How to Use Marketing Metrics with Hayley Fiser #084 - Content Strategy by Britney Gardner

Table of Contents

Hayley Fiser joins us to give the everyday social media user the information they need so they can make informed decisions about how much time to invest in building a social media account.

TOPICS DISCUSSED IN THIS EPISODE:

How both Hayley’s business and best client shifted with customer feedback
Why Hayley is educating her audience on marketing metrics for Instagram
What a click-thru-rate (CTR) means to you and your business
How to know the time you invest on social media is effective
Hayley’s thoughts on viral posts and what to balance them with
Why your content that creates the most sales will likely not have the most engagement
Hayley’s thoughts on hashtag usage on Instagram
How to be aware of your best client’s user habits on a social media platform
Using Instagram stories to gauge interest for feed posts.

QUOTABLES:

“We have the access to online metrics, but most of the time we don’t know what to do with them without a marketing background.” – @thehayleyfiser

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“[You want to know] how many eyeballs did you get in front of and how many people actually took action, because that’s how you know you’re getting in front of the right eyeballs.” – @thehayleyfiser

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“When someone says ‘this is going to get you a million dollars’ I’m going to be like ‘how’ and bust what they just said.” – @thehayleyfiser

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“Viral posts are a part of what you should be doing, but that’s just to build awareness, not to make a sale.” – @thehayleyfiser

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MORE ON HAYLEY:

Website | Instagram

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Music by Michael De La Torre. Thanks, Mikey!