Host Britney Gardner talks about the subtle ways in which you may be damaging your know, like and trust factor through a personal story.

TOPICS DISCUSSED IN THIS EPISODE:

• Britney tells a personal story from her school days about how competition pushed her to excel past her natural talent limitations.
• What to do (or what not to do) when you realize that no matter how much you practice you won’t be #1.
• When you aren’t trying hard and do just enough to get by, you kill your KLT factor.
• Once you realize this, you’ll see your “heroes” falling down everywhere.
• Britney discusses how timing and messaging play together in your brand authority.
• Planning out your brand + posting schedule gives you the flexibility to have a life and a business that thrive together.
• Sending surveys to your target market allow you to gain content your audience really wants to hear.
• How to formulate your content using words that already build trust in your audience.
• What kinds of photos to use in both the startup phases and ramping up phases of business.
• Why you can’t ignore social media if you want to build or expand your business.

QUOTABLES:

RESOURCES MENTIONED:

• How to Turn 3 Images into 27 Posts of Content
• Simple Social Media: Build a Starter Social Media Plan in 15 minutes a Day

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Music by Michael De La Torre. Thanks, Mikey!