How to Craft an Authority Opinion #063

how to craft an authority opinion with britney gardner, brand strategist

Brand strategist Britney Gardner talks about why building an authority opinion or platform for you business is the best way to spread your message and build your Know, Like & Trust factor; she shares how to craft one.

TOPICS DISCUSSED IN THIS EPISODE:

  • Britney talks about the difference between everyday opinions and authority opinions
  • She gives examples of each
  • She explains one of the authority opinions she’s built her personal branding ideals upon
  • Britney talks about how to look for advice, and how this translates into authority
  • She tells listeners where they can find out more about building authority in their personal brands

QUOTABLES:

“While others may help shape [your opinions], it’s your decision as to whether you own them.” – @britneygardner
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“Your authority begins because you’ve been there and got to the other side.” – @britneygardner
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“When forming an authority opinion, you need to think critically.” – @britneygardner
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RESOURCES MENTIONED:

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Music by Michael De La Torre. Thanks, Mikey!

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