brand foundation and marketing foundation

 

 

All of branding can be broken down into two phases: first, define your brand, then apply it and market your business. In this short episode, I dive into the questions of The Brandscaping Method you need to answer in each phase.

TOPICS DISCUSSED IN THIS EPISODE:

  • Starting scrappy or bootstrapping, in the beginning, means you’ll develop your brand messaging over time
  • The two phases of building a wildly successful brand
  • How I developed my “signature process,” The Brandscaping Method
  • The first phase of building your brand covers all the thinking things
  • The second phase covers all the doing things
  • Why people buy you instead of your offers
  • Authentic consistency and mastering your message
  • The five things you need to know about your marketing foundation
  • Why you need to put your marketing foundation together with your brand foundation

QUOTABLES:

RESOURCES MENTIONED:

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TO BUILD YOUR BRAND:

Britney has a variety of ways to work with her, from recorded workshops guiding you through DIY brand-building skills all the way to complete brand crafting with the Intentional Business VIP and brand photography.

Music by Michael De La Torre. Thanks, Mikey!