Today we are going to be diving into my recent house move. And yes, it does not sound like a marketing lesson, it doesn’t sound like it’s going to be building up your know, like, and trust factor, but I promise you, it has lessons we can all learn from.
Topics discussed in this episode:
- All the ways Britney ran her house move the opposite of how she coaches her marketing clients
- How Britney got ideas from her carpet cleaner and movers to add to her own business
- Why your business might relate to supply chain issues more than you’d think
- How you can plan your marketing content weeks or months in advance with Britney’s tools
- What planning ahead can look like logistically for service-based and content-based businesses
If you’re annoyed at the supply chain headlines, just take a hard look at your business and acknowledge there are probably ways you are operating as a “just in time” business and it could happen to you too.
That’s why you see marketing that creates more questions than answers: because it’s being done in that just in time format, it’s not actually solving problems for your audience. And that’s probably why a lot of marketing fails.
We are not large businesses that can hide behind quote unquote supply chain issues. We cannot subscribe to “just in time” marketing. We have to make a plan. And we have to do it in a way that doesn’t tire us out and lead to huge burnout in our business.
The reality is, taking two hours to plan now can save you weeks of anxiety over the next quarter.
Whether it’s your next move or your next three months of marketing to build up that know like, and trust, moving forward with confidence makes all the difference.
To Market Your Business Online:
Navigating how to market your service business online–especially when you’re moving from 1:1 services to a 1:many model–doesn’t have to be hard even when you have a lot of moving parts.
You just have to know where you’re going. The Biz GPS Intensive is the best way to get that 30,000-foot view of your business–and a concrete plan for the next six months.
Music by Michael De La Torre. Thanks, Mikey!