personal branding exploration t

Origins: The Know, Like & Trust Factor #067

personal branding exploration t

My guest on this week’s show is Bob Burg, the author of the “know, like and trust” phrase!

Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President.

Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann, itself has sold over 925,000 copies and it has been translated into 28 languages.

TOPICS DISCUSSED IN THIS EPISODE:

  • Bob dives into the origins of the full quote mentioning the phrase “know, like and trust.”
  • What all things being equal means to an entrepreneur
  • Things that trip up entrepreneurs when they’re providing value
  • We talk about how value and influence are tied together
  • How push and pull marketing differ and how influencers’ essence is an attraction
  • Mentorship and collaboration
  • How to seek a mentor in today’s world
  • We each discuss the questions we wish more people asked us.

QUOTABLES:

MORE ON BOB BURG:

Website | Facebook | Twitter

RESOURCES MENTIONED:

Stitcher | Google Play Podcasts | Podcast Feed | How To Subscribe

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TO BUILD YOUR BRAND:

Britney has a variety of ways to work with her, from recorded workshops guiding you through DIY brand-building skills all the way to complete brand crafting with Instant Badass Brand and brand photography.

Music by Michael De La Torre. Thanks, Mikey!