Make Content Strategies Simple Again: How Content Marketing Specialists Elevate Your Everyday Messaging

Are you over waking up each morning and racking your brain for new social media content? Or does it seem like you’re constantly reinventing the wheel every time you create something? If that’s a big YES, then it’s time to take a step back and simplify your content strategy, my friend.

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Enter content marketing specialists. These experts know how to elevate your everyday messaging, giving you the “what to say on the daily,” the “where” to say it, and the “how” to make that messaging evergreen. It’s a heavyweight punch of relief for all those wondering where their next post idea was coming from.

It’s high time your content got a major upgrade. Let’s take a look at how content marketers can help streamline your conversations and make creating content simpler.

What Is Content Marketing?

It’s basically the art of creating and sharing valuable and relevant content to attract and engage a specific audience. It’s like making a delicious cake, but instead of flour and sugar and vanilla, you’re using blog posts, videos, social media, and all sorts of other content to win over your target market. And when it’s done right, it can be a game-changer for your business or brand.

You know you should be counting on content marketing (that is, using content to market your services or programs) to reach your audience and create meaningful relationships, but what is a content marketer?

Oh, if only someone could step in and really dial up the content strategy so you know what to say and have it generate steady leads for your business…

Enter the content marketing specialist. These magical creatures can elevate your digital messaging to the next level by creating content that not only grabs your audience’s attention but also helps establish a more engaging online presence. Whether they’re whipping up eye-catching visuals or penning witty one-liners for social media posts, these experts know how to make the most of the platform and your message–weaving a consistent narrative through all your content to build up the Know, Like, And Trust Factor. So, if you’re ready to level up your content game, these are the folks you want on your marketing team.

What Role Do Content Marketing Specialists Play?

So, you’re probably wondering what role do content marketing specialists actually play? Do they just sit in their ivory tower, giving strategic advice on topics like “what to say”, “where to say it”, and “how to evergreen it”?

The answer is both yes and no. Content strategists largely do just that–consult and share a strategy for you to implement.

But content marketing specialists are much more than strategists; they are also doers. They’ll provide the strategic guidance your team needs to make informed decisions, but they’ll also handle the day-to-day work of producing and publishing content. This way you don’t have to spend time worrying about executing content creation; instead, you can get back to focusing on what matters—driving results for your business.

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The Different Ways Content Specialists Can Help You Elevate Your Messaging

When you enlist the help of content marketing specialists, you can have peace of mind knowing that a team of professionals is handling your content strategy. They can do all the heavy lifting for you, from figuring out what to say each day to how to evergreen what works.

content creator for six-figure course businesses

These wizards of content can help you develop a compelling content plan with throughlines so that your audience never gets bored and always comes back for more.
Fulfilling the Kindergarten Rule (must play well with others), they’ll make sure your valuable content topics lead one to another so your content takes your audience on a trust-building journey.
They can work their magic to create all kinds of content, from blog posts and videos to infographics and social media ads, that’ll have your target audience eating out of the palm of your hand.
Also, they’ve got the writing skills–so if you’re more of a video person, they’ll do the heavy lifting of high-quality writing in your voice.
Need help with content distribution? No problem! These geniuses can help you determine the best channels and tactics to get your content in front of the right people with search engine optimization and keyword research.
Want to track and measure the success of your content? These sorcerers have got you covered with their knowledge of analytics and data-driven insights.
And let’s not forget the importance of staying up-to-date with the latest trends and changes in the digital landscape (can you say–cough–algorithm?). These pros are always on the pulse, making sure you’re one step ahead of the game.

Moreover, they can help you create distinct messaging packages with multi-faceted marketing campaigns, honing your content strategy and helping you reach larger audiences. Now that’s what we call elevating your messaging!

How to Maximize Your Content Strategies With a Specialist

Okay, let’s get down to business and talk about how to supercharge your content marketing strategy with the help of a specialist. Now, you might think you have your foundational brandscaping basics down pat—what to say, where to say it, and how often to say it are the ways we implement those basics. But have you ever considered a content audit? It’s like a tune-up for your content, and that’s where the content marketing specialist comes in. They help you look under the hood and assess how your content is performing and how it can be improved.

And trust me, it’s not just about slapping some new paint on the same old car. These specialists will dig deep to see what’s working and what’s not, and they’ll make recommendations for how to optimize and streamline your content to achieve better results. That may involve:

revisiting older, great content and pair it with new stories or hooks
gently releasing old topics that didn’t perform well
setting up a content measurement system in your business
changing the frequency of your editorial calendar–and that might not mean adding in more, but letting go of some!
adding in some new types of content, or stopping what isn’t working on certain platforms

Whether it’s reworking your headlines to grab more attention, tweaking your CTAs to drive more conversions, or revamping your visuals to be more eye-catching, these maestros will have your content creation firing on all cylinders. So, if you’re ready to take your content game to the next level, it’s time to call in the experts.

By measuring what’s working, what isn’t working, and what needs refreshing, they can provide advice on how to build an evergreen content strategy that keeps you top of mind with your customers. So stop struggling with your everyday messaging and let the professionals take care of it for you!

Tips for Finding the Right Content Marketing Specialist for You

So you’ve decided to bring on a content marketing specialist, but now what? Picking the right person for the job can be tricky business—but it doesn’t have to be. Here are a few tips for finding the Content Marketing Specialist who will take your content strategy to the next level:

First and foremost, look for someone who understands your vision and is passionate about helping you meet your goals. Ask questions about their qualifications, experience, and track record to make sure they can deliver tangible results.
Decide if you want to work with a solo provider that can blend into your team or become one of many clients in marketing agencies–where you could get lost among the many but you’d benefit from a wider range of experience.
Once you’ve found someone with the right skillset and experience, interview them to find out if they’re the right fit for you. Research shows–a hire that drives results isn’t the only decision. Oftentimes clients let go of a contractor simply because of personality mismatches, especially when you’re asking them to create content in your voice! Make sure they understand your messaging goals and how you want them to help make them happen before embarking on any project together. With the right content specialist on your side, you can look forward to improved SEO rankings, increased engagement rates, and overall better visibility for your brand.
Hire them for a test content run outside of a formal package. This may involve them creating a piece of content that’s long-form (blog post, video script, etc) and showing how they’d create smaller, social media friendly pieces out of it. It could also involve asking them to develop a short content plan for you or auditing your current email marketing.

What skills should a content marketing specialist have?

writing and editing content
basic SEO keyword research and SEO best practices
how to set up an editorial calendar aka content calendar
sourcing graphics to pair with written content
a track record of effective content marketing
content database management or setup
organized and able to work on deadline (I can’t believe I have to say this…!)

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What are more specialized skills not all content marketing specialists have?

extensive SEO knowledge
video editing for repurposed content
writing skills in multiple styles or voices
extensive coding or digital tool connectivity skills (such as connecting your email system with Zapier with your CRM)
digital marketing in paid media

Hiring a content person, whether they work in team with you or you become a client of their agency–is a personal decision. It’s okay to let your feelings be involved when high-quality content representing your personal brand is on the line!

Conclusion

So there you have it—successful content marketing specialists are the new superheroes in your quest for higher engagement and more effective content strategies. They’ve got the skills and the know-how to help make content strategies simple again by keeping your everyday messaging fresh and relevant. So if you want to be the envy of all your competitors, let the superheroes of content marketing swoop in and save the day!