Know, like, and trust are three different words, but that doesn’t mean they are all connected. The first step in building your know, like, trust factor is capturing attention or interest, but what about the rest? How do you build the like and move into trust? That’s what we’re diving into on today’s episode of the show.
Topics discussed in this episode:
- What to do after you capture the interest of your audience
- The difference between being seen and heard
- Remembering that you were once your dream client and realizing the “Experts Curse”
- 3 questions to ask yourself to make sure your audience feels seen and heard
Quotables:
Know, like, and trust are three different words, but that doesn’t mean they are all connected.
Even though I didn’t have all the answers, I felt better because I knew I was seen.
It’s important to keep in mind that we were once our best clients.
Helping your audience feel seen and heard is the first step to them acting on your call to action.
Resources Mentioned
To Market Your Business Online:
Navigating how to market your service business online–especially when you’re moving from 1:1 services to a 1:many model–doesn’t have to be hard even when you have a lot of moving parts.
You just have to know where you’re going. The Biz GPS Intensive is the best way to get that 30,000-foot view of your business–and a concrete plan for the next six months.
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Music by Michael De La Torre. Thanks, Mikey!