Today we are talking about inclusive marketing and shoulder clients. Some of the concepts I’m going to be talking about are very specific, and maybe even feel exclusionary — they’re not. This is actually a way for you to draw people in.

Topics discussed in this episode:

  • Why inclusive market and allowing people to self-select you is important
  • Why Britney does not like the term “Ideal Client Avatar”
  • The four levels of clients as Britney sees them
  • Going beyond the ideal client avatar and to the best client profile
  • What a shoulder client is
  • Why it’s important to be able to tell people when you aren’t a good fit for them


Resources Mentioned

To Market Your Business Online:

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You just have to know where you’re going. The Biz GPS Intensive is the best way to get that 30,000-foot view of your business–and a concrete plan for the next six months.