I discuss how a criticism over a photo on Facebook spurred an entire idea on how to make waves, and why it’s important to do so in a crowded industry.
TOPICS DISCUSSED IN THIS EPISODE:
- I tell a story about a not-potential-client not getting my work
- The difference between your best client and a client you can help
- The adjectives that light you up will turn away clients who don’t “get you”
- The difference between criticism and constructive criticism and why that matters in branding
- Being visible can be scary for two big reasons
- I liken tribe building to email list-building advice
- The first (and only?) homework assignment from this podcast
- I give three examples of finding where your business can stake a claim
- How to specifically call out the people you do (and do not) want to work with
- If you’re not willing to stake a claim, your business is too watered down to survive
As long as you are honest and you articulate what you believe to be true, somebody somewhere will become your enemy.Criss Jami
Music by Michael De La Torre. Thanks, Mikey!