How to Craft an Authority Opinion #063

how to craft an authority opinion with britney gardner, brand strategist

Brand strategist Britney Gardner talks about why building an authority opinion or platform for you business is the best way to spread your message and build your Know, Like & Trust factor; she shares how to craft one.

TOPICS DISCUSSED IN THIS EPISODE:

  • Britney talks about the difference between everyday opinions and authority opinions
  • She gives examples of each
  • She explains one of the authority opinions she’s built her personal branding ideals upon
  • Britney talks about how to look for advice, and how this translates into authority
  • She tells listeners where they can find out more about building authority in their personal brands

QUOTABLES:

“While others may help shape [your opinions], it’s your decision as to whether you own them.” – @britneygardner
Click To Tweet

“Your authority begins because you’ve been there and got to the other side.” – @britneygardner
Click To Tweet

“When forming an authority opinion, you need to think critically.” – @britneygardner
Click To Tweet

RESOURCES MENTIONED:

Stitcher | Google Play Podcasts | Podcast Feed | How To Subscribe

LEAVE A RATING & REVIEW HERE

Music by Michael De La Torre. Thanks, Mikey!

Related Articles

  • The Difference Between Good and Great Content #244

    The Difference Between Good and Great Content #244

    Every business out there needs content. Whether for your website, blog, or social media, content marketing is how you attract potential customers and keep existing ones engaged. The process is how you move strangers into true believers–those 1000 true fans every business strives for. The question is, what separates good content from great content? In ... Read more

  • Clearing the Confusion: How Content Marketing Differs from Social Media Marketing

    Clearing the Confusion: How Content Marketing Differs from Social Media Marketing

    In this wild world of ours, businesses are always on the hunt for new ways to conquer the digital realm and make their mark. Enter two heavy hitters: content marketing and social media marketing. Now, these juggernauts might sound like they’re cut from the same cloth, but let me tell you, they’ve got their own ... Read more

  • Use Content Marketing To Create Boundaries With Your Clients #243

    Use Content Marketing To Create Boundaries With Your Clients #243

    As a content creator, you know that the internet is a vast and sprawling place. It can be tempting to cast a wide net and try to appeal to as many people as possible. However, it’s important to remember that not every person or business is a good fit for you. That’s where boundaries come ... Read more

© 2023 All Rights Reserved

Privacy Policy & Terms of Use