I discuss how a criticism over a photo on Facebook spurred an entire idea on how to make waves, and why it’s important to do so in a crowded industry.
TOPICS DISCUSSED IN THIS EPISODE:
- I tell a story about a not-potential-client not getting my work
- The difference between your best client and a client you can help
- The adjectives that light you up will turn away clients who don’t “get you”
- The difference between criticism and constructive criticism and why that matters in branding
- Being visible can be scary for two big reasons
- I liken tribe building to email list-building advice
- The first (and only?) homework assignment from this podcast
- I give three examples of finding where your business can stake a claim
- How to specifically call out the people you do (and do not) want to work with
- If you’re not willing to stake a claim, your business is too watered down to survive
[x_blockquote cite=”Criss Jami” type=”left”]As long as you are honest and you articulate what you believe to be true, somebody somewhere will become your enemy.[/x_blockquote]
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Music by Michael De La Torre. Thanks, Mikey!