how to create content pillars

We all know content is a crucial part of our marketing, but so many online service business owners find themselves staring at a blank doc with that blinking cursor and writer’s block. A content system and content pillars are the combination that takes that trouble away and makes content creation easy!

TOPICS DISCUSSED IN THIS EPISODE:

  • No matter the size of your company, you need to be sure to have a clear marketing message
  • We define “content pillars” as the 3 themes you are known for
  • How to use a 3 part message to keep your brand promise in tact
  • Content pillars keep you from having writer’s block and keep your content organized
  • Why your brand is your reputation and how to use that to create content pillars
  • How to determine your strong opinions (and why you need them)
  • Defining “AIT” content and using a life coach for a full example
  • Sharing why it’s okay for your bucket content to bleed into one another (in fact, why it’s a good thing!)

QUOTABLES:

RESOURCES MENTIONED:

Stitcher | Google Play Podcasts | Podcast Feed | How To Subscribe

LEAVE A RATING & REVIEW HERE

TO MARKET YOUR ONLINE BUSINESS:

It’s really hard to navigate the online business world if you don’t know where you are now and where you’re going; the Biz GPS Intensive is the best way to get that 30,000-foot view of your business–and a concrete plan for the next six months.

Music by Michael De La Torre. Thanks, Mikey!