The Know Like & Trust Show – Podcast

a show about using content marketing to build a warm audience of happy buyers

Welcome to The Know, Like & Trust Show.

We are the content rebels. We’ve got zero time for busy work that masquerades as marketing. And we’re done with losing the impact of our big message to satisfy some SEO or silly, social media algorithm rules.

This is a show about marketing for established solo-ish entrepreneurs who want to build real relationships with clients online.

Join me each week as we make your content WORK for you.

Your host is Britney Gardner, a content strategist and creator of Uncommon Content.

the know, like & trust show



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Nominate a guest for the show

Do you have content or marketing knowledge that leads to great discussions? Or have you gone through a marketing experience and learned something along the way (especially if you learned something not to do!)?

We’re always looking for guests that can provide:

  • tactical techniques to build your brand in the online business space (fluff and general topics need not apply)
  • content or marketing stories with analogies or client successes that really drive the point home
  • please have a story or lesson with three takeaways that online service-based businesses can apply

Most recent episodes:

  • Build Your Know, Like & Trust Factor Through PR with Dina Behrman

    Build Your Know, Like & Trust Factor Through PR with Dina Behrman

    Questions and Answers for Building Your Know, Like & Trust Factor Through PR 1. How does Dina Behrman define PR and how does she convey its relevance to solo entrepreneurs and small business owners? She defines PR as leveraging other people’s platforms to share one’s story and expertise. She conveys its relevance to solopreneurs by…

  • Short Form to Long Form: Maximizing Your Content Library for SEO Benefits

    Short Form to Long Form: Maximizing Your Content Library for SEO Benefits

    Repurposing Short-Form Content Into Long-Form Content Hey there, fellow service providers! A few weeks ago, I promised to discuss a slightly unconventional topic – transforming a library of short-form content into long-form pieces. While I usually focus on repurposing long-form content into shorter formats, this question emerged during the Social Search Summit, where I participated…

  • Maximize Your Content: AI Tools for Smart Repurposing Strategies

    Maximize Your Content: AI Tools for Smart Repurposing Strategies

    How To Create More Time For Your Life Without Compromising Your Business Your business should support your life, not the other way around. I’ve been spending quite a bit of time on non-content-related activities lately, like painting and gardening. I’m exploring acrylics, oil pastels, and mixed media on canvas, and I’m absolutely loving it. I…

Do you need a content strategist to speak to your audience?

More info on my speaker’s page

I regularly guest on other shows on topics such as:

  • the mindset behind showing up
  • how you can damage your personal brand and kill your KLT factor without realizing it
  • how to stand out on social media with thought leadership content
  • building authority with an evergreen content plan