Monopoly Content

Hey everyone, today we’re gonna be talking about monopoly content. I’m super ridiculously excited about it, and not just because I love the Monopoly board game, although we’ll get to that in a minute. But because I think a lot of people are messing up their content strategy and putting way too much, way too much monopoly content into play.

Topics discussed in this episode:

  • What exactly monopoly content is and why it’s not always great for your business
  • How to balance the different types of content you’re writing
  • What the monopoly board game can teach you about signing clients
  • The benefits of social proof

Quotables:

Resources Mentioned

To Market Your Business Online:

Navigating how to market your service business online–especially when you’re moving from 1:1 services to a 1:many model–doesn’t have to be hard even when you have a lot of moving parts.

You just have to know where you’re going. The Biz GPS Intensive is the best way to get that 30,000-foot view of your business–and a concrete plan for the next six months.