nadda adamjee brand story

Branding professional Nadda Adamjee shares her love of brand storytelling, overcoming her own content struggles, and using cultural experience as a storytelling connection.

TOPICS DISCUSSED IN THIS EPISODE:

  • How Nadda came upon a strategy that works for telling your brand story and it quickly became her best content
  • Why following someone else’s formula–even if they’re successful–might not be the right path for you
  • Nadda’s own “post for the sake of posting” content struggles led to something great
  • The difference between macro stories and micro-stories
  • Why the most “normalized” things of your life are often the easiest ways to connect on social media
  • How Nadda uses shared cultural experiences to add depth to her brand story
  • Nadda uses the early-morning wakeup story as an example of relating a farm life to a power-CEO
  • Why Nadda offers a brand identity challenge
  • Nadda’s test for cultural appropriation

QUOTABLES:

MORE ON NADDA:

Website | Instagram

RESOURCES MENTIONED:

Stitcher | Google Play Podcasts | Podcast Feed | How To Subscribe

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TO BUILD YOUR BRAND:

Britney has a variety of ways to work with her, from DIY digital courses for visibility and brand awareness, the Content Lab mastermind, all the way up to done-for-you complete business strategy solutions.

Music by Michael De La Torre. Thanks, Mikey!