the new know like and trust for 2021

It wasn’t all dumpster fire–there are a lot of good things that came out of 2020, too, and here are a few we can all learn from as we move into 2021 and meet the new minimum to build up your know, like, and trust factor.

TOPICS DISCUSSED IN THIS EPISODE:

  • Taking a moment of reflection to talk about the things that we gained this year, not just the things we lost
  • I talk about my favorite menu from a local restaurant, how it led to a great discussion, and how it inspires my naming and copywriting moving forward
  • What my whiskey habits have to do with building your know, like, and trust factor
  • Adding stats to your communication as a way to build trust
  • Drawing a line as your new baseline for product/service quality
  • Remembering we inspire others all the time

QUOTABLES:

RESOURCES MENTIONED:

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TO BUILD YOUR BRAND:

Britney has a variety of ways to work with her, from DIY digital courses for visibility and brand awareness, the Content Lab mastermind, all the way up to done-for-you complete business strategy solutions.

Music by Michael De La Torre. Thanks, Mikey!