Maximize Your Content: AI Tools for Smart Repurposing Strategies

In this episode of The Know, Like & Trust Show, host Britney Gardner shares her secrets for maximizing content efficiency through the clever use of AI tools and strategic planning. She discusses her recent foray into painting and how she has intentionally created space in her life to pursue her hobbies while still managing her business. With a focus on saving time without losing quality, Britney dives into the AI tools she uses for repurposing podcast content, highlighting how these tools have streamlined her processes. From Cast Magic to AudioPen and more, each tool has a specific role in her content creation workflow. Britney also emphasizes the importance of adding a personal touch to content produced with AI tools and the significance of a strong underlying content strategy. Tune in to discover how to leverage AI tools and strategic content planning to maximize your content output and make your time work for you.

None of [these AI tools are] going to be efficient if you don’t know your stuff. Obviously, content strategy matters.

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Listen to this episode on:

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Highlights in this episode:

  • 00:30 Using tools to create space in business.
  • 05:03 Using 1 AI tool in many ways.
  • 06:25 Using AI to generate SEO-friendly blog content.
  • 12:39 Organize thoughts, create content strategy, build trust.

How To Create More Time For Your Life Without Compromising Your Business

Your business should support your life, not the other way around. I’ve been spending quite a bit of time on non-content-related activities lately, like painting and gardening. I’m exploring acrylics, oil pastels, and mixed media on canvas, and I’m absolutely loving it. I even completed my first official commission recently – a significant milestone for me.

I wanted to share this because I had to create space in my life for this new passion intentionally. With my kids taking up more of my time, I have less focused work time at the computer. But I still crave that adult-oriented fulfillment from doing something I enjoy.

making time for hobbies

So, how do I create space in my life for activities like painting, gardening, or spending time with my dog? The answer is leaning heavily into tools that help me work more efficiently. We’re talking about AI tools (partly) and non-AI tools (also partly). And thirdly, knowing your content strategy and having a solid plan in place.

Content creation can be a bit of a juggling act, but with the right tools and strategy, it’s possible to save time and streamline your workflow. (Let’s face it, we’re all looking for ways to optimize our routines and make life a little easier.) So, let’s dive into some AI and non-AI tools that can help you stay organized and efficient.

AI Tools That Save Me Time

Let’s start by discussing AI tools. (Don’t worry, we’ll get to the other points soon.) 

A few months ago, I participated in a summit focused on using AI for success, where I showcased an over-the-shoulder view of my actual podcast recording process and the various AI tools I use to repurpose the content. So, why do I do that? The answer is simple: it saves me time. There are certain podcast-related tasks I don’t enjoy, like pulling quotes from transcripts. If you enjoy this task, great! But for me, I prefer using AI tools to streamline the process.

AI Tools for Podcasting

One tool I’ve been using is Cast Magic. I started using it almost a year ago and now even have clients who use it too. Cast Magic extracts a transcript from an audio file and offers additional features such as title suggestions, introductions, timestamped overviews, key topics with bullet points, and – my favorite – quotes with timestamps. While I don’t always use all their features, they’re handy when creating short-form content or when I need inspiration for my next topic.

weaving strategy and ai tools together

Another great thing about Cast Magic is its custom prompt feature. For instance, I use it to create Pinterest pins by asking for a theme, an SEO-friendly headline, a caption, and an image suggestion. This way, one AI tool serves multiple purposes in my podcast admin tasks, making the process more efficient and less hair-pulling.

The next tool in my arsenal is Midjourney – an AI image-creation tool. You might have caught a hint of it in my earlier explanation when mentioning Pinterest image suggestions. What’s important to remember here is that I take a “version” of what the AI tool suggests (more on that later) and use it to craft eye-catching visuals for my content. Granted, it takes some practice to master Midjourney, but don’t be discouraged – this applies to any AI image generation tool. Keep trying and you’ll see improvement.

AI Tools for Writing

Before I delve into the writing AI tools I use, let’s acknowledge that writer’s block can be a major nuisance. But fear not, there are numerous techniques to help tackle this creative obstacle–as long as you enter with the idea that these are starting tools or finishing tools, but not everything. 

An indispensable tool is AudioPen. In fact, as I recorded this episode, AudioPen was running in the background, transcribing my words and generating a blog article based on this podcast content. It’s even been trained to mimic my preferred tone of voice! Although I wouldn’t directly copy and paste content from Cast Magic into my podcast’s show notes, AudioPen’s output requires far less tweaks.

using ai generative art in content

To optimize the audio transcription further, I use NeuronWriter for creating SEO-friendly headlines and meta descriptions. It also helps me incorporate NLP-suggested keywords to make the content more search-engine friendly.

So far, we’ve covered four tools: Cast Magic, AudioPen, Midjourney, and NeuronWriter. The fifth tool is integrated within Riverside (my current podcast recording platform). This nifty feature generates “magic clips,” perfect for YouTube shorts, TikTok, Instagram Reels, and more. These clips are taken directly from the podcast episode itself. Since I can output in multiple sizes, I can send the same clip to stores that I send to LinkedIn, just in a different size that’s more native to the platform’s feel.

In conclusion, utilizing these five AI tools can significantly improve your content creation process and help you overcome any creative hurdles along the way. Incorporating AI tools into your creative process can save time and reduce stress while handling repetitive tasks. Embracing the power of AI means you get to watch your productivity soar!

Non-AI Tools That Save Me Time

As a podcast host and administrator, I’ve discovered that AI tools have significantly simplified my life. What used to take me five hours a week is now reduced to just two, freeing up three hours for hobbies or other activities. But let’s face it, there are still plenty of non-AI tools I rely on to keep things running smoothly.

For instance, I still use my podcast host (no AI there) and Google Docs for organization. Each episode has its own template, complete with headlines, email drafts, show notes, timestamps, quotes, and social media posts. While I might glance at AI-generated ideas for social media content, I never use them for emails – they just don’t capture my unique voice.

Don’t Forget Your Personality

inserting your own personality into generative ai tools

Injecting your personality into your work is crucial when using AI tools. Simply copying and pasting content from these tools will make you sound like everyone else who used the same prompt. To avoid this pitfall, I fine-tune my AI-generated content to match my speaking tone.

Take AudioPen as an example: After investing time in customizing its settings, it now produces blog articles in a style that closely resembles my own. Sure, I still make changes here and there, but the overall format is generally on point and avoids being repetitive – a common issue with AI-generated content.

Remember, an AI tool can’t incorporate your personal stories or client case studies into your content – only you can do that. So, it’s essential to add your unique touch to anything generated by these tools.

Keeping Your Content Organized

Lastly, let’s talk about content databases. I’m a huge fan of Airtable but have recently switched to Retable. Retable helps me keep everything organized and accessible as I navigate the world of podcasting and content creation.

Next, Pabbly is a fantastic tool that automatically collects all your published content into one handy table. This makes it easy to link related pieces together – like podcast episodes and short-form content – so you’re ready to repost or reformat whenever necessary. Organization is key, my friends.

Key Takeaway:

Content creation can be a bit of a juggling act, but with the right tools and strategy, it’s possible to save time and streamline your workflow.

The Final–And Most Important–Time-Saving Tool for Content Creation

Now, let’s talk about the importance of knowing your stuff and having a solid content strategy in place. This might seem like an obvious point, but trust me, it’s crucial. When you know what you’re going to talk about, you save time by not needing to constantly refer to notes or scramble for ideas. Plus, having a clear content plan allows you to create resources that answer common questions from your audience.

For instance, this very episode is designed to share insights on using AI tools, non-AI tools, and organization techniques for content creation. When people ask about these topics, I have the perfect resource to point them toward – voila! It’s all about making life easier for both you and your audience.

using audio pen to complete your thoughts and repurpose podcasts to blogs

In summary, while tools are undeniably helpful (and I’m a huge fan), they need some logic and strategy behind them. You must organize your thoughts effectively and create content that guides your audience along a journey – building trust until they’re ready to make a purchase.

If you need help with creating an effective content strategy or finding the right tools for your needs, don’t hesitate to reach out for assistance. After all, sustainable success is built in the shadows – so let’s bring those brilliant ideas into the light.
I want to make this reminder crystal clear: I’m always here to assist with one-off content plans that span a 12-week content sprint, enabling you to rely on that material as part of your evergreen foundation. Occasionally, I also have openings for a more hands-on approach, where I’ll handle all the content planning, reformatting, and repurposing for those 12 weeks. Availability varies, but rest assured, I’m eager to help if you need assistance in this area.

Do you need help creating a content marketing plan that allows you to shine?

We offer complimentary one-on-one consults to help determine if a done-with-you or done-for-you approach is best for you and your business right now.

Music by Michael De La Torre. Thanks, Mikey!

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