of The Brandscaping Method you need to answer in each phase.

TOPICS DISCUSSED IN THIS EPISODE:

Starting scrappy or bootstrapping, in the beginning, means you’ll develop your brand messaging over time
The two phases of building a wildly successful brand
How I developed my “signature process,” The Brandscaping Method
The first phase of building your brand covers all the thinking things
The second phase covers all the doing things
Why people buy you instead of your offers
Authentic consistency and mastering your message
The five things you need to know about your marketing foundation
Why you need to put your marketing foundation together with your brand foundation

QUOTABLES:

“It’s a rare, rare thing to start a business and immediately have brand direction. You have to get in the weeds and feel out your processes and methods.” – @britneygardner

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“The first phase of defining your brand includes all of the thinking things: from a-ha moments to brand positioning.” – @britneygardner

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“It isn’t a coach people want. It’s a confident leader they can believe in.” – @britneygardner

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“Those who are in demand all have clearly-defined processes… they are incredibly consistent in their messaging.” – @britneygardner

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RESOURCES MENTIONED:

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TO BUILD YOUR BRAND:

Britney has a variety of ways to work with her, from recorded workshops guiding you through DIY brand-building skills all the way to complete brand crafting with the Intentional Business VIP and brand photography.

Music by Michael De La Torre. Thanks, Mikey!