content strategist lacy boggs on the know, like and trust show

Marketing Painkillers, Not Vitamins with Content Strategist Lacy Boggs #089

content strategist lacy boggs on the know, like and trust show

Content strategist Lacy Boggs covers leadership marketing, having conversations with future clients, and how to shift your message from “vitamins” to “painkillers.”

TOPICS DISCUSSED IN THIS EPISODE:

  • How the current quarantine situation perfectly parallels the entrepreneurial journey
  • Lacy’s take on leadership marketing
  • Why blueprints and formulas don’t work for everyone–and what to do instead
  • The three keys to leadership marketing: your brand voice, how your customers want to be communicated with, and the data
  • The difference between marketing and advertising
  • Going back to beginner’s mind as the Buddhists do – and how to apply that to how you converse with your audience
  • Lacy talks about a hard-won lesson in creating the wrong content and creating an audience not willing to buy
  • What you need to track in content that leads to sales, and what the outliers mean to your data
  • Lacy gives a case study of how leadership marketing may change business strategies
  • What you can do now that everyone’s pain points have shifted

QUOTABLES:

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TO BUILD YOUR BRAND:

Britney has a variety of ways to work with her, from recorded workshops guiding you through DIY brand-building skills all the way to complete brand crafting with Instant Badass Brand and brand photography.

Music by Michael De La Torre. Thanks, Mikey!