Branding professional Nadda Adamjee shares her love of brand storytelling, overcoming her own content struggles, and using cultural experience as a storytelling connection.
TOPICS DISCUSSED IN THIS EPISODE:
- How Nadda came upon a strategy that works for telling your brand story and it quickly became her best content
- Why following someone else’s formula–even if they’re successful–might not be the right path for you
- Nadda’s own “post for the sake of posting” content struggles led to something great
- The difference between macro stories and micro-stories
- Why the most “normalized” things of your life are often the easiest ways to connect on social media
- How Nadda uses shared cultural experiences to add depth to her brand story
- Nadda uses the early-morning wakeup story as an example of relating a farm life to a power-CEO
- Why Nadda offers a brand identity challenge
- Nadda’s test for cultural appropriation
“These [business] formulas are there to help you, but they’re not the only thing. You can think outside of them.” – @NaddaSalim
“We think our life is mundane, but really mundane things can be connectors if you use the right words to explain it or the right image to talk for you.” – @NaddaSalim
MORE ON NADDA:
- Nadda’s Facebook group, Branding For Creative Entrepreneurs
- Branding Bootcamp
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TO BUILD YOUR BRAND:
Britney has a variety of ways to work with her, from DIY digital courses for visibility and brand awareness, the Content Lab mastermind, all the way up to done-for-you complete business strategy solutions.
Music by Michael De La Torre. Thanks, Mikey!