Rita Barry, professed numbers and data geek, talks about numbers as they relate to your marketing decisions whether it’s paid traffic or not.
TOPICS DISCUSSED IN THIS EPISODE:
- Rita gives her take on numbers and why they’re important
- The three stages of a marketing funnel
- We talk about the world of FB ads and how they’re deceivingly simple to start but require a lot of different skills to really thrive
- Why even with a long history as an agency owner, even Rita is surprised by some ads that take off
- Anecdotes and outliers aren’t good data for making marketing decisions
- Why an expensive cost per lead matters to one business but not another
- We talk about expectation setting, especially as it relates to differences between in-person and online businesses
- At the beginning of her business, Rita didn’t understand the correlation between projecting revenue goals and outline a marketing plan to get there–and now she sees it’s all about knowing the numbers
- Rita’s take on the beauty of marketing being both art and science
- The benchmarks service providers and course creators need to know for conversion rates
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Music by Michael De La Torre. Thanks, Mikey!